Comments on: The Simpsons, 7-Eleven and Kwik-E-Mart make fictional marketing real http://www.thirdwayblog.com/7-eleven/the-simpsons-7-eleven-and-kwik-e-mart-make-fictional-marketing-real.html Straight Talk on Advertising from the Client Side Sun, 12 Oct 2008 02:44:52 +0000 http://wordpress.org/?v=2.0.4 by: Jacob Snyder http://www.thirdwayblog.com/7-eleven/the-simpsons-7-eleven-and-kwik-e-mart-make-fictional-marketing-real.html#comment-50785 Mon, 30 Jul 2007 19:38:30 +0000 http://www.thirdwayblog.com/7-eleven/the-simpsons-7-eleven-and-kwik-e-mart-make-fictional-marketing-real.html#comment-50785 Yeah. So much must have gone into this. A really brilliant idea. The connection you make between this promotion and video game promotion is an interesting one. I would think that they would have done more stores as well, but I suppose they still benefit from a large amount of hype without it. My thought would be that if they are making up fake products like "Buzz Cola", they are already invested in bringing them to the real world and would at least move those to all of their stores even if they don't go full-blown with the makeovers. Yeah. So much must have gone into this. A really brilliant idea. The connection you make between this promotion and video game promotion is an interesting one.

I would think that they would have done more stores as well, but I suppose they still benefit from a large amount of hype without it.

My thought would be that if they are making up fake products like “Buzz Cola”, they are already invested in bringing them to the real world and would at least move those to all of their stores even if they don’t go full-blown with the makeovers.

]]> by: University Update - Video Games - The Simpsons, 7-Eleven and Kwik-E-Mart make fictional marketing real (ArticleID_pk=4137463) http://www.thirdwayblog.com/7-eleven/the-simpsons-7-eleven-and-kwik-e-mart-make-fictional-marketing-real.html#comment-49954 Thu, 26 Jul 2007 21:53:28 +0000 http://www.thirdwayblog.com/7-eleven/the-simpsons-7-eleven-and-kwik-e-mart-make-fictional-marketing-real.html#comment-49954 [...] YouTube Link to Article video games The Simpsons, 7-Eleven and Kwik-E-Mart make fictional marketing real » Posted at ThirdWay Advertising Blog on Thursday, July 26, 2007 The Simpsons, 7-Eleven and Kwik-E-Mart make fictional marketing real July 26th, 2007 [ kwick-e-mart-chicago.gif]Brand: The Simpsons (News Corp) Execution: Event Marketing Target: Simpsons Fans Rating: ***** Reviewer: David Description: Eleven 7-Eleven stores nationwide have been transformed into Kwik-E-Mart, the (formerly) View Entire Article » [...] […] YouTube Link to Article video games The Simpsons, 7-Eleven and Kwik-E-Mart make fictional marketing real » Posted at ThirdWay Advertising Blog on Thursday, July 26, 2007 The Simpsons, 7-Eleven and Kwik-E-Mart make fictional marketing real July 26th, 2007 [ kwick-e-mart-chicago.gif]Brand: The Simpsons (News Corp) Execution: Event Marketing Target: Simpsons Fans Rating: ***** Reviewer: David Description: Eleven 7-Eleven stores nationwide have been transformed into Kwik-E-Mart, the (formerly) View Entire Article » […]

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