http://www.thirdwayblog.com/american-express/american-expresss-sixth-sense.html Straight Talk on Advertising from the Client Side Tue, 06 Jan 2009 11:09:05 +0000 http://wordpress.org/?v=2.0.4 http://www.thirdwayblog.com/american-express/american-expresss-sixth-sense.html#comment-157 Wed, 26 Apr 2006 22:00:39 +0000 http://www.thirdwayblog.com/american-express/american-expresss-sixth-sense.html#comment-157 [...] The best spot in this series may be the M. Night Shayamalan spot (see our review here). This, too is an odd creature, but it intrigues and enchants and in the end fulfills the brand promise and strengthens the campaign. Wes Anderson’s take on the genre is a conscious self-parody which falls flat under the weight of pretense and ego. Instead of seeing how absurd the whole Hollywood game is and lampooning the egomaniacal directors, the only believable point of focus in this crazy jumble is the egocentric director Wes Anderson who is entirely believable as the focal point in the eye of the tornado. His glib “right - American Express commercial” feels like a putdown on American Express. [...] […] The best spot in this series may be the M. Night Shayamalan spot (see our review here). This, too is an odd creature, but it intrigues and enchants and in the end fulfills the brand promise and strengthens the campaign. Wes Anderson’s take on the genre is a conscious self-parody which falls flat under the weight of pretense and ego. Instead of seeing how absurd the whole Hollywood game is and lampooning the egomaniacal directors, the only believable point of focus in this crazy jumble is the egocentric director Wes Anderson who is entirely believable as the focal point in the eye of the tornado. His glib “right - American Express commercial” feels like a putdown on American Express. […]

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