Comments on: Aflac - Debating The Duck http://www.thirdwayblog.com/aflac/aflac-debating-the-duck.html Straight Talk on Advertising from the Client Side Thu, 28 Aug 2008 04:58:03 +0000 http://wordpress.org/?v=2.0.4 by: California State Employees http://www.thirdwayblog.com/aflac/aflac-debating-the-duck.html#comment-84090 Sun, 13 Jan 2008 03:28:14 +0000 http://www.thirdwayblog.com/aflac/aflac-debating-the-duck.html#comment-84090 I think the ads have evolved nicely. Now people are getting a better understanding of what we do. I think the ads have evolved nicely. Now people are getting a better understanding of what we do.

]]> by: Mark http://www.thirdwayblog.com/aflac/aflac-debating-the-duck.html#comment-71377 Thu, 01 Nov 2007 03:21:47 +0000 http://www.thirdwayblog.com/aflac/aflac-debating-the-duck.html#comment-71377 He is definitely not going anywhere anytime soon... Aflac has a huge base because of him whether people identify with a good mascot or not. He is definitely not going anywhere anytime soon… Aflac has a huge base because of him whether people identify with a good mascot or not.

]]> by: Jeff Scism http://www.thirdwayblog.com/aflac/aflac-debating-the-duck.html#comment-38492 Mon, 14 May 2007 03:20:28 +0000 http://www.thirdwayblog.com/aflac/aflac-debating-the-duck.html#comment-38492 I disagree, Like the GEICO Gecko, it is an expected part of the image, Geico has kept the gecko fresh with other "series" commercials. Aflac can do the same, and once the icon is created nostalgia sets in, an example would be the resurrection of the 1960 Tootsie pop commercial, "it takes THREE licks..." Iconic commercials seldom become liabilities. AFLAC's foreign (Japanese) commercials are just as popular, except there is film out about the filming of them, which shows the living duck with a series of control rods wrapped around its head, and forcing the duck to pose for the shots, and they even yank the duck almost off the set with the control "sticks" AFLAC should be more worried about inhumane animal treatment image than brand ID. I hope the duck is insured. I disagree, Like the GEICO Gecko, it is an expected part of the image, Geico has kept the gecko fresh with other “series” commercials. Aflac can do the same, and once the icon is created nostalgia sets in, an example would be the resurrection of the 1960 Tootsie pop commercial, “it takes THREE licks…”

Iconic commercials seldom become liabilities. AFLAC’s foreign (Japanese) commercials are just as popular, except there is film out about the filming of them, which shows the living duck with a series of control rods wrapped around its head, and forcing the duck to pose for the shots, and they even yank the duck almost off the set with the control “sticks” AFLAC should be more worried about inhumane animal treatment image than brand ID. I hope the duck is insured.

]]> by: David Smith http://www.thirdwayblog.com/aflac/aflac-debating-the-duck.html#comment-28 Mon, 23 Jan 2006 06:02:48 +0000 http://www.thirdwayblog.com/aflac/aflac-debating-the-duck.html#comment-28 Enjoyed the blog! Great Job!<BR/><BR/>David Smith Enjoyed the blog! Great Job!

David Smith

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