Following its longstanding theme of using experiential marketing to help people find good toilets, Procter & Gamble brand Charmin has introduced a website and iPhone application that allows users to locate a free toilet anywhere in the world using Google Maps.Â The application is GPS-enabled on the iPhone 3G.
A simple, brilliant application that may be the best brand-sponsored widget ever created.Â Procter & Gamble solves a real-world problem by cataloging the world’s free toilets and connecting this information to Google Maps which is already the preferred location application on the iPhone.
Reports have not yet come in to assess the accuracy of the Charmin toilet database.Â If the information is not kept accurate and up-to-date this little iPhone application could become a big pain in P&G’s behind.
Branding Bottom Line:
Charmin mapping the world’s free toilets is probably more useful than NASA charting the lunar surface.