Comments on: Accenture: Right Tiger, Wrong Medium

By: Golf GPS Reviews

Golf GPS Reviews — Tue, 17 Aug 2010 14:05:06 +0000

Star brands often help in marketing campaigns because they add a certain level of trust in the prospects mind.

By: manila golf

manila golf — Sun, 06 Jun 2010 23:50:09 +0000

Tiger has gone through alot this year and of course he will be off when it comes to his golf game. Give it a couple months and if anyone can make a comeback, he would be the first choice. This guy is the most gifted golfer on the planet and i'm confident the true sports fans can't wait to see him get back to his dominance.

By: Carolyn

Carolyn — Mon, 14 Dec 2009 10:55:35 +0000

Not so clever advertising campaign now! The way there are interpreted .. Hahaha

By: Jeremy

Jeremy — Thu, 20 Nov 2008 09:38:43 +0000

Every time I pass an Accenture/Tiger ad I laugh, feel inspired and have had a few tears well up in my eye. I think they are all BRILLIANT!!! So clever! They are my favourite ad! I want them to start a 'got milk' campaign with a book of them. I have found a webiste with many I had never seen before – http://www.accenture.com/Global/About_Accenture/C…

Keep going, Accenture!

By: Xavi

Xavi — Sun, 12 Oct 2008 12:54:44 +0000

From inside Accenture I can truly say that, if we compare all the money spent in Tiger, considering +185,000 employees and 49 countries with multiple offices in the most of them, you'll probably realize that the investment is very very worthy for ACN.

More than this, if you realize the huge amount of materials, presentations, decks, etc… that are daily released with this image, and compare it to how much is the cost to buy the rights for a copyrighted image (i.e. gettyimages), you'll probably understand better the reason for having Tiger.

Why is Accenture [according to some opinions] expensive? Well… I think this could be better answered by 94 out of the 100 Fortune 100 companies World Wide. 100% of them have been clients for at least the 5 last years, 84% of them for over the last 10 years. I believe they have a point…

By: Dee(I love golf)Finn

Dee(I love golf)Finn — Tue, 09 Sep 2008 11:25:25 +0000

I enjoy the commercials. To each his or her own.
Live and let live!

By: Ryan

Ryan — Fri, 04 Apr 2008 21:24:23 +0000

What do Tiger Woods skills playing golf have to do with Accenture's ability to provide quality consulting? Only an idiot would buy this pathetic link. I see Accenture as wasting money on one (already very rich) individual versus supporting the well being of it's own employees and clients…thus making Accenture as a poor choice as a consultancy and an overpriced one!

By: Raj

Raj — Thu, 23 Aug 2007 10:01:35 +0000

This line, "I forgot to account for the rotation of the Earth!" is incredibly stupid. You are more likely to laugh at Accenture for being so glibly blind to physics than laugh with them and Woods.
Print campaign is great. But the TV spots are awful, and this is compounded by Indian TV's tendency to show the same ad 10,000 times and twice in the same break. Gives you a headache.

By: Nish

Nish — Wed, 11 Oct 2006 05:10:38 +0000

How true! Nice ad, a real tiger.