Comments on: Colgate Max Fresh “Oh – the Horror!” http://www.thirdwayblog.com/colgate/colgate-max-fresh-oh.html Just another WordPress site Sat, 18 Jun 2011 17:36:17 +0000 hourly 1 http://wordpress.org/?v=3.1.3 By: david http://www.thirdwayblog.com/colgate/colgate-max-fresh-oh.html#comment-58 david Thu, 01 Mar 2007 14:26:04 +0000 http://www.thirdwayblog.com/blog/?p=35#comment-58 Mike, You sound as if you're - um - familiar with the commercial. Would you disclose your affiliation? I did not miss that the visual metaphor here was the dragon breath being tamed. But the execution really strains the metaphor. But you can probably tell us how the spot has done ... David Mike,

You sound as if you're – um – familiar with the commercial. Would you disclose your affiliation? I did not miss that the visual metaphor here was the dragon breath being tamed. But the execution really strains the metaphor.

But you can probably tell us how the spot has done …

David

]]> By: Mike http://www.thirdwayblog.com/colgate/colgate-max-fresh-oh.html#comment-57 Mike Thu, 01 Mar 2007 04:57:55 +0000 http://www.thirdwayblog.com/blog/?p=35#comment-57 Ummm, actually it's a dragon not a monster. The idea is that MaxFresh has made his breath so fresh that he's no longer breathing out fire (which is what people would expect, hence the crowd's panic). I agree that the commercial is not in line with Colgate traditional strategy, however MaxFresh has a different target market and the key benefit is the "freshness" (which of course has a literal meaning, as well as certain connotations within this target market). Ummm, actually it's a dragon not a monster. The idea is that MaxFresh has made his breath so fresh that he's no longer breathing out fire (which is what people would expect, hence the crowd's panic). I agree that the commercial is not in line with Colgate traditional strategy, however MaxFresh has a different target market and the key benefit is the "freshness" (which of course has a literal meaning, as well as certain connotations within this target market).

]]> By: Peh http://www.thirdwayblog.com/colgate/colgate-max-fresh-oh.html#comment-56 Peh Mon, 24 Apr 2006 12:24:46 +0000 http://www.thirdwayblog.com/blog/?p=35#comment-56 hi, Could i have a copy of this advertisement? hi,

Could i have a copy of this advertisement?

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