Comments for ThirdWay Advertising Blog http://www.thirdwayblog.com Straight Talk on Advertising from the Client Side Tue, 16 Mar 2010 15:50:56 +0000 http://wordpress.org/?v=2.0.4 Comment on 10 Questions with Author and Veteran Copywriter Susan Gunelius by Ryan Donerson http://www.thirdwayblog.com/post-types/news/10-questions-with-author-and-veteran-copywriter-susan-gunelius.html#comment-190459 Thu, 04 Mar 2010 11:51:30 +0000 http://www.thirdwayblog.com/post-types/news/10-questions-with-author-and-veteran-copywriter-susan-gunelius.html#comment-190459 Many thanks for sharing such an insightful article with all of us. I’ve bookmarked your blog will come back for a re-read again. Keep up the great work. We have a Dan Kennedy Copywriting seminar that we offer to our customers you can check it out here <a href="”http://www.gurucopywriting.com”" rel="nofollow">Copywriting Seminar Click Here</a> Many thanks for sharing such an insightful article with all of us. I’ve bookmarked your blog will come back for a re-read again. Keep up the great work. We have a Dan Kennedy Copywriting seminar that we offer to our customers you can check it out here Copywriting Seminar Click Here

]]> Comment on Commentary: Is the Apple iPad the Next Big Thing for Print Advertising? by Apple iPad Tips http://www.thirdwayblog.com/post-types/commentary/the-ipad-is-a-step-forward-for-print-advertising.html#comment-189895 Sun, 28 Feb 2010 03:00:32 +0000 http://www.thirdwayblog.com/post-types/commentary/the-ipad-is-a-step-forward-for-print-advertising.html#comment-189895 <strong>Apple iPad Tips...</strong> We all await to see what developers create for the iPad after the device hits the shelves this spring– and hope to be pleasantly surprised by the new books, games, work productivity apps, shopping apps and more which will no doubt arrive in a flurry ... Apple iPad Tips…

We all await to see what developers create for the iPad after the device hits the shelves this spring– and hope to be pleasantly surprised by the new books, games, work productivity apps, shopping apps and more which will no doubt arrive in a flurry …

]]> Comment on Heinz Top This Challenge - Ketchup Goes Viral by The Truth Behind Consumer Created Ads. « http://www.thirdwayblog.com/heinz/heinz-top-this-challenge-ketchup-goes-viral.html#comment-188766 Sat, 20 Feb 2010 05:09:29 +0000 http://www.thirdwayblog.com/heinz/heinz-top-this-challenge-ketchup-goes-viral.html#comment-188766 [...] The winner of Heinz’s 2008 “UGC” contest – Matt Cozza, a director, producer, photographer and editor.  Amazon’s 2009 contest winner – a pro photographer Angela Kohler who does really awesome work, by the way. This list goes on and on. [...] […] The winner of Heinz’s 2008 “UGC” contest – Matt Cozza, a director, producer, photographer and editor.  Amazon’s 2009 contest winner – a pro photographer Angela Kohler who does really awesome work, by the way. This list goes on and on. […]

]]> Comment on ThirdWay Most Effective Ad of the Super Bowl: Google Parisian Love by Chet Brinksman http://www.thirdwayblog.com/google/thirdway-most-effective-ad-of-the-super-bowl-google-parisian-love.html#comment-187566 Fri, 12 Feb 2010 01:10:03 +0000 http://www.thirdwayblog.com/google/thirdway-most-effective-ad-of-the-super-bowl-google-parisian-love.html#comment-187566 I thought this parody of the ad was pretty funny: http://www.youtube.com/watch?v=GrKOKgqzRP0 I thought this parody of the ad was pretty funny: http://www.youtube.com/watch?v=GrKOKgqzRP0

]]> Comment on Coca-Cola Happiness Factory - A Magical Mystery Tour by Kayla && Steph http://www.thirdwayblog.com/coca-cola/coca-colas-magical-mystery-tour.html#comment-187205 Wed, 10 Feb 2010 00:58:44 +0000 http://www.thirdwayblog.com/coca-cola/coca-colas-magical-mystery-tour.html#comment-187205 Coke is okay... And the ad was good :) It would draw heaps of attention from guys :D Coke is okay… And the ad was good :) It would draw heaps of attention from guys :D

