<?xml version="1.0" encoding="UTF-8"?><rss version="0.92">
<channel>
	<title>Thirdway Blog &#187; Press</title>
	<link>http://www.thirdwayblog.com</link>
	<description>Just another WordPress site</description>
	<lastBuildDate>Tue, 27 Sep 2011 19:57:57 +0000</lastBuildDate>
	<docs>http://backend.userland.com/rss092</docs>
	<language>en</language>
	<!-- generator="WordPress/3.1.3" -->

	<item>
		<title>COMMENTARY: Hyundai Misses the Big Idea</title>
		<description><![CDATA[Issue: Hyundai sales lag in spite of high quality, reasonable prices Commentary by: David Vinjamuri Last month at the Jacob Javitz center in New York, Hyundai introduced the Genesis sedan.Â  This $35,000 sport sedan is an ambitious and impressive challenger to such auto industry heavyweights as BMW, Infiniti and Lexus. More impressive than the styling [...]]]></description>
		<link>http://www.thirdwayblog.com/hyundai/hyundai-fights-its-brand-instead-of-changing-it.html</link>
			</item>
	<item>
		<title>COMMENTARY &#8211; Wal-Mart Fails to Learn Lessons from Hewlett-Packard</title>
		<description><![CDATA[Issue: As Wal-Mart&#8217;s Investigation Practices Hit the NY Times, Wal-Mart Pays a PR Price for Authoritarian Policies Commentary by: David Vinjamuri Last Summer, an epic struggle for control of the board of Hewlett-Packard exploded when it was revealed that HP Board Chair Patricia Dunn had authorized pre-texting to investigate its own outside directors. The news [...]]]></description>
		<link>http://www.thirdwayblog.com/press/commentary-wal-mart-fails-to-learn-lessons-from-hewlett-packard.html</link>
			</item>
	<item>
		<title>COMMENTARY &#8211; Procter &amp; Gamble Stumbles with Pet Food Recall</title>
		<description><![CDATA[Issue: Consumers learn that expensive and store brand pet-food are not very different Commentary by: David Vinjamuri One of the most disturbing aspects of the national pet food recall is the illusion of superiority it has shattered for buyers of expensive pet-foods. Processor Menu Foods not only makes store brand petfood for stores as diverse [...]]]></description>
		<link>http://www.thirdwayblog.com/press/commentary-procter-gamble-premium.html</link>
			</item>
	<item>
		<title>COMMENTARY: Why Yellow Beat Red</title>
		<description><![CDATA[Issue: Bono&#8217;s Red Campaign Has Not Burst Commentary by: David Vinjamuri AdAge set off a firestorm this week by suggesting that the RED campaign has yielded just $18mm for the Bono charity which benefits the Global Fund to Fight AIDS, Tuberculosis and Malaria. RED CEO Bobby Shriver fired back that the total number was now [...]]]></description>
		<link>http://www.thirdwayblog.com/press/how-does-bonos-red-campaign-compare-to-lance-armstrongs-yellow-livestrong-bracelet.html</link>
			</item>
	<item>
		<title>COMMENTARY: Taco Bell Rat Response is Strike Two for Yum</title>
		<description><![CDATA[Issue: Taco Bell&#8217;s insufficient response to rat video compounds earlier e-coli woes Commentary by: David Vinjamuri Taco Bell owner Yum Brands this week has found itself on the wrong end of another public health crisis, this one stemming from a video filmed at the Greenwich Village Taco Bell/KFC showing a swarm of rats scurrying around [...]]]></description>
		<link>http://www.thirdwayblog.com/press/rats-compound-taco-bells-image-crisis.html</link>
			</item>
	<item>
		<title>COMMENTARY: Why the Sirius &#8211; XM Satellite Merger Should Be Allowed</title>
		<description><![CDATA[Issue: Proposed Sirius/XM Satellite Merger Commentary by: David Vinjamuri FCC Chairman Kevin Martin&#8217;s comment last week that the proposed $13 billion dollar &#8220;merger of equals&#8221; between Sirius Satellite Radio and XM Satellite Radio faces &#8220;high hurdles&#8221; is a disturbing sign that the U.S. government is out of touch with consumers, technology and brand competition. The [...]]]></description>
		<link>http://www.thirdwayblog.com/press/commentary-why-the-sirius-xm-satellite-merger-should-be-allowed.html</link>
			</item>
	<item>
		<title>COMMENTARY: JetBlue Customer Bill of Rights and the &#8216;Good&#8217; Disaster</title>
		<description><![CDATA[Issue: JetBlue Strands Thousands, Creates Customer Bill of Rights Commentary by: David Vinjamuri Watching the media this week, one might think JetBlue is going the way of most of the legacy carriers &#8211; becoming a haven for bad customer service and employee discontent. This advertising blog believes that the disaster for JetBlue may instead save [...]]]></description>
		<link>http://www.thirdwayblog.com/jetblue/why-the-disaster-last-week-might-save-jetblue.html</link>
			</item>
	<item>
		<title>COMMENTARY: First Thoughts on the Super Bowl</title>
		<description><![CDATA[Issue: A slow Super Bowl for new Advertising Ideas Commentary by: David Vinjamuri The Super Bowl is the last refuge for destination advertising in America, the last place that people actively seek out television advertising instead of shunning it. Given that, it&#8217;s a shame that advertisers did not make better use of the opportunity this [...]]]></description>
		<link>http://www.thirdwayblog.com/press/commentary-first-thoughts-on-the-superbowl.html</link>
			</item>
	<item>
		<title>A Challenge to Microsoft: Donate the $500mm Vista Money to Gates Foundation</title>
		<description><![CDATA[Here at the ThirdWay Advertising Blog we are not shy about our opinions. We often tell our readers that companies are wasting money with ad campaigns. However, we have always stopped short of actually throwing down the gauntlet and challenging a company to stop doing something we think is foolish. That ends today. There were [...]]]></description>
		<link>http://www.thirdwayblog.com/microsoft/thirdway-challenges-microsoft-to-put-vista-millions-to-good-use.html</link>
			</item>
	<item>
		<title>COMMENTARY: Our Two Cents on Microsoft Windows Vista</title>
		<description><![CDATA[Issue: Windows Vista Ships &#8211; Microsoft Announces $500mm Ad Spend Commentary by: David Vinjamuri After over five years, Microsoft is shipping a new operating system, Windows Vista. Just like the Windows launches of yore, Microsoft is trying to make this a big event (remember the Rolling Stones licensing &#8220;Start Me Up&#8221; for a Windows launch [...]]]></description>
		<link>http://www.thirdwayblog.com/microsoft/commentary-our-two-cents-on-microsoft-windows-vista.html</link>
			</item>
</channel>
</rss>

