http://www.thirdwayblog.com/alka-seltzer/alka-seltzer-gets-that-whole-thing.html Just another WordPress site Sat, 18 Jun 2011 17:36:17 +0000 hourly 1 http://wordpress.org/?v=3.1.3 http://www.thirdwayblog.com/alka-seltzer/alka-seltzer-gets-that-whole-thing.html#comment-658 theadman Wed, 01 Mar 2006 00:03:31 +0000 http://www.thirdwayblog.com/blog/?p=107#comment-658 What I remember most about the "...ate the whole thing" ad was a rumor that the campaign lacked sales response because of weak product identification. Everyone knew and used the line in every possible way. The problem was too few had any idea what product was associated with it. The "Plopp, Plopp, Fizz, Fizz" ads were made to rescue poor ad response. Now that was a slogan with strong product association. Was the rumor true or not? What I remember most about the "…ate the whole thing" ad was a rumor that the campaign lacked sales response because of weak product identification. Everyone knew and used the line in every possible way. The problem was too few had any idea what product was associated with it. The "Plopp, Plopp, Fizz, Fizz" ads were made to rescue poor ad response. Now that was a slogan with strong product association. Was the rumor true or not?

]]> http://www.thirdwayblog.com/alka-seltzer/alka-seltzer-gets-that-whole-thing.html#comment-657 Anonymous Sat, 04 Feb 2006 17:31:53 +0000 http://www.thirdwayblog.com/blog/?p=107#comment-657 Can someone confirm that the actress in this remake is really Doris Roberts? If so, why don't they show her face? My wife and I disagree. I'm convinced that it is Doris Roberts, while my wife is skeptical. She insist that the actress would want "face time" in the commercial. Any help on this? Can someone confirm that the actress in this remake is really Doris Roberts? If so, why don't they show her face? My wife and I disagree. I'm convinced that it is Doris Roberts, while my wife is skeptical. She insist that the actress would want "face time" in the commercial. Any help on this?

]]> http://www.thirdwayblog.com/alka-seltzer/alka-seltzer-gets-that-whole-thing.html#comment-656 David Vinjamuri Tue, 31 Jan 2006 18:50:39 +0000 http://www.thirdwayblog.com/blog/?p=107#comment-656 Here is the answer from BBDO Creative director Ed Maslow:“That” or “the” – that is the question.Should it be, “I can’t believe I ate that whole thing?” or“I can’t believe I ate the whole thing?”In fact, the original Alka-Seltzer spot was “that” whole thing. Since we knew our celebration of the Alka-Seltzer commercial was going to be compared to the original, we opted for “that”.And let the “that’s” and “the’s” fall as they may. Whew.Ed MaslowSr. Creative DirectorBBDO New York--- Apparently, most of us remember the line as "I can't believe I ate the whole thing" but it was actually 'that'... dv Here is the answer from BBDO Creative director Ed Maslow:“That” or “the” – that is the question.Should it be, “I can’t believe I ate that whole thing?” or“I can’t believe I ate the whole thing?”In fact, the original Alka-Seltzer spot was “that” whole thing. Since we knew our celebration of the Alka-Seltzer commercial was going to be compared to the original, we opted for “that”.And let the “that’s” and “the’s” fall as they may. Whew.Ed MaslowSr. Creative DirectorBBDO New York— Apparently, most of us remember the line as "I can't believe I ate the whole thing" but it was actually 'that'… dv

]]> http://www.thirdwayblog.com/alka-seltzer/alka-seltzer-gets-that-whole-thing.html#comment-655 Anonymous Sat, 28 Jan 2006 01:41:29 +0000 http://www.thirdwayblog.com/blog/?p=107#comment-655 "that" whole thing versus "the" whole thing has bothered me since I first saw the new ad a couple weeks ago. Any idea why the agency chose to change "the" to "that"? "that" whole thing versus "the" whole thing has bothered me since I first saw the new ad a couple weeks ago. Any idea why the agency chose to change "the" to "that"?

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