]]> Comment on Coca-Cola Happiness Factory - A Magical Mystery Tour by Jazz Non & Clo Are Babessss.(: http://www.thirdwayblog.com/coca-cola/coca-colas-magical-mystery-tour.html#comment-187204 Wed, 10 Feb 2010 00:57:22 +0000 http://www.thirdwayblog.com/coca-cola/coca-colas-magical-mystery-tour.html#comment-187204 Jazz Said- "its good, i like the animation but i like the huge coke bottle that you fly out of better." Non said-" i like the huge coke bottle, but this ad is cool but weird and a tip for the future would be to use attractive people." Clo said-"i absolutely love the huge coke add and i would love to have the oppurtunity to fly out of it." Jazz Said- “its good, i like the animation but i like the huge coke bottle that you fly out of better.”
Non said-” i like the huge coke bottle, but this ad is cool but weird and a tip for the future would be to use attractive people.”
Clo said-”i absolutely love the huge coke add and i would love to have the oppurtunity to fly out of it.”

]]> Comment on Coca-Cola Happiness Factory - A Magical Mystery Tour by man boy toots http://www.thirdwayblog.com/coca-cola/coca-colas-magical-mystery-tour.html#comment-187201 Wed, 10 Feb 2010 00:48:28 +0000 http://www.thirdwayblog.com/coca-cola/coca-colas-magical-mystery-tour.html#comment-187201 thiis ad needs kick up bum thiis ad needs kick up bum

]]> Comment on Coca-Cola Happiness Factory - A Magical Mystery Tour by Larry http://www.thirdwayblog.com/coca-cola/coca-colas-magical-mystery-tour.html#comment-187200 Wed, 10 Feb 2010 00:46:50 +0000 http://www.thirdwayblog.com/coca-cola/coca-colas-magical-mystery-tour.html#comment-187200 I reckon this ad has an interesting storyline and can be watched many times. I reckon this ad has an interesting storyline and can be watched many times.

]]> Comment on Commentary: Why Things Will Get Worse for Toyota, Not Better by david http://www.thirdwayblog.com/post-types/commentary/commentary-why-things-will-get-worse-for-toyota-not-better.html#comment-186174 Wed, 03 Feb 2010 22:19:33 +0000 http://www.thirdwayblog.com/post-types/commentary/commentary-why-things-will-get-worse-for-toyota-not-better.html#comment-186174 John, No, that was entirely my error on the photo. It is a good point about Ford, though. Ford and VW are probably the best-positioned competitors to capitalize on Toyota's misfortune. David John,

No, that was entirely my error on the photo. It is a good point about Ford, though. Ford and VW are probably the best-positioned competitors to capitalize on Toyota’s misfortune.

David

]]> Comment on Commentary: Why Things Will Get Worse for Toyota, Not Better by John Davey http://www.thirdwayblog.com/post-types/commentary/commentary-why-things-will-get-worse-for-toyota-not-better.html#comment-186110 Wed, 03 Feb 2010 17:03:32 +0000 http://www.thirdwayblog.com/post-types/commentary/commentary-why-things-will-get-worse-for-toyota-not-better.html#comment-186110 Funny that the World of Toyota blog would have a picture of the 2010 Ford Mondeo instead of the Camry! I thought your article would also show how damaging Ford's lineup is to Toyota's. Funny that the World of Toyota blog would have a picture of the 2010 Ford Mondeo instead of the Camry!
I thought your article would also show how damaging Ford’s lineup is to Toyota’s.

]]> Comment on SUPER BOWL AD: FedEx in Pre-History by Fernando http://www.thirdwayblog.com/post-types/super-bowl-xl/super-bowl-ad-fedex-in.html#comment-186038 Wed, 03 Feb 2010 06:21:28 +0000 http://www.thirdwayblog.com/post-types/super-bowl-xl/super-bowl-ad-fedex-in.html#comment-186038 I am super pumped about the big game. We're in for very good shootout. I'll pick them NO Saints in a shoot out. I am super pumped about the big game. We’re in for very good shootout. I’ll pick them NO Saints in a shoot out.

