http://www.thirdwayblog.com/coca-cola/coca-cola-in-the-land-of.html Just another WordPress site Sat, 18 Jun 2011 17:36:17 +0000 hourly 1 http://wordpress.org/?v=3.1.3 http://www.thirdwayblog.com/coca-cola/coca-cola-in-the-land-of.html#comment-122 ThirdWay Advertising Blog » Blog Archive » Wall Street Journal Announces Top Ads of 2005 Sat, 25 Mar 2006 03:58:02 +0000 http://www.thirdwayblog.com/blog/?p=60#comment-122 [...] · ThirdWay Advertising Blog Rating - ** (Click Here for our review) While two-thirds of the editors of this blog are former Coca-Cola marketers, we must agree that ‘Chilltop’ was a failure. And it will surprise many regular readers of this advertising blog that we do not blame the failure of this spot on Crispin Porter + Bogusky. Our belief is that what could have been an excellent execution for Coca-Cola classic was subverted by the Coke Zero launch. This ad was indeed confusing and in spite of Coke’s assertion that “strong year-to-date sales” for Coke Zero prove the ad worked we noticed that Coke quickly withdrew the spot and started running another campaign behind Coke Zero. [...] [...] · ThirdWay Advertising Blog Rating – ** (Click Here for our review) While two-thirds of the editors of this blog are former Coca-Cola marketers, we must agree that ‘Chilltop’ was a failure. And it will surprise many regular readers of this advertising blog that we do not blame the failure of this spot on Crispin Porter + Bogusky. Our belief is that what could have been an excellent execution for Coca-Cola classic was subverted by the Coke Zero launch. This ad was indeed confusing and in spite of Coke’s assertion that “strong year-to-date sales” for Coke Zero prove the ad worked we noticed that Coke quickly withdrew the spot and started running another campaign behind Coke Zero. [...]

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