Comments for ThirdWay Advertising Blog http://www.thirdwayblog.com Straight Talk on Advertising from the Client Side Thu, 24 Jul 2008 18:29:59 +0000 http://wordpress.org/?v=2.0.4 Comment on COMMENTARY: Walmart Adds an Asterisk by Mike Mirkil http://www.thirdwayblog.com/post-types/news/commentary-walmart-adds-an-asterisk.html#comment-111528 Tue, 22 Jul 2008 22:38:11 +0000 http://www.thirdwayblog.com/post-types/news/commentary-walmart-adds-an-asterisk.html#comment-111528 I'm not a Walmart fan by any means, but don't underestimate them. I see this new logo as a "kinder, gentler" Walmart that is attempting to be perceived as friendlier. I do agree that the new tagline dilutes their incredibly strong "Always Low Prices" position, however. The bottom line is that Walmart is here to stay. They are the behemoth oil-tanker that takes forever to change direction but they are doing it. Take for instance the green movement and one small example: organic cotton. Walmart is now (I believe) the largest purchaser in the world of organic cotton. Their scale and market strength is frightening. I’m not a Walmart fan by any means, but don’t underestimate them.

I see this new logo as a “kinder, gentler” Walmart that is attempting to be perceived as friendlier.

I do agree that the new tagline dilutes their incredibly strong “Always Low Prices” position, however.

The bottom line is that Walmart is here to stay. They are the behemoth oil-tanker that takes forever to change direction but they are doing it. Take for instance the green movement and one small example: organic cotton. Walmart is now (I believe) the largest purchaser in the world of organic cotton. Their scale and market strength is frightening.

]]> Comment on COMMENTARY: Are Spammers Better Marketers? by REG CROWDER http://www.thirdwayblog.com/post-types/news/commentary-are-spammers-better-marketers.html#comment-111226 Sun, 20 Jul 2008 13:25:13 +0000 http://www.thirdwayblog.com/post-types/news/commentary-are-spammers-better-marketers.html#comment-111226 You must mean those subject lines that go something like this: YOUR BANK ACCOUNTS HAVE BEEN FROZEN DUE TO SUSPICOUS ACTIVITY - PLEASE CLICK ON THE LINE BELOW AND ANSWER THE QUESTIONS TO HAVE THIS MATTER RESOLVED - BUT DON'T WORRY, I WILL PAY YOU 45% OF $180,000,000 USD IF YOU WILL ALLOW ME TO SEND THESE FUNDS TO YOU FROM MY BANK IN NIGERIA - BY THE WAY, WOULD YOU LIKE TO SEE SOME PICTURES OF ME HAVING SEX WITH AN ALIEN - I READ YOUR MARKETING BLOG AND IT REALLY GOT ME HOT! HOT! HOT! ************************************************************ Uh, yes. I've been finding these subject lines quite entertaining. But I don't seem to be buying anything because of them. But you make a good point. Some of these spammers are working pretty hard to come up with some good copy. I've been thinking about this myself. REG CROWDER Freelance Financial and Investment Writer (no, really, it's true) http://www.utalkmarketing.com/Blogs/UserBlogs.aspx?UserID=6304 http://www.journalistdirectory.com/journalist/TgTQ/REG-CROWDER http://www.utalkmarketing.com/Blogs/UserBlogs.aspx?UserID=6304 You must mean those subject lines that go something like this:

YOUR BANK ACCOUNTS HAVE BEEN FROZEN DUE TO SUSPICOUS ACTIVITY - PLEASE CLICK ON THE LINE BELOW AND ANSWER THE QUESTIONS TO HAVE THIS MATTER RESOLVED - BUT DON’T WORRY, I WILL PAY YOU 45% OF $180,000,000 USD IF YOU WILL ALLOW ME TO SEND THESE FUNDS TO YOU FROM MY BANK IN NIGERIA - BY THE WAY, WOULD YOU LIKE TO SEE SOME PICTURES OF ME HAVING SEX WITH AN ALIEN - I READ YOUR MARKETING BLOG AND IT REALLY GOT ME HOT! HOT! HOT!

