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	<title>Comments on: Gatorade Makes the Hard Sell</title>
	<link>http://www.thirdwayblog.com/gatorade/gatorade-makes-the-hard-sell.html</link>
	<description>Straight Talk on Advertising from the Client Side</description>
	<pubDate>Sun, 12 Oct 2008 06:08:00 +0000</pubDate>
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		<title>by: AJ Shavell</title>
		<link>http://www.thirdwayblog.com/gatorade/gatorade-makes-the-hard-sell.html#comment-25369</link>
		<pubDate>Sat, 10 Feb 2007 17:37:34 +0000</pubDate>
		<guid>http://www.thirdwayblog.com/gatorade/gatorade-makes-the-hard-sell.html#comment-25369</guid>
					<description>I thought that the Gatorade Rain commercial was effective</description>
		<content:encoded><![CDATA[<p>I thought that the Gatorade Rain commercial was effective
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