Comments on: Coca-Cola – “Put de Lime in de Coke-you-Nut” http://www.thirdwayblog.com/coca-cola/coca-cola-put-de-lime.html Just another WordPress site Sat, 18 Jun 2011 17:36:17 +0000 hourly 1 http://wordpress.org/?v=3.1.3 By: Jack Myers http://www.thirdwayblog.com/coca-cola/coca-cola-put-de-lime.html#comment-32 Jack Myers Wed, 14 Feb 2007 22:00:00 +0000 http://www.thirdwayblog.com/blog/?p=18#comment-32 Hardly a day goes by when I'm not online searching for one of the only 2 Coca Cola Full size acoustic guitars.Last week I found one in Fresno Calif,it's worth near $218,000.00 and the owner will not sell it.I have never seen it in person but hear that it's in AAAAA+ Mint condition.This guitar is very rare,and somewhere out there in the world lies the 2nd guitar.One has to wonder how someone can keep these guitars a secret.I guess Millionaire's who own these guitars are so rich that they don't want to let people know they own them...... Hardly a day goes by when I'm not online searching for one of the only 2 Coca Cola Full size acoustic guitars.Last week I found one in Fresno Calif,it's worth near $218,000.00 and the owner will not sell it.I have never seen it in person but hear that it's in AAAAA+ Mint condition.This guitar is very rare,and somewhere out there in the world lies the 2nd guitar.One has to wonder how someone can keep these guitars a secret.I guess Millionaire's who own these guitars are so rich that they don't want to let people know they own them……

]]> By: ThirdWay Advertising Blog » Blog Archive » Coca-Cola Gets its Game On http://www.thirdwayblog.com/coca-cola/coca-cola-put-de-lime.html#comment-31 ThirdWay Advertising Blog » Blog Archive » Coca-Cola Gets its Game On Mon, 21 Aug 2006 20:40:25 +0000 http://www.thirdwayblog.com/blog/?p=18#comment-31 [...] Enter Coca-Cola. As this advertising blog has long argued (back to here), Coca-Cola is most effective when it is a social connector that creates shared happiness. Along with two other innovative spots, this effort convinces us that Wieden + Kennedy is the first creative shop in a long time to really understand brand Coca-Cola.  Their work with The Coke Side of Life and Happiness Factory has helped reestabish the brand as an authentic creator of social connections and producer of happiness.  There is good research to back up this positioning and Coca-Cola has known for decades that the craving that Coke drinkers experience for Coca-Cola when they eat pizza or go to a social event is psychological as well as physiological.  In other words, our soul craves Coca-Cola as well as our body.  This happens because we associate the drink with happy times and celebration.  The job of the brand positioning is to refine and support this subconscious association and to make it relevant to new generations. [...] [...] Enter Coca-Cola. As this advertising blog has long argued (back to here), Coca-Cola is most effective when it is a social connector that creates shared happiness. Along with two other innovative spots, this effort convinces us that Wieden + Kennedy is the first creative shop in a long time to really understand brand Coca-Cola.  Their work with The Coke Side of Life and Happiness Factory has helped reestabish the brand as an authentic creator of social connections and producer of happiness.  There is good research to back up this positioning and Coca-Cola has known for decades that the craving that Coke drinkers experience for Coca-Cola when they eat pizza or go to a social event is psychological as well as physiological.  In other words, our soul craves Coca-Cola as well as our body.  This happens because we associate the drink with happy times and celebration.  The job of the brand positioning is to refine and support this subconscious association and to make it relevant to new generations. [...]

]]> By: Dixie Peanut http://www.thirdwayblog.com/coca-cola/coca-cola-put-de-lime.html#comment-30 Dixie Peanut Fri, 28 Jul 2006 21:04:57 +0000 http://www.thirdwayblog.com/blog/?p=18#comment-30 Hi, was hoping you guys might know something about a few vintage ad items of the same type I've received lately. IDK what to call them except a shelf or carton 'spacer' from the 'good ole days' back in the 60's &/or 70's (?) in the shape of a tightly rolled scroll. There are 4 of them & each ads. for a different soft drink - Coke, Dr. Pepper, Pepsi & 7-UP. Each is made of some sort of stiff plastic w/ a 'memory' & is about 10-12" w. & maybe 3' L. when unrolled. If not weighted down or curled around a shelf on either end, etc. each one rolls back up tightly if you let go of it. I was told these were used in stores to separate cartons of soft drinks between one section of a shelf & the next. These are some freaky little scrolls (rolls?) alright !!! Does anyone know what these are for sure? Thanks, Dixie These are some weird little scrolls alright ! Hi, was hoping you guys might know something about a few vintage ad items of the same type I've received lately.

IDK what to call them except a shelf or carton 'spacer' from the 'good ole days' back in the 60's &/or 70's (?) in the shape of a tightly rolled scroll. There are 4 of them & each ads. for a different soft drink – Coke, Dr. Pepper, Pepsi & 7-UP.

Each is made of some sort of stiff plastic w/ a 'memory' & is about 10-12" w. & maybe 3' L. when unrolled. If not weighted down or curled around a shelf on either end, etc. each one rolls back up tightly if you let go of it.

I was told these were used in stores to separate cartons of soft drinks between one section of a shelf & the next. These are some freaky little scrolls (rolls?) alright !!!

Does anyone know what these are for sure?

Thanks, Dixie

These are some weird little scrolls alright !

]]>