Comments on: Cash4Gold: The Most Shocking Ad of the Super Bowl http://www.thirdwayblog.com/cash4gold/cash4gold-the-most-shocking-ad-of-the-superbowl.html Just another WordPress site Sat, 18 Jun 2011 17:36:17 +0000 hourly 1 http://wordpress.org/?v=3.1.3 By: Douglas Gregory http://www.thirdwayblog.com/cash4gold/cash4gold-the-most-shocking-ad-of-the-superbowl.html#comment-1447 Douglas Gregory Tue, 21 Jul 2009 04:46:47 +0000 http://www.thirdwayblog.com/cash4gold/cash4gold-the-most-shocking-ad-of-the-superbowl.html#comment-1447 I guess when you can afford to place your advertising in the most prominent spots, like during the super bowl, then profits are already great as they no doubt are when offering up quick cash. The fact that the people were driven to bad comments about the company is however a bit of a downfall. Are there any statistics available on how the ad played out for them? I guess when you can afford to place your advertising in the most prominent spots, like during the super bowl, then profits are already great as they no doubt are when offering up quick cash. The fact that the people were driven to bad comments about the company is however a bit of a downfall. Are there any statistics available on how the ad played out for them?

]]> By: Stefanie Hartman http://www.thirdwayblog.com/cash4gold/cash4gold-the-most-shocking-ad-of-the-superbowl.html#comment-1446 Stefanie Hartman Mon, 02 Mar 2009 13:50:19 +0000 http://www.thirdwayblog.com/cash4gold/cash4gold-the-most-shocking-ad-of-the-superbowl.html#comment-1446 Airing this ad during the Superbowl was spot on for placement. Doesn't really surprise me that it was in the top 10 most memorable. Airing this ad during the Superbowl was spot on for placement. Doesn't really surprise me that it was in the top 10 most memorable.

]]> By: Spork in the Road http://www.thirdwayblog.com/cash4gold/cash4gold-the-most-shocking-ad-of-the-superbowl.html#comment-1445 Spork in the Road Thu, 12 Feb 2009 22:58:51 +0000 http://www.thirdwayblog.com/cash4gold/cash4gold-the-most-shocking-ad-of-the-superbowl.html#comment-1445 I'll agree it was a good call to put this spot on the Superbowl. I even agree it's pretty funny in that self-deprecating tone that's gained popularity through William Shatner, and more recently Alec Baldwin. I don't think advertising is a problem for this company. What will kill them (thought not likely completely) is their bad service and shady business practices. The issue began to get some press before the Superbowl, but with the Superbowl spot's popularity, all those disgruntled customers' blog posts went to the top of the Google search results, meaning that a good chunk of that $3M spent went to driving people to information that's damaging to the company and that will probably discourage a lot of potential leads. Anyone who knows the story of the Ford Edsel knows that the quickest way to bury an inferior product is with good advertising. But, as I said, that's really not an advertising problem. That's a product/service problem. I’ll agree it was a good call to put this spot on the Superbowl. I even agree it’s pretty funny in that self-deprecating tone that’s gained popularity through William Shatner, and more recently Alec Baldwin. I don’t think advertising is a problem for this company. What will kill them (thought not likely completely) is their bad service and shady business practices.

The issue began to get some press before the Superbowl, but with the Superbowl spot’s popularity, all those disgruntled customers’ blog posts went to the top of the Google search results, meaning that a good chunk of that $3M spent went to driving people to information that’s damaging to the company and that will probably discourage a lot of potential leads.

Anyone who knows the story of the Ford Edsel knows that the quickest way to bury an inferior product is with good advertising. But, as I said, that’s really not an advertising problem. That’s a product/service problem.

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