Comments on: The Burger King Stalks Us http://www.thirdwayblog.com/burger-king/the-burger-king-stalks-us.html Straight Talk on Advertising from the Client Side Thu, 24 Jul 2008 18:21:27 +0000 http://wordpress.org/?v=2.0.4 by: rukallstar http://www.thirdwayblog.com/burger-king/the-burger-king-stalks-us.html#comment-97946 Wed, 16 Apr 2008 22:07:26 +0000 http://www.thirdwayblog.com/burger-king/the-burger-king-stalks-us.html#comment-97946 i used to work at cp+b so maybe i'm biased, but these ads are great. i will also say that mcdonald's does a great job as well. bk will never be mcdonald's , it won't rival it's market share. it should be the little bit of a renegade brand. also the tag line is have it your way. it's not a competitive advantage anymore, everyone offers you the option of having it your way. sure i had great memories of mcdonald's when i was 8, when i was a teenager i went to bk, cause it was different. i think it's a great sign that over protective moms hate the campaign. most of them never go or go so infrequently that it doesn't really matter. and how much can an 8-yr old eat. i bet when he hits puberty he's gonna devour some juicy whoppers, rather than have some sissy mommy pants burger i used to work at cp+b so maybe i’m biased, but these ads are great. i will also say that mcdonald’s does a great job as well. bk will never be mcdonald’s , it won’t rival it’s market share. it should be the little bit of a renegade brand. also the tag line is have it your way. it’s not a competitive advantage anymore, everyone offers you the option of having it your way. sure i had great memories of mcdonald’s when i was 8, when i was a teenager i went to bk, cause it was different.

i think it’s a great sign that over protective moms hate the campaign. most of them never go or go so infrequently that it doesn’t really matter. and how much can an 8-yr old eat. i bet when he hits puberty he’s gonna devour some juicy whoppers, rather than have some sissy mommy pants burger

]]> by: I like pretty much all of the Burger King tv ads http://www.thirdwayblog.com/burger-king/the-burger-king-stalks-us.html#comment-86312 Sun, 27 Jan 2008 02:03:42 +0000 http://www.thirdwayblog.com/burger-king/the-burger-king-stalks-us.html#comment-86312 [...] Some people may question the use of The King, and say that the character is polarizing. But I think the opposite. Maybe it’s a highbrow thing and I’m just trying to come off as smart, but you really don’t need to advertise to the lowbrow audience too much, they’re already set up in a booth with a Whopper meal. And saying that Burger King is pulling a “New Coke” and putting it’s tail behind it’s legs with the new Whopper Freakout campaign is ridiculous. It’s more of the same, The King appears, looks ridiculous, it’s funny, go buy a Whopper. This is not a clever attempt to make the audience feel an emotional connection between Burger King customers and their Whoppers. [...] […] Some people may question the use of The King, and say that the character is polarizing. But I think the opposite. Maybe it’s a highbrow thing and I’m just trying to come off as smart, but you really don’t need to advertise to the lowbrow audience too much, they’re already set up in a booth with a Whopper meal. And saying that Burger King is pulling a “New Coke” and putting it’s tail behind it’s legs with the new Whopper Freakout campaign is ridiculous. It’s more of the same, The King appears, looks ridiculous, it’s funny, go buy a Whopper. This is not a clever attempt to make the audience feel an emotional connection between Burger King customers and their Whoppers. […]

]]> by: jayden http://www.thirdwayblog.com/burger-king/the-burger-king-stalks-us.html#comment-82355 Wed, 02 Jan 2008 06:17:49 +0000 http://www.thirdwayblog.com/burger-king/the-burger-king-stalks-us.html#comment-82355 hi, i am a teen, and i go to burger king because i love fast food. burger king is advertised to MANY people, not just bible thumping mothers *cough* laura *cough cough**. the king is a great way to get people to go to bk, he's hilarious!! humor is a great thing in this country, when we have better times. why try to take it away? oh, and by the way, im not your average, stereotypical obese teenager. i am a model. i go to bk at least once a week. beat that ms. mcmanus! hi, i am a teen, and i go to burger king because i love fast food. burger king is advertised to MANY people, not just bible thumping mothers *cough* laura *cough cough**. the king is a great way to get people to go to bk, he’s hilarious!! humor is a great thing in this country, when we have better times. why try to take it away? oh, and by the way, im not your average, stereotypical obese teenager. i am a model. i go to bk at least once a week. beat that ms. mcmanus!

]]> by: Pat http://www.thirdwayblog.com/burger-king/the-burger-king-stalks-us.html#comment-77112 Thu, 29 Nov 2007 22:49:55 +0000 http://www.thirdwayblog.com/burger-king/the-burger-king-stalks-us.html#comment-77112 As a mother and former teacher- I am appalled that Burger King would think an ad portraying a killer group of mothers-going after the King in a car- is a suitable ad. It is negative for your company- for mothers and a terrible example for our children. It is not funny! Where is your thinking???? As a mother and former teacher- I am appalled that Burger King would think an ad portraying a killer group of mothers-going after the King in a car- is a suitable ad. It is negative for your company- for mothers and a terrible example for our children. It is not funny! Where is your thinking????