]]> Comment on Commentary: Is the Apple iPad the Next Big Thing for Print Advertising? by Francis Mcinerny http://www.thirdwayblog.com/post-types/commentary/the-ipad-is-a-step-forward-for-print-advertising.html#comment-185037 Thu, 28 Jan 2010 08:30:47 +0000 http://www.thirdwayblog.com/post-types/commentary/the-ipad-is-a-step-forward-for-print-advertising.html#comment-185037 I think the new apple ipad looks awesome and cant wait to get one for the wife. Nice website by the way. I think the new apple ipad looks awesome and cant wait to get one for the wife. Nice website by the way.

]]> Comment on COMMENTARY: Gillette Fusion Performs as Predicted by Tom Cooney http://www.thirdwayblog.com/post-types/commentary/commentary-gillette-fusion-performs-as-predicted.html#comment-184586 Sun, 24 Jan 2010 16:06:37 +0000 http://www.thirdwayblog.com/post-types/commentary/commentary-gillette-fusion-performs-as-predicted.html#comment-184586 I have been using the Fusion blades for years now and have been pretty happy with them. I just opened a new pack of blades that I bought two weeks ago at K-Mart and what a shock. The smooth clean cutting has been replaced by a blade that is dragging and feels worse than than the blades I just took off. I even tried a different blade set in the pack same terible feeling and shave. I went back toa n older set I had in my travel kit and was nice and comfortable. My guess is that the new ownership has moved or changed production and given up on quality control. I was really disapointed and am using some shick razors now. Good luck! I have been using the Fusion blades for years now and have been pretty happy with them. I just opened a new pack of blades that I bought two weeks ago at K-Mart and what a shock. The smooth clean cutting has been replaced by a blade that is dragging and feels worse than than the blades I just took off. I even tried a different blade set in the pack same terible feeling and shave. I went back toa n older set I had in my travel kit and was nice and comfortable. My guess is that the new ownership has moved or changed production and given up on quality control. I was really disapointed and am using some shick razors now. Good luck!

]]> Comment on Commentary: What does “FREE” Mean? by Online Shipping http://www.thirdwayblog.com/post-types/news/commentary-what-does-free-mean.html#comment-183950 Wed, 20 Jan 2010 06:10:42 +0000 http://www.thirdwayblog.com/post-types/news/commentary-what-does-free-mean.html#comment-183950 Highly recommend this book to anyone interested in Marketing. I think its brilliant that Chris put his money where his mouth is and released the audio free. Highly recommend this book to anyone interested in Marketing. I think its brilliant that Chris put his money where his mouth is and released the audio free.

]]> Comment on Commentary: Why Tiger is bad for Accenture but still good for Nike by Alex Beevers http://www.thirdwayblog.com/post-types/commentary/why-tiger-woods-is-bad-for-accenture-but-still-good-for-nike.html#comment-183875 Tue, 19 Jan 2010 19:44:36 +0000 http://www.thirdwayblog.com/post-types/commentary/why-tiger-woods-is-bad-for-accenture-but-still-good-for-nike.html#comment-183875 Accenture made the right decision to pull their ads that had Tiger Woods in them. As said above there are many celebrities that may expose a brand to negative attention. Tiger Woods is not the first or the last. I just feel that alot of these celebrities should restrain themselves from things that will bring them to the eyes of the viewers in a negative way. Accenture made the right decision to pull their ads that had Tiger Woods in them. As said above there are many celebrities that may expose a brand to negative attention. Tiger Woods is not the first or the last. I just feel that alot of these celebrities should restrain themselves from things that will bring them to the eyes of the viewers in a negative way.

