Press Release from American Airlines
American Airlines Launches New Ad Campaign
‘The Invitation’ Series Appeals to African-American Customer Base; Part of ‘We Know Why You Fly’ Brand Campaign.
FORT WORTH, Texas, May 5 /PRNewswire/ — American Airlines today launched a new advertising campaign to reach African-American customers. The initial phase of the multimedia campaign is an extension of the popular “We Know Why You Fly” campaign that began in September of 2004.
“The Invitation” campaign consists of three national magazine ads that will run May through December, encouraging African-Americans to fly American and American Eagle. The ads use lifestyle snapshots of everyday events that connect with family, friends and associates.”‘The Invitation’ is exactly what it says,” said Rob Britton, Managing Director of Brand Development and Advertising for American. “We want our customers to know we value them, we’re listening to them and we want to welcome them on board.”
“All three ads are warm and positive, saying we know why you fly and we invite you to fly with us,” said Allen Pugh, Executive Vice President and Director of Client Services, GlobalHue.
“Family Dinner” brings together family members from cities around the country to relax and remember how good food and good times lead to “Big laughs; Big family traditions; One big piece of pound cake.” The ad underscores that American’s wide network — including new routes from New York to Atlanta and Charlotte — makes it easy for families to continue their traditions of gathering in the city most convenient for them.
“Leadership Summit” appeals to the career-minded woman whose travels take her dreams to new heights and opens up myriad opportunities to make “New friends; New dreams; New possibilities.”
“To the Favorite Fishing Hole” depicts three generations of men who are sharing a family tradition that will bond them forever while creating “Moments to cherish; Wisdom to share; Bass to catch.”The ads will run in American Legacy, Black Enterprise, Ebony, Essence, Jet, Odyssey Couleur and The Green.