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	<title>Comments on: Heinz Top This Challenge &#8211; Ketchup Goes Viral</title>
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		<title>By: The Truth Behind Consumer Created Ads. &#171;</title>
		<link>http://www.thirdwayblog.com/heinz/heinz-top-this-challenge-ketchup-goes-viral.html#comment-1320</link>
		<dc:creator>The Truth Behind Consumer Created Ads. &#171;</dc:creator>
		<pubDate>Sat, 20 Feb 2010 05:09:29 +0000</pubDate>
		<guid isPermaLink="false">http://www.thirdwayblog.com/heinz/heinz-top-this-challenge-ketchup-goes-viral.html#comment-1320</guid>
		<description>[...] The winner of Heinz&#8217;s 2008 &#8220;UGC&#8221; contest &#8211; Matt Cozza, a director, producer, photographer and editor.Â  Amazon&#8217;s 2009 contest winner &#8211; a pro photographer Angela Kohler who does really awesome work, by the way. This list goes on and on. [...] </description>
		<content:encoded><![CDATA[<p>[...] The winner of Heinz&#8217;s 2008 &#8220;UGC&#8221; contest &#8211; Matt Cozza, a director, producer, photographer and editor.Â  Amazon&#8217;s 2009 contest winner &#8211; a pro photographer Angela Kohler who does really awesome work, by the way. This list goes on and on. [...]</p>
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		<title>By: MPCozza.com &#187; Blog Archive &#187; Hello There&#8230;</title>
		<link>http://www.thirdwayblog.com/heinz/heinz-top-this-challenge-ketchup-goes-viral.html#comment-1319</link>
		<dc:creator>MPCozza.com &#187; Blog Archive &#187; Hello There&#8230;</dc:creator>
		<pubDate>Fri, 10 Oct 2008 22:32:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.thirdwayblog.com/heinz/heinz-top-this-challenge-ketchup-goes-viral.html#comment-1319</guid>
		<description>[...] First off, &#8220;Now We Can Eat&#8221; won the grand prize in the Heinz Top This TV contest.Â  Thanks again to everyone who voted.Â  Here&#8217;s an article about the contest by David Vinjamuri and a video about user generated ads featuring yours truly. In other news, this summer I&#8217;ve been to Florida, Germany, Texas, and Canada on various vacations and projects.Â  I&#8217;ll update the photo gallery soon with pictures.Â  I&#8217;m in the middle of editing an hour long show for the Big Ten Network about NU&#8217;s Solar Car team, along with the sixth episode of News@Northwestern and more videos for Expert Real Estate Tips.net.Â  I&#8217;m also working on a music video for my friend Dawen Wang that is almost done.Â  Other work of mine that&#8217;s on the web can be found on Northwestern&#8217;s YouTube Channel, including this piece on Boomshaka which turned out particularly well. [...] </description>
		<content:encoded><![CDATA[<p>[...] First off, &#8220;Now We Can Eat&#8221; won the grand prize in the Heinz Top This TV contest.Â  Thanks again to everyone who voted.Â  Here&#8217;s an article about the contest by David Vinjamuri and a video about user generated ads featuring yours truly. In other news, this summer I&#8217;ve been to Florida, Germany, Texas, and Canada on various vacations and projects.Â  I&#8217;ll update the photo gallery soon with pictures.Â  I&#8217;m in the middle of editing an hour long show for the Big Ten Network about NU&#8217;s Solar Car team, along with the sixth episode of News@Northwestern and more videos for Expert Real Estate Tips.net.Â  I&#8217;m also working on a music video for my friend Dawen Wang that is almost done.Â  Other work of mine that&#8217;s on the web can be found on Northwestern&#8217;s YouTube Channel, including this piece on Boomshaka which turned out particularly well. [...]</p>
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		<title>By: sonya</title>
		<link>http://www.thirdwayblog.com/heinz/heinz-top-this-challenge-ketchup-goes-viral.html#comment-1318</link>
		<dc:creator>sonya</dc:creator>
		<pubDate>Sun, 04 May 2008 17:29:35 +0000</pubDate>
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		<description>I think that inviting the public in the ad-creation process is a great way to get people involved and fit in with the user-generated content trend. </description>
		<content:encoded><![CDATA[<p>I think that inviting the public in the ad-creation process is a great way to get people involved and fit in with the user-generated content trend.</p>
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		<title>By: Jeannette Riendeau</title>
		<link>http://www.thirdwayblog.com/heinz/heinz-top-this-challenge-ketchup-goes-viral.html#comment-1317</link>
		<dc:creator>Jeannette Riendeau</dc:creator>
		<pubDate>Fri, 02 May 2008 19:42:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.thirdwayblog.com/heinz/heinz-top-this-challenge-ketchup-goes-viral.html#comment-1317</guid>
		<description>Sounds like an on-going trend.  Reminds me of the Doritos 2007 Super Bowl Ad contest.  I believe they chose five winners and paid them $10,000 each.   
 
Five 30-second ads for $50,000 and tons of free publicity, not a bad idea. </description>
		<content:encoded><![CDATA[<p>Sounds like an on-going trend.  Reminds me of the Doritos 2007 Super Bowl Ad contest.  I believe they chose five winners and paid them $10,000 each.   </p>
<p>Five 30-second ads for $50,000 and tons of free publicity, not a bad idea.</p>
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