Comments on: FORD F-150 “Strongest Bolt” http://www.thirdwayblog.com/ford/ford-f-150-strongest-bolt.html Straight Talk on Advertising from the Client Side Thu, 28 Aug 2008 04:56:01 +0000 http://wordpress.org/?v=2.0.4 by: darrincoe http://www.thirdwayblog.com/ford/ford-f-150-strongest-bolt.html#comment-2 Wed, 04 May 2005 09:45:11 +0000 http://www.thirdwayblog.com/ford/ford-f-150-strongest-bolt.html#comment-2 Nice review. I think an important aspect of the review is the piece about Ford creating "permission to believe".<BR/><BR/>I also think that the positioning as "tough" works better than you give credit. the f-150 targets a different demographic than jeep or hummer and the folks thatlove their fords are elitists who snub their nose at "monied" folk who drive those tough guy wanna be vehicles. <BR/><BR/>these are the types of folks who believe their ford can do anything that a jeep can do and do it better. The ford "tough" branding is all about working and not about being rugged.<BR/><BR/>love you're blog<BR/>Darrin Coe Nice review. I think an important aspect of the review is the piece about Ford creating “permission to believe”.

I also think that the positioning as “tough” works better than you give credit. the f-150 targets a different demographic than jeep or hummer and the folks thatlove their fords are elitists who snub their nose at “monied” folk who drive those tough guy wanna be vehicles.

these are the types of folks who believe their ford can do anything that a jeep can do and do it better. The ford “tough” branding is all about working and not about being rugged.

love you’re blog
Darrin Coe

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