Comments on: Microsoft “Start Something (Breakups are the Best)” http://www.thirdwayblog.com/microsoft/microsoft-start-something-breakups-ar.html Straight Talk on Advertising from the Client Side Fri, 21 Nov 2008 10:21:55 +0000 http://wordpress.org/?v=2.0.4 by: Jim http://www.thirdwayblog.com/microsoft/microsoft-start-something-breakups-ar.html#comment-11 Fri, 25 Nov 2005 23:27:53 +0000 http://www.thirdwayblog.com/microsoft/microsoft-start-something-breakups-ar.html#comment-11 what they also didnt bank on is how smackable the girl in the advert's face really is. what they also didnt bank on is how smackable the girl in the advert’s face really is.

]]> by: Michael Grzymkowski http://www.thirdwayblog.com/microsoft/microsoft-start-something-breakups-ar.html#comment-10 Tue, 14 Jun 2005 21:41:43 +0000 http://www.thirdwayblog.com/microsoft/microsoft-start-something-breakups-ar.html#comment-10 Here is the proper link to the launch remarks:<BR/><BR/>http://www.microsoft.com/billgates/speeches/2001/10-25winxplaunch.asp Here is the proper link to the launch remarks:

http://www.microsoft.com/billgates/speeches/2001/10-25winxplaunch.asp

]]> by: Michael Grzymkowski http://www.thirdwayblog.com/microsoft/microsoft-start-something-breakups-ar.html#comment-9 Tue, 14 Jun 2005 21:38:45 +0000 http://www.thirdwayblog.com/microsoft/microsoft-start-something-breakups-ar.html#comment-9 XP was launched on Oct. 25, 2001. In fact Bill Gates' website offers some <A HREF="http://www.microsoft.com/billgates/speeches/2001/10-25winxplaunch.asp<br/>" REL="nofollow">remarks</A> from their NYC launch party. <BR/><BR/>Hmmm... no mentions of the creative user at the launch. No mentions of the creative user in the 4 years that followed. It kinda seems like Microsoft just realized there was a creative user market. <BR/><BR/>Too little too late on this one. The ad is alright, but the the entire marketing push says, "me too."<BR/><BR/>Apple has done such a great job connecting with the creative user that Microsoft will have to do something extraordinary to win that group over. XP was launched on Oct. 25, 2001. In fact Bill Gates’ website offers some