Comments on: Alka-Seltzer gets that ‘Whole Thing’ http://www.thirdwayblog.com/alka-seltzer/alka-seltzer-gets-that-whole-thing.html Straight Talk on Advertising from the Client Side Fri, 25 Jul 2008 04:02:28 +0000 http://wordpress.org/?v=2.0.4 by: theadman http://www.thirdwayblog.com/alka-seltzer/alka-seltzer-gets-that-whole-thing.html#comment-51 Wed, 01 Mar 2006 06:03:31 +0000 http://www.thirdwayblog.com/alka-seltzer/alka-seltzer-gets-that-whole-thing.html#comment-51 What I remember most about the "...ate the whole thing" ad was a rumor that the campaign lacked sales response because of weak product identification. Everyone knew and used the line in every possible way. The problem was too few had any idea what product was associated with it. The "Plopp, Plopp, Fizz, Fizz" ads were made to rescue poor ad response. Now that was a slogan with strong product association. Was the rumor true or not? What I remember most about the “…ate the whole thing” ad was a rumor that the campaign lacked sales response because of weak product identification. Everyone knew and used the line in every possible way. The problem was too few had any idea what product was associated with it. The “Plopp, Plopp, Fizz, Fizz” ads were made to rescue poor ad response. Now that was a slogan with strong product association. Was the rumor true or not?

]]> by: Anonymous http://www.thirdwayblog.com/alka-seltzer/alka-seltzer-gets-that-whole-thing.html#comment-50 Sat, 04 Feb 2006 23:31:53 +0000 http://www.thirdwayblog.com/alka-seltzer/alka-seltzer-gets-that-whole-thing.html#comment-50 Can someone confirm that the actress in this remake is really Doris Roberts? If so, why don't they show her face? My wife and I disagree. I'm convinced that it is Doris Roberts, while my wife is skeptical. She insist that the actress would want "face time" in the commercial. Any help on this? Can someone confirm that the actress in this remake is really Doris Roberts? If so, why don’t they show her face? My wife and I disagree. I’m convinced that it is Doris Roberts, while my wife is skeptical. She insist that the actress would want “face time” in the commercial. Any help on this?

]]> by: David Vinjamuri http://www.thirdwayblog.com/alka-seltzer/alka-seltzer-gets-that-whole-thing.html#comment-49 Wed, 01 Feb 2006 00:50:39 +0000 http://www.thirdwayblog.com/alka-seltzer/alka-seltzer-gets-that-whole-thing.html#comment-49 Here is the answer from BBDO Creative director Ed Maslow:<BR/><BR/>“That” or “the” – that is the question.<BR/><BR/>Should it be, “I can’t believe I ate that whole thing?” or<BR/>“I can’t believe I ate the whole thing?”<BR/><BR/>In fact, the original Alka-Seltzer spot was “that” whole thing. <BR/>Since we knew our celebration of the Alka-Seltzer commercial was going to be compared to the original, we opted for “that”.<BR/><BR/>And let the “that’s” and “the’s” fall as they may. <BR/><BR/>Whew.<BR/>Ed Maslow<BR/>Sr. Creative Director<BR/>BBDO New York<BR/><BR/>--- Apparently, most of us remember the line as "I can't believe I ate the whole thing" but it was actually 'that'... dv Here is the answer from BBDO Creative director Ed Maslow:

“That” or “the” – that is the question.

Should it be, “I can’t believe I ate that whole thing?” or
“I can’t believe I ate the whole thing?”

In fact, the original Alka-Seltzer spot was “that” whole thing.
Since we knew our celebration of the Alka-Seltzer commercial was going to be compared to the original, we opted for “that”.

And let the “that’s” and “the’s” fall as they may.

Whew.
Ed Maslow
Sr. Creative Director
BBDO New York

— Apparently, most of us remember the line as “I can’t believe I ate the whole thing” but it was actually ‘that’… dv

]]> by: Anonymous http://www.thirdwayblog.com/alka-seltzer/alka-seltzer-gets-that-whole-thing.html#comment-48 Sat, 28 Jan 2006 07:41:29 +0000 http://www.thirdwayblog.com/alka-seltzer/alka-seltzer-gets-that-whole-thing.html#comment-48 "that" whole thing versus "the" whole thing has bothered me since I first saw the new ad a couple weeks ago. Any idea why the agency chose to change "the" to "that"? “that” whole thing versus “the” whole thing has bothered me since I first saw the new ad a couple weeks ago. Any idea why the agency chose to change “the” to “that”?

]]>