Comments on: Microsoft “Your potential. Our passion.” http://www.thirdwayblog.com/microsoft/microsoft-your-potential-our-passion.html Straight Talk on Advertising from the Client Side Tue, 06 Jan 2009 06:10:16 +0000 http://wordpress.org/?v=2.0.4 by: Mauro B http://www.thirdwayblog.com/microsoft/microsoft-your-potential-our-passion.html#comment-9071 Fri, 06 Oct 2006 10:13:45 +0000 http://www.thirdwayblog.com/microsoft/microsoft-your-potential-our-passion.html#comment-9071 Hi, I really like this ad.. expetially thinking about the kind of ads you see in Italy.. Does someone know which is the media agency who created it??? Hi, I really like this ad.. expetially thinking about the kind of ads you see in Italy..
Does someone know which is the media agency who created it???

]]> by: ThirdWay Advertising Blog » Blog Archive » Microsoft “Start Something (Breakups are the Best)” http://www.thirdwayblog.com/microsoft/microsoft-your-potential-our-passion.html#comment-63 Sat, 25 Mar 2006 03:27:53 +0000 http://www.thirdwayblog.com/microsoft/microsoft-your-potential-our-passion.html#comment-63 [...] What Works: I am blogging this spot because this new “Start Something” campaign moves a step forward from the “Your Potential. Our Passion.” campaign which I have previously blogged. This campaign comes a lot closer to being the type of empowering but specific advertising Microsoft really needs. In fact, it is missing only one critical piece. [...] […] What Works: I am blogging this spot because this new “Start Something” campaign moves a step forward from the “Your Potential. Our Passion.” campaign which I have previously blogged. This campaign comes a lot closer to being the type of empowering but specific advertising Microsoft really needs. In fact, it is missing only one critical piece. […]

]]> by: PAUL http://www.thirdwayblog.com/microsoft/microsoft-your-potential-our-passion.html#comment-1 Mon, 09 May 2005 22:09:38 +0000 http://www.thirdwayblog.com/microsoft/microsoft-your-potential-our-passion.html#comment-1 I agree with David! The tagline "Your Potential, Our Passion" is very clever. When they just use the tagline as part of their Windows campaign or their Office campaign it works...the tagline ties into real products that help you reach your potential.<BR/><BR/>What fails is when they make the tagline the star in their Microsoft Corporate ads. These print ads feature children or young women who are shown achieving their potential via chalk like drawings that give the reader a glimpse at their future success. Very clever images....<BR/><BR/>BUT, it tells you nothing about Microsoft! Why not just show a picture of the MONA LISA...a beautiful picture that has not connection to Microsoft. <BR/><BR/>For the last two years every issue of the Harvard Business Review has featured one of these Microsoft corporate print ads. The copy of the ad tells us that kids have potential (OK) and Microsoft stands in awe of it (SURE) so they are inspired to create software (WHAT???). This doesn't make sense. Why not insert NIKE, or MATTELL or I-POD. Aren't they inspired by kids? There is nothing in these corporate ads that tells you a thing about Microsoft. Why do they own potential? Why do they uniquely leverage this vