Comments on: Colgate Max Fresh “Oh - the Horror!” http://www.thirdwayblog.com/colgate/colgate-max-fresh-oh.html Straight Talk on Advertising from the Client Side Sun, 12 Oct 2008 02:50:26 +0000 http://wordpress.org/?v=2.0.4 by: david http://www.thirdwayblog.com/colgate/colgate-max-fresh-oh.html#comment-28143 Thu, 01 Mar 2007 20:26:04 +0000 http://www.thirdwayblog.com/colgate/colgate-max-fresh-oh.html#comment-28143 Mike, You sound as if you're - um - familiar with the commercial. Would you disclose your affiliation? I did not miss that the visual metaphor here was the dragon breath being tamed. But the execution really strains the metaphor. But you can probably tell us how the spot has done ... David Mike,

You sound as if you’re - um - familiar with the commercial. Would you disclose your affiliation? I did not miss that the visual metaphor here was the dragon breath being tamed. But the execution really strains the metaphor.

But you can probably tell us how the spot has done …

David

]]> by: Mike http://www.thirdwayblog.com/colgate/colgate-max-fresh-oh.html#comment-28097 Thu, 01 Mar 2007 10:57:55 +0000 http://www.thirdwayblog.com/colgate/colgate-max-fresh-oh.html#comment-28097 Ummm, actually it's a dragon not a monster. The idea is that MaxFresh has made his breath so fresh that he's no longer breathing out fire (which is what people would expect, hence the crowd's panic). I agree that the commercial is not in line with Colgate traditional strategy, however MaxFresh has a different target market and the key benefit is the "freshness" (which of course has a literal meaning, as well as certain connotations within this target market). Ummm, actually it’s a dragon not a monster. The idea is that MaxFresh has made his breath so fresh that he’s no longer breathing out fire (which is what people would expect, hence the crowd’s panic). I agree that the commercial is not in line with Colgate traditional strategy, however MaxFresh has a different target market and the key benefit is the “freshness” (which of course has a literal meaning, as well as certain connotations within this target market).

]]> by: Peh http://www.thirdwayblog.com/colgate/colgate-max-fresh-oh.html#comment-136 Mon, 24 Apr 2006 18:24:46 +0000 http://www.thirdwayblog.com/colgate/colgate-max-fresh-oh.html#comment-136 hi, Could i have a copy of this advertisement? hi,

Could i have a copy of this advertisement?

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