************************************************************

Uh, yes. I’ve been finding these subject lines quite entertaining. But I don’t seem to be buying anything because of them.

But you make a good point. Some of these spammers are working pretty hard to come up with some good copy. I’ve been thinking about this myself.

REG CROWDER
Freelance Financial and Investment Writer
(no, really, it’s true)
http://www.utalkmarketing.com/Blogs/UserBlogs.aspx?UserID=6304
http://www.journalistdirectory.com/journalist/TgTQ/REG-CROWDER

http://www.utalkmarketing.com/Blogs/UserBlogs.aspx?UserID=6304

]]> Comment on COMMENTARY: Walmart Adds an Asterisk by Nick Kinports http://www.thirdwayblog.com/post-types/news/commentary-walmart-adds-an-asterisk.html#comment-111053 Fri, 18 Jul 2008 16:42:18 +0000 http://www.thirdwayblog.com/post-types/news/commentary-walmart-adds-an-asterisk.html#comment-111053 I can definitely see a rebranding strategy failing for Walmart*. I think with the bad economy in the US, it is actually a really poor decision to position yourself as a store that sells mid-price items. People really do want low low prices during this time of hardship, and are willing to forgo a lot of the "lifestyle" type products in favor of the bread and butter git er done! mentality. I can definitely see a rebranding strategy failing for Walmart*. I think with the bad economy in the US, it is actually a really poor decision to position yourself as a store that sells mid-price items. People really do want low low prices during this time of hardship, and are willing to forgo a lot of the “lifestyle” type products in favor of the bread and butter git er done! mentality.

]]> Comment on NEW WORK: Diet Mountain Dew at the Extremes by Nutrition and Anti Aging Expert http://www.thirdwayblog.com/mountain-dew/new-work-diet-mountain-dew.html#comment-110729 Tue, 15 Jul 2008 09:51:47 +0000 http://www.thirdwayblog.com/mountain-dew/new-work-diet-mountain-dew.html#comment-110729 I think it is clear from not only this campaign but other companies campaigns that brands do segment it products between diet and non-diet to give themselves the opportunity of branding what are very similar products in entirely different ways. I think it is clear from not only this campaign but other companies campaigns that brands do segment it products between diet and non-diet to give themselves the opportunity of branding what are very similar products in entirely different ways.

]]> Comment on COMMENTARY: Walmart Adds an Asterisk by Sachin http://www.thirdwayblog.com/post-types/news/commentary-walmart-adds-an-asterisk.html#comment-110663 Mon, 14 Jul 2008 06:59:48 +0000 http://www.thirdwayblog.com/post-types/news/commentary-walmart-adds-an-asterisk.html#comment-110663 history shows changing logos is not a mantra to get more success only better service helps. history shows changing logos is not a mantra to get more success only better service helps.

]]> Comment on WORLD CUP ADVERTISING: Adidas - Jose +10 = GOOAAALLLL! by Adidas fashion http://www.thirdwayblog.com/adidas/world-cup-advertising-adidas-jose-10-gooaaallll.html#comment-110307 Wed, 09 Jul 2008 21:46:50 +0000 http://www.thirdwayblog.com/adidas/world-cup-advertising-adidas-jose-10-gooaaallll.html#comment-110307 It's all in the shoes? It’s all in the shoes?

]]> Comment on National Car Rental has a Bad Day by Tenerife rentals http://www.thirdwayblog.com/national/national-car-rental-has-a-bad-day.html#comment-110291 Wed, 09 Jul 2008 18:44:36 +0000 http://www.thirdwayblog.com/national/national-car-rental-has-a-bad-day.html#comment-110291 Remember when people rented cars mainly for the purpose of vacation transportation? These days, things have changed. The car rental industry has grown by leaps and bounds; the most current estimates available put annual car rental revenue at a whopping $17.6 billion. <a href="http://cheap-car-rental-tenerife.blogspot.com" rel="nofollow">Cheap Car Rental Tenerife</a> <a href="http://cheap-car-rental-tenerife.blogspot.com" rel="nofollow">http://cheap-car-rental-tenerife.blogspot.com</a> Remember when people rented cars mainly for the purpose of vacation transportation? These days, things have changed. The car rental industry has grown by leaps and bounds; the most current estimates available put annual car rental revenue at a whopping $17.6 billion. Cheap Car Rental Tenerife http://cheap-car-rental-tenerife.blogspot.com

