http://www.thirdwayblog.com/amazon/amazon-fishbowl-goes-live.html Straight Talk on Advertising from the Client Side Thu, 24 Jul 2008 18:25:28 +0000 http://wordpress.org/?v=2.0.4 http://www.thirdwayblog.com/amazon/amazon-fishbowl-goes-live.html#comment-305 Wed, 07 Jun 2006 19:56:22 +0000 http://www.thirdwayblog.com/amazon/amazon-fishbowl-goes-live.html#comment-305 [...] It is also helpful that this webisode series actually addresses a meaningful conflict within the music world and a clash between two different values.  By identifying itself with the more anti-commercial, traditionalist old-school movement, Snickers sends a good message about value. What Doesn’t: Many of these initial web projects, with the notable exception of Amazon Fishbowl, feel light on content, as if the producers are afraid of overwhelming the short attention spans of online viewers. While this advertising blog cannot be prescriptive and define the ideal length and depth of web video and webisode content, we strongly suspect that Snickers could go deeper with the characters and plotting and longer with the duration of these webisodes. We predict success for them because of their famous characters and good production values but we also believe that the bar will begin to raise quickly on original web content. [...] […] It is also helpful that this webisode series actually addresses a meaningful conflict within the music world and a clash between two different values.  By identifying itself with the more anti-commercial, traditionalist old-school movement, Snickers sends a good message about value. What Doesn’t: Many of these initial web projects, with the notable exception of Amazon Fishbowl, feel light on content, as if the producers are afraid of overwhelming the short attention spans of online viewers. While this advertising blog cannot be prescriptive and define the ideal length and depth of web video and webisode content, we strongly suspect that Snickers could go deeper with the characters and plotting and longer with the duration of these webisodes. We predict success for them because of their famous characters and good production values but we also believe that the bar will begin to raise quickly on original web content. […]

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