Comments on: American Express and the Diabolical Wes Anderson http://www.thirdwayblog.com/american-express/american-express-and-the-diabolical-wes-anderson.html Straight Talk on Advertising from the Client Side Thu, 28 Aug 2008 18:56:49 +0000 http://wordpress.org/?v=2.0.4 by: Terry http://www.thirdwayblog.com/american-express/american-express-and-the-diabolical-wes-anderson.html#comment-69112 Sat, 20 Oct 2007 17:41:22 +0000 http://www.thirdwayblog.com/american-express/american-express-and-the-diabolical-wes-anderson.html#comment-69112 The reality is it's an ad that way written and directed by a famous Director. The agency had little to do with it. The client had little to do with it. Wes Anderson really should get more credit as he successfully navigated a very tricky new medium. The reality is it’s an ad that way written and directed by a famous Director. The agency had little to do with it. The client had little to do with it. Wes Anderson really should get more credit as he successfully navigated a very tricky new medium.

]]> by: adverlicio.us | online advertising archive http://www.thirdwayblog.com/american-express/american-express-and-the-diabolical-wes-anderson.html#comment-4010 Thu, 13 Jul 2006 01:56:26 +0000 http://www.thirdwayblog.com/american-express/american-express-and-the-diabolical-wes-anderson.html#comment-4010 <strong>American Express "My Card: Wes Anderson" 160x600</strong> American Express “My Card: Wes Anderson” 160×600

]]> by: MyRobotHand http://www.thirdwayblog.com/american-express/american-express-and-the-diabolical-wes-anderson.html#comment-282 Tue, 23 May 2006 22:07:13 +0000 http://www.thirdwayblog.com/american-express/american-express-and-the-diabolical-wes-anderson.html#comment-282 Wrong. It’s about the auteur, It’s about the ego, it's about the unfettered creativity, it’s about identifying with all of the above, and when the bean counter says, “no way," its about the buying power of the card. Wrong.

It’s about the auteur, It’s about the ego, it’s about the unfettered creativity, it’s about identifying with all of the above, and when the bean counter says, “no way,” its about the buying power of the card.

]]> by: david http://www.thirdwayblog.com/american-express/american-express-and-the-diabolical-wes-anderson.html#comment-202 Wed, 03 May 2006 03:56:31 +0000 http://www.thirdwayblog.com/american-express/american-express-and-the-diabolical-wes-anderson.html#comment-202 Brandon, The funny thing is, I love Wes Anderson. I thought Rushmore was fantastic, enjoyed the Royal Tenenbaums - I even liked The Life Aquatic. I think the problem with this spot is that it is too much of an inside joke. Which is fine when you're showing it to insiders. But TV is a public medium and also different from film in that it's not self-selecting. So what I understand to be an ironic comment on Hollywood's self-absorption comes across much flatter (as self-absorption) on the small screen with non-fans. I agree that the guy is a genius, though. David Brandon,

The funny thing is, I love Wes Anderson. I thought Rushmore was fantastic, enjoyed the Royal Tenenbaums - I even liked The Life Aquatic.

I think the problem with this spot is that it is too much of an inside joke. Which is fine when you’re showing it to insiders. But TV is a public medium and also different from film in that it’s not self-selecting. So what I understand to be an ironic comment on Hollywood’s self-absorption comes across much flatter (as self-absorption) on the small screen with non-fans.

I agree that the guy is a genius, though.

David

]]> by: Brandon http://www.thirdwayblog.com/american-express/american-express-and-the-diabolical-wes-anderson.html#comment-200 Wed, 03 May 2006 02:49:43 +0000 http://www.thirdwayblog.com/american-express/american-express-and-the-diabolical-wes-anderson.html#comment-200 Wow, you totally missed the point. I saw this spot in a movie theater and was blown away. It's one of the only crazily random and funny commercials that I've actually remembered the product afterwards, unlike several years ago with all of the really funny super bowl commercials that were totally irrelevant to their products. The style is obviously the offbeat Wes Anderson humor, the content is funny and entertaining and it gets AMEX's message across. I just watched M. Night Shayamalan's, which was good, but no where near Anderson's work. You should also adress the fact that they may target different audiences. For example, Anderson's piece is more suited for a younger crowd, who are more used to his humor. Wow, you totally missed the point. I saw this spot in a movie theater and was blown away. It’s one of the only crazily random and funny commercials that I’ve actually remembered the product afterwards, unlike several years ago with all of the really funny super bowl commercials that were totally irrelevant to their products. The style is obviously the offbeat Wes Anderson humor, the content is funny and entertaining and it gets AMEX’s message across.

I just watched M. Night Shayamalan’s, which was good, but no where near Anderson’s work. You should also adress the fact that they may target different audiences. For example, Anderson’s piece is more suited for a younger crowd, who are more used to his humor.

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