]]> Comment on COMMENTARY: Taco Bell Rat Response is Strike Two for Yum by Gina Ariza http://www.thirdwayblog.com/post-types/commentary/rats-compound-taco-bells-image-crisis.html#comment-110123 Mon, 07 Jul 2008 19:48:34 +0000 http://www.thirdwayblog.com/post-types/commentary/rats-compound-taco-bells-image-crisis.html#comment-110123 Taco bell is fukin fukin hot stuff!!!!!!!!!!!!! Taco bell is fukin fukin hot stuff!!!!!!!!!!!!!

]]> Comment on Geico: Defending the Caveman by C.T. http://www.thirdwayblog.com/geico/geico-defending-the-caveman.html#comment-110049 Sun, 06 Jul 2008 22:23:42 +0000 http://www.thirdwayblog.com/geico/geico-defending-the-caveman.html#comment-110049 Hey J.S, .........Thats BULL! Its about no one ...and everyone...and much adieu about ...really nothing. yeah! Hey J.S,

………Thats BULL! Its about no one …and everyone…and much adieu about …really nothing.

yeah!

]]> Comment on BK Whopper Freakout: Burger King Cribs New Coke by antiburger http://www.thirdwayblog.com/burger-king/bk-whopper-freakout-burger-king-cribs-new-coke.html#comment-109932 Sat, 05 Jul 2008 16:50:02 +0000 http://www.thirdwayblog.com/burger-king/bk-whopper-freakout-burger-king-cribs-new-coke.html#comment-109932 Before you'll visit a Burger King in Hungary check this photos: http://picasaweb.google.hu/almasy.gabor/BurgerKingPocsKRukFRuma and be very careful what you order. Before you’ll visit a Burger King in Hungary check this photos: http://picasaweb.google.hu/almasy.gabor/BurgerKingPocsKRukFRuma and be very careful what you order.

]]> Comment on RANDOM RANT: The delicate relationship between branding and customer service by leigh jameson monk http://www.thirdwayblog.com/post-types/rants/RANDOM-RANT-The-delicate-relationship.html#comment-109804 Fri, 04 Jul 2008 12:16:50 +0000 http://www.thirdwayblog.com/post-types/rants/RANDOM-RANT-The-delicate-relationship.html#comment-109804 Is there any website where one can comment on current ads - mainly tv - but others too - any ad one wants to critique? So many of them drive me up the wall, most are asinine, but once in a while a good one somehow slips through the cracks. Is there anywhere one can share opinions? Please get back to me ... I'd really appreciate it. Is there any website where one can comment on current ads - mainly tv - but others too - any ad one wants to critique? So many of them drive me up the wall, most are asinine, but once in a while a good one somehow slips through the cracks. Is there anywhere one can share opinions? Please get back to me … I’d really appreciate it.