]]> by: david http://www.thirdwayblog.com/burger-king/the-burger-king-stalks-us.html#comment-47358 Fri, 13 Jul 2007 16:11:35 +0000 http://www.thirdwayblog.com/burger-king/the-burger-king-stalks-us.html#comment-47358 thanks for sharing, Jacob :) thanks for sharing, Jacob :)

]]> by: Jacob http://www.thirdwayblog.com/burger-king/the-burger-king-stalks-us.html#comment-47050 Thu, 12 Jul 2007 09:06:31 +0000 http://www.thirdwayblog.com/burger-king/the-burger-king-stalks-us.html#comment-47050 yes, i am an extremely overweight youth, and the king is like a friend to me. whenever i eat at BK i think of the nice man, feeding me french fries, a sticky milkshake and a giant triple stack burger. hes my bestest buddy. i couldnt live without him, i need 4 burgers a day, and my mother has to go to BK at 7 in the morning and order my meals for the day. i love being overweight, and the king makes me feel like its okay. yes, i am an extremely overweight youth, and the king is like a friend to me. whenever i eat at BK i think of the nice man, feeding me french fries, a sticky milkshake and a giant triple stack burger. hes my bestest buddy. i couldnt live without him, i need 4 burgers a day, and my mother has to go to BK at 7 in the morning and order my meals for the day. i love being overweight, and the king makes me feel like its okay.

]]> by: ThirdWay Advertising Blog http://www.thirdwayblog.com/burger-king/the-burger-king-stalks-us.html#comment-5858 Mon, 07 Aug 2006 19:23:13 +0000 http://www.thirdwayblog.com/burger-king/the-burger-king-stalks-us.html#comment-5858 [...] However, the last Crispin Porter campaign we did not like and did not understand was for Burger King and we feel more confident in our assessment of this campaign after seeing the terrible operatingreported by Burger King after a year of running the ‘King’advertising. [...] […] However, the last Crispin Porter campaign we did not like and did not understand was for Burger King and we feel more confident in our assessment of this campaign after seeing the terrible operatingreported by Burger King after a year of running the ‘King’advertising. […]

]]> by: Rick Gellert http://www.thirdwayblog.com/burger-king/the-burger-king-stalks-us.html#comment-1540 Thu, 29 Jun 2006 04:46:55 +0000 http://www.thirdwayblog.com/burger-king/the-burger-king-stalks-us.html#comment-1540 Everytime I see a Burger King restaurant, I think of the Burger King freak-show commercials. The food is good, but now I eat elsewhere. Everytime I see a Burger King restaurant, I think of the Burger King freak-show commercials. The food is good, but now I eat elsewhere.

]]> by: Laura McManus http://www.thirdwayblog.com/burger-king/the-burger-king-stalks-us.html#comment-258 Sun, 14 May 2006 16:36:59 +0000 http://www.thirdwayblog.com/burger-king/the-burger-king-stalks-us.html#comment-258 I am a mother of 5 children. When they were young I always took them to BK, which I prefered because I like my burgers a specific way and Micky Ds always took too long for special orders. I dislike what you have done to the BK image. I think the King is creepy and a bad move for the company's image. I also recently saw a few of the new commercials with the whopper family. I thought they were cute until I saw one that showed the whopper jr with a girl. Who is in charge of your advertising? They should be fired! It is the women and mothers in families that decide to bring their kids to fast food restaurants and with this new line of advertising you are alienating them! Our kids get enough crap from vidieos games and movies without seeing more in your commercials. Somwhere in this website I read how it is from childhood memories that adults develops their likes and dislikes and I believe by alienating families you are doing more harm than good to your business. Another thing is, I am very active in my community and as long as your commercials are conterversial and anti family (like the one with the girl) I will boycott your business and so will my family along with anyone I can tell my point of view! I am a mother of 5 children. When they were young I always took them to BK, which I prefered because I like my burgers a specific way and Micky Ds always took too long for special orders.
I dislike what you have done to the BK image. I think the King is creepy and a bad move for the company’s image. I also recently saw a few of the new commercials with the whopper family. I thought they were cute until I saw one that showed the whopper jr with a girl. Who is in charge of your advertising? They should be fired! It is the women and mothers in families that decide to bring their kids to fast food restaurants and with this new line of advertising you are alienating them! Our kids get enough crap from vidieos games and movies without seeing more in your commercials. Somwhere in this website I read how it is from childhood memories that adults develops their likes and dislikes and I believe by alienating families you are doing more harm than good to your business. Another thing is, I
am very active in my community and as long as your commercials are conterversial and anti family (like the one with the girl) I will boycott your business and so will my family along with anyone I can tell my point of view!

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