]]> Comment on Paris Hilton, John McCain and Opportunistic Branding by Jadee http://www.thirdwayblog.com/post-types/news/paris-hilton-john-mccain-and-opportunistic-branding.html#comment-181422 Tue, 12 Jan 2010 03:48:05 +0000 http://www.thirdwayblog.com/post-types/news/paris-hilton-john-mccain-and-opportunistic-branding.html#comment-181422 John McCain might have been a good US President but the people in the US does not need another Republican, that is why he lost in the election. Obama perfectly states the need of the people in his campaign slogan and that is "change we can". John McCain might have been a good US President but the people in the US does not need another Republican, that is why he lost in the election. Obama perfectly states the need of the people in his campaign slogan and that is “change we can”.

]]> Comment on Commentary: Starbucks Via Instant Coffee - Breaking the Brand by targeted advertisement http://www.thirdwayblog.com/post-types/commentary/commentary-starbucks-via-instant-coffee-breaking-the-brand.html#comment-178147 Fri, 18 Dec 2009 18:14:20 +0000 http://www.thirdwayblog.com/post-types/commentary/commentary-starbucks-via-instant-coffee-breaking-the-brand.html#comment-178147 Personally I think that this is a very wise marketing decision. The economy is getting worse by the day, people are having to cut back on discretionary spending and a $4 coffee no longer seems lika a good idea. Instead of accepting their own demise Starbucks have branched out and attempted to grab a chunk of a market that will be expanding very quickly over the next year. just m2c Personally I think that this is a very wise marketing decision. The economy is getting worse by the day, people are having to cut back on discretionary spending and a $4 coffee no longer seems lika a good idea. Instead of accepting their own demise Starbucks have branched out and attempted to grab a chunk of a market that will be expanding very quickly over the next year.

just m2c

]]> Comment on Commentary: Why Tiger is bad for Accenture but still good for Nike by Martin Bishop http://www.thirdwayblog.com/post-types/commentary/why-tiger-woods-is-bad-for-accenture-but-still-good-for-nike.html#comment-177659 Mon, 14 Dec 2009 20:43:00 +0000 http://www.thirdwayblog.com/post-types/commentary/why-tiger-woods-is-bad-for-accenture-but-still-good-for-nike.html#comment-177659 Great post and completely agree with your assessment. One other issue with the Accenture ads is a technical one but still important. The ads have a style that is easy to parody and open to double-entendre. Nothing wrong with that until now but would have made it all the harder for Accenture to continue using Tiger going forwards. Great post and completely agree with your assessment. One other issue with the Accenture ads is a technical one but still important. The ads have a style that is easy to parody and open to double-entendre. Nothing wrong with that until now but would have made it all the harder for Accenture to continue using Tiger going forwards.

]]> Comment on Accenture: Right Tiger, Wrong Medium by Carolyn http://www.thirdwayblog.com/accenture/accenture-right-tiger-wrong-medium.html#comment-177635 Mon, 14 Dec 2009 16:55:35 +0000 http://www.thirdwayblog.com/accenture/accenture-right-tiger-wrong-medium.html#comment-177635 Not so clever advertising campaign now! The way there are interpreted .. Hahaha Not so clever advertising campaign now! The way there are interpreted .. Hahaha

]]> Comment on COMMENTARY: Lessons from the Tropicana Orange Juice Packaging Fiasco by Apple Juice Recipes http://www.thirdwayblog.com/post-types/commentary/commentary-lessons-from-the-tropicana-orange-juice-packaging-fiasco.html#comment-177255 Thu, 10 Dec 2009 17:30:02 +0000 http://www.thirdwayblog.com/post-types/commentary/commentary-lessons-from-the-tropicana-orange-juice-packaging-fiasco.html#comment-177255 It seems strange to me that they’d choose to redesign their packaging, actions like that are usually carried out during a crisis, maybe a downward slope in sales for the past 3 quarters of the year, otherwise I can’t see any real legitimate reason for doing such a thing, in this day and age with genetically modified food taking precedence over natural food, maybe they should focus on their ingredients, which I feel they’ve done a great job on, up till now. It seems strange to me that they’d choose to redesign their packaging, actions like that are usually carried out during a crisis, maybe a downward slope in sales for the past 3 quarters of the year, otherwise I can’t see any real legitimate reason for doing such a thing, in this day and age with genetically modified food taking precedence over natural food, maybe they should focus on their ingredients, which I feel they’ve done a great job on, up till now.

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