]]> Comment on COMMENTARY: Wal-Mart finds Marketing Strategy in Operations Department by srp http://www.thirdwayblog.com/post-types/commentary/commentary-wal-mart-finds-marketing-strategy-in-operations-department.html#comment-109539 Tue, 01 Jul 2008 15:43:07 +0000 http://www.thirdwayblog.com/post-types/commentary/commentary-wal-mart-finds-marketing-strategy-in-operations-department.html#comment-109539 Not only is their advertising below standard, everything about this mart is below standard, from conception all the way up. There were few occasions where I wandered in to give it another chance.....and it never fails, every time is a bad experience. I will never ever ever go through their doors again, regardless of location. Speaking of location, there is a relatively new location on Peachtree Industrial Boulevard in Atlanta (Chamblee)...and speaking of below standard, WOW. I was there only once but observed absolute filth, a bathroom with feces spread from one side to the other, a handicap stall with a paper dispenser that cannot be reached without almost falling to the floor. Customers come with entire family and spread across the isles and allow their children to grab items to play with that get dropped and left on the floor ..who can possible scoot in and scoot out to pick up anything without losing time. It seems that Wal*Mart attracts many undesirables, not only those who are in need of a discount, but where are the discounts? Who needs one in every neighborhood just to see the areas progressively decay? Now I understand Wal*Mart wants to CHANGE IT'S LOGO TO SEND A MORE FRIENDLY MESSAGE, or something like that. Why cannot their executives and substandard advertising nongeniuses just simply understand that most of the population is growing tired of Wal*Mart and its trash. Not only is their advertising below standard, everything about this mart is below standard, from conception all the way up. There were few occasions where I wandered in to give it another chance…..and it never fails, every time is a bad experience. I will never ever ever go through their doors again, regardless of location. Speaking of location, there is a relatively new location on Peachtree Industrial Boulevard in Atlanta (Chamblee)…and speaking of below standard, WOW. I was there only once but observed absolute filth, a bathroom with feces spread from one side to the other, a handicap stall with a paper dispenser that cannot be reached without almost falling to the floor. Customers come with entire family and spread across the isles and allow their children to grab items to play with that get dropped and left on the floor ..who can possible scoot in and scoot out to pick up anything without losing time. It seems that Wal*Mart attracts many undesirables, not only those who are in need of a discount, but where are the discounts? Who needs one in every neighborhood just to see the areas progressively decay? Now I understand Wal*Mart wants to CHANGE IT’S LOGO TO SEND A MORE FRIENDLY MESSAGE, or something like that. Why cannot their executives and substandard advertising nongeniuses just simply understand that most of the population is growing tired of Wal*Mart and its trash.

]]> Comment on Smirnoff Tea Partay - Preppies on YouTube by Jimmy Osbourne http://www.thirdwayblog.com/smirnoff/smirnoff-tea-partay-preppies-on-youtube.html#comment-109344 Sun, 29 Jun 2008 14:49:45 +0000 http://www.thirdwayblog.com/smirnoff/smirnoff-tea-partay-preppies-on-youtube.html#comment-109344 Smirnoff - sounds like russian surname :) Smirnoff - sounds like russian surname :)

]]> Comment on Hotels.com “Send in the Experts” by Dave L. http://www.thirdwayblog.com/hotelscom/hotels-com-send-in-the.html#comment-108376 Thu, 19 Jun 2008 23:06:58 +0000 http://www.thirdwayblog.com/hotelscom/hotels-com-send-in-the.html#comment-108376 Hotels. com is a rip. They promised gas cards for our booking and then said we did not put the code in. They are very rude and unresponsive. Go direct to hetels you will get a better rate and service. Hotels. com is a rip. They promised gas cards for our booking and then said we did not put the code in. They are very rude and unresponsive.
Go direct to hetels you will get a better rate and service.

]]> Comment on Baby Einstein - Can You Advertise an Insider Brand? by marco http://www.thirdwayblog.com/post-types/news/baby-einstein-how-to-advertise-the-home-made.html#comment-108297 Thu, 19 Jun 2008 07:08:48 +0000 http://www.thirdwayblog.com/post-types/news/baby-einstein-how-to-advertise-the-home-made.html#comment-108297 I'm also considering using a specialized copywriting software called Glyphius. Has anyone had any experience with this? It is supposed to use statistical analysis to optimize the wording of your advertising copy. I'd be interested in hearing any feedback, good or bad. Thanks I’m also considering using a specialized copywriting software called Glyphius. Has anyone had any experience with this? It is supposed to use statistical analysis to optimize the wording of your advertising copy. I’d be interested in hearing any feedback, good or bad. Thanks

]]> Comment on Baby Einstein - Can You Advertise an Insider Brand? by Sonya http://www.thirdwayblog.com/post-types/news/baby-einstein-how-to-advertise-the-home-made.html#comment-108270 Thu, 19 Jun 2008 01:45:32 +0000 http://www.thirdwayblog.com/post-types/news/baby-einstein-how-to-advertise-the-home-made.html#comment-108270 Though brand association to a huge, trusted name like Disney may seem like an asset, it is sometimes a card left best unplayed. Parents may be hesitant to hand the duty of child-rearing off to a Fortune 500 Co, particularly given today's corporate-media-wary public. Though brand association to a huge, trusted name like Disney may seem like an asset, it is sometimes a card left best unplayed. Parents may be hesitant to hand the duty of child-rearing off to a Fortune 500 Co, particularly given today’s corporate-media-wary public.

]]> Comment on COMMENTARY: Starbucks and the Drive-through by Jack B. Stalk http://www.thirdwayblog.com/post-types/commentary/commentary-starbucks-and-the-drive-thr.html#comment-108212 Wed, 18 Jun 2008 13:54:10 +0000 http://www.thirdwayblog.com/post-types/commentary/commentary-starbucks-and-the-drive-thr.html#comment-108212 tony's right people. its the invisable hand of the marketplace. buy what you like and then go home and live your life. if you don't take the time to live your life, someone else will. tony’s right people. its the invisable hand of the marketplace.
buy what you like and then go home and live your life. if you
don’t take the time to live your life, someone else will.

]]> Comment on Tag Gets the Axe by Jack B. Stalk http://www.thirdwayblog.com/tag/tag-gets-the-axe.html#comment-108211 Wed, 18 Jun 2008 13:50:59 +0000 http://www.thirdwayblog.com/tag/tag-gets-the-axe.html#comment-108211 with all due respect, this is a very naive assumption. people of all ages find this hilarious because they can lighten up and enjoy life. i prefer more advanced humor like the daily show or the Colbert report but this is a well directed advertisement that has got axe selling everywhere to cover up the scent of sweat, alcohol, and weed for teenagers like most of the children of people reading this with now. i'm not the typical boob of society either. i think drinking is for filth anyways, regardless of age. we just have to accept that these people do exist and make up the population of: God Bless America. with all due respect, this is a very naive assumption.
people of all ages find this hilarious because they
can lighten up and enjoy life. i prefer more advanced
humor like the daily show or the Colbert report but
this is a well directed advertisement that has got axe
selling everywhere to cover up the scent of sweat,
alcohol, and weed for teenagers like most of the children
of people reading this with now. i’m not the typical boob
of society either. i think drinking is for filth anyways, regardless of age.
we just have to accept that these people do exist and make up
the population of: God Bless America.

]]> Comment on BMW and Benedict Arnold by bmw verkopen http://www.thirdwayblog.com/post-types/news/bmw-and-benedict-arnold.html#comment-108071 Tue, 17 Jun 2008 09:41:49 +0000 http://www.thirdwayblog.com/post-types/news/bmw-and-benedict-arnold.html#comment-108071 Bmw is always a good brand. The old and the new ones Bmw is always a good brand.
The old and the new ones

]]> Comment on Nike Blinks by Rare Air Jordans http://www.thirdwayblog.com/nike/nike-blinks.html#comment-107601 Wed, 11 Jun 2008 19:22:38 +0000 http://www.thirdwayblog.com/nike/nike-blinks.html#comment-107601 I see your point with the way they switched gears on this marketing campaign, however, I still found the commercials to be entertaining. LeBron James isn't an actor by any means but he can still be humorous which he proved when he hosted SNL. Nike should stick to their original marketing but I doubt these commercials they have done with LeBron has swayed the consumer's opinion on Nike by very much. I am a loyal Nike buyer because I like the shoes and I think there are many people who feel the same. I see your point with the way they switched gears on this marketing campaign, however, I still found the commercials to be entertaining. LeBron James isn’t an actor by any means but he can still be humorous which he proved when he hosted SNL. Nike should stick to their original marketing but I doubt these commercials they have done with LeBron has swayed the consumer’s opinion on Nike by very much. I am a loyal Nike buyer because I like the shoes and I think there are many people who feel the same.

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