Comments on: Daimler Chrysler and the Puzzling Case of Dr. Z http://www.thirdwayblog.com/jeep/daimler-chrysler-and-the-puzzling-case-of-dr-z.html Straight Talk on Advertising from the Client Side Fri, 21 Nov 2008 12:49:57 +0000 http://wordpress.org/?v=2.0.4 by: Trisha Schawo http://www.thirdwayblog.com/jeep/daimler-chrysler-and-the-puzzling-case-of-dr-z.html#comment-113627 Thu, 07 Aug 2008 22:20:00 +0000 http://www.thirdwayblog.com/jeep/daimler-chrysler-and-the-puzzling-case-of-dr-z.html#comment-113627 I have what I think is a really great commercial advertisement for the Jeep Compass. Anybody know how to go about sharing it with the right people to see if it could be used? Would love some helpful leads because I think my idea would make a great commercial and increase sales! I have what I think is a really great commercial advertisement for the Jeep Compass. Anybody know how to go about sharing it with the right people to see if it could be used?

Would love some helpful leads because I think my idea would make a great commercial and increase sales!

]]> by: John Turner http://www.thirdwayblog.com/jeep/daimler-chrysler-and-the-puzzling-case-of-dr-z.html#comment-38709 Tue, 15 May 2007 23:22:23 +0000 http://www.thirdwayblog.com/jeep/daimler-chrysler-and-the-puzzling-case-of-dr-z.html#comment-38709 I myself never seriously believed this was the chairman of the company on film. He reads more believably as a parody (remember Joe Subaru?) As for American/Canadian faith in the Crysler name being damaged by association with Germany, I direct your attention to slot machines. For a time mechanical-reel slot machines disappeared from casinos, replaced by video consoles. The clientele missed the electromechanical look and feel however, so after a time mechanical reels came back. But the new machines are simulacrums -- the reels do not determine the probability of the outcome, they stop at positions predetermined by a computer algorithm. Algorithmic probablilities allow the machines to pay off with probabilities the clientele prefer and that an actual mechanical reel cannot achieve. The clientele do not care that the machine is in a sensed faked, because they get what they paid for -- the experience of slowly losing forty percent of their money to the house while gaining sixty percent back. Any people that could enjoy playing fake slot machines with real money should have no trouble buying their Jeeps from a Deutscher. I myself never seriously believed this was the chairman of the company on film. He reads more believably as a parody (remember Joe Subaru?)

As for American/Canadian faith in the Crysler name being damaged by association with Germany, I direct your attention to slot machines.

For a time mechanical-reel slot machines disappeared from casinos, replaced by video consoles. The clientele missed the electromechanical look and feel however, so after a time mechanical reels came back. But the new machines are simulacrums — the reels do not determine the probability of the outcome, they stop at positions predetermined by a computer algorithm. Algorithmic probablilities allow the machines to pay off with probabilities the clientele prefer and that an actual mechanical reel cannot achieve. The clientele do not care that the machine is in a sensed faked, because they get what they paid for — the experience of slowly losing forty percent of their money to the house while gaining sixty percent back.

Any people that could enjoy playing fake slot machines with real money should have no trouble buying their Jeeps from a Deutscher.

]]> by: Eric Anderson http://www.thirdwayblog.com/jeep/daimler-chrysler-and-the-puzzling-case-of-dr-z.html#comment-7236 Tue, 05 Sep 2006 05:48:40 +0000 http://www.thirdwayblog.com/jeep/daimler-chrysler-and-the-puzzling-case-of-dr-z.html#comment-7236 Daimler has been showing these commercials Canada.Daimler has chosen an inapproriate manner of advertising by using Dr.Zetsche in their recent campaign.In Canada we say the letter z as zed not zee and consequently this campaign fails to deliver the humour that might have been intended by demonstrating their corporate ignorance and making Dr.Zetsche appear as some one who doesn't take these kind of issues into consideration.He ends up appearing as some one who is anti-Canadian and uncaring of national differences.As an advertising ploy this completely fails and damages the image they are trying to project.It hurts the image of the company and the image of it's chairman. Daimler has been showing these commercials Canada.Daimler has chosen an inapproriate manner of advertising by using Dr.Zetsche in their recent campaign.In Canada we say the letter z as zed not zee and consequently this campaign fails to deliver the humour that might have been intended by demonstrating their corporate ignorance and making Dr.Zetsche appear as some one who doesn’t take these kind of issues into consideration.He ends up appearing as some one who is anti-Canadian and uncaring of national differences.As an advertising ploy this completely fails and damages the image they are trying to project.It hurts the image of the company and the image of it’s chairman.

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