Comments on: Aflac – Debating The Duck http://www.thirdwayblog.com/aflac/aflac-debating-the-duck.html Just another WordPress site Sat, 18 Jun 2011 17:36:17 +0000 hourly 1 http://wordpress.org/?v=3.1.3 By: California State Employees http://www.thirdwayblog.com/aflac/aflac-debating-the-duck.html#comment-460 California State Employees Sun, 13 Jan 2008 03:28:14 +0000 http://www.thirdwayblog.com/blog/?p=71#comment-460 I think the ads have evolved nicely. Now people are getting a better understanding of what we do. I think the ads have evolved nicely. Now people are getting a better understanding of what we do.

]]> By: Mark http://www.thirdwayblog.com/aflac/aflac-debating-the-duck.html#comment-459 Mark Wed, 31 Oct 2007 21:21:47 +0000 http://www.thirdwayblog.com/blog/?p=71#comment-459 He is definitely not going anywhere anytime soon... Aflac has a huge base because of him whether people identify with a good mascot or not. He is definitely not going anywhere anytime soon… Aflac has a huge base because of him whether people identify with a good mascot or not.

]]> By: Jeff Scism http://www.thirdwayblog.com/aflac/aflac-debating-the-duck.html#comment-458 Jeff Scism Sun, 13 May 2007 21:20:28 +0000 http://www.thirdwayblog.com/blog/?p=71#comment-458 I disagree, Like the GEICO Gecko, it is an expected part of the image, Geico has kept the gecko fresh with other "series" commercials. Aflac can do the same, and once the icon is created nostalgia sets in, an example would be the resurrection of the 1960 Tootsie pop commercial, "it takes THREE licks..." Iconic commercials seldom become liabilities. AFLAC's foreign (Japanese) commercials are just as popular, except there is film out about the filming of them, which shows the living duck with a series of control rods wrapped around its head, and forcing the duck to pose for the shots, and they even yank the duck almost off the set with the control "sticks" AFLAC should be more worried about inhumane animal treatment image than brand ID. I hope the duck is insured. I disagree, Like the GEICO Gecko, it is an expected part of the image, Geico has kept the gecko fresh with other "series" commercials. Aflac can do the same, and once the icon is created nostalgia sets in, an example would be the resurrection of the 1960 Tootsie pop commercial, "it takes THREE licks…"

Iconic commercials seldom become liabilities. AFLAC's foreign (Japanese) commercials are just as popular, except there is film out about the filming of them, which shows the living duck with a series of control rods wrapped around its head, and forcing the duck to pose for the shots, and they even yank the duck almost off the set with the control "sticks" AFLAC should be more worried about inhumane animal treatment image than brand ID. I hope the duck is insured.

]]> By: David Smith http://www.thirdwayblog.com/aflac/aflac-debating-the-duck.html#comment-457 David Smith Mon, 23 Jan 2006 00:02:48 +0000 http://www.thirdwayblog.com/blog/?p=71#comment-457 Enjoyed the blog! Great Job!David Smith Enjoyed the blog! Great Job!David Smith

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