Comments on: Hummer - When Monsters Mate http://www.thirdwayblog.com/general-motors/hummer-when-monsters-mate.html Straight Talk on Advertising from the Client Side Fri, 10 Sep 2010 19:16:57 +0000 http://wordpress.org/?v=2.0.4 by: Aaron Peters http://www.thirdwayblog.com/general-motors/hummer-when-monsters-mate.html#comment-92123 Fri, 29 Feb 2008 17:18:52 +0000 http://www.thirdwayblog.com/general-motors/hummer-when-monsters-mate.html#comment-92123 What the since when does a heavy truck like that ever fly in the air like that. Is tis thing real or what? What the since when does a heavy truck like that ever fly in the air like that. Is tis thing real or what?

]]> by: ThirdWay Advertising Blog » Blog Archive » COMMENTARY - Hummer: One Step Forward, One Step Back http://www.thirdwayblog.com/general-motors/hummer-when-monsters-mate.html#comment-6395 Mon, 14 Aug 2006 20:26:00 +0000 http://www.thirdwayblog.com/general-motors/hummer-when-monsters-mate.html#comment-6395 [...] What is Foolish: After a great breakout spot for the H3 (the ‘One Little Monster’ spot -  which we review here), General Motors has been stumbling in its campaign to market the Hummer H3 by its insistence on trying to make the H3 friendly to women.  As Gina Chon writes today in the Wall Street Journal, General Motors is now taking this strategy one step further, with an ad campaign intended specifically to refute misconceptions about the H3’s size and gas mileage.  This strikes us as a radically bad idea for several reasons. [...] […] What is Foolish: After a great breakout spot for the H3 (the ‘One Little Monster’ spot -  which we review here), General Motors has been stumbling in its campaign to market the Hummer H3 by its insistence on trying to make the H3 friendly to women.  As Gina Chon writes today in the Wall Street Journal, General Motors is now taking this strategy one step further, with an ad campaign intended specifically to refute misconceptions about the H3’s size and gas mileage.  This strikes us as a radically bad idea for several reasons. […]

]]> by: David Vinjamuri http://www.thirdwayblog.com/general-motors/hummer-when-monsters-mate.html#comment-23 Wed, 05 Oct 2005 23:35:36 +0000 http://www.thirdwayblog.com/general-motors/hummer-when-monsters-mate.html#comment-23 Mack,<BR/><BR/>I think the Hummer positioning today might be closer to "big toy in my driveway" and the H3 still fits that bill. Even though the H2 is much smaller than the H1 it was successful because it captured the same Tonka-truck-ness.<BR/><BR/>However it may be that gas prices and the slow exit of the SUV could doom it.<BR/><BR/>Nice blog, by the way - we will add you to our blogroll.<BR/><BR/>dv Mack,

I think the Hummer positioning today might be closer to “big toy in my driveway” and the H3 still fits that bill. Even though the H2 is much smaller than the H1 it was successful because it captured the same Tonka-truck-ness.

However it may be that gas prices and the slow exit of the SUV could doom it.

Nice blog, by the way - we will add you to our blogroll.

dv

]]> by: Mack Collier http://www.thirdwayblog.com/general-motors/hummer-when-monsters-mate.html#comment-22 Wed, 05 Oct 2005 22:46:51 +0000 http://www.thirdwayblog.com/general-motors/hummer-when-monsters-mate.html#comment-22 But will this line-extension work? Hummer has always been positioned as the 'big freakin SUV' in the minds of consumers, as I write about here: http://www.beyondmadisonavenue.com/2005/09/goldilocks-loves-it-bet-al-ries-doesnt.html<BR/><BR/>I'm afraid that going with a smaller Hummer will ultimately dilute the brand positioning of the Hummer, and hurt overall sales. We'll see, initial sales are good, but that's the trend for a line-extension such as this. But will this line-extension work? Hummer has always been positioned as the ‘big freakin SUV’ in the minds of consumers, as I write about here: http://www.beyondmadisonavenue.com/2005/09/goldilocks-loves-it-bet-al-ries-doesnt.html

I’m afraid that going with a smaller Hummer will ultimately dilute the brand positioning of the Hummer, and hurt overall sales. We’ll see, initial sales are good, but that’s the trend for a line-extension such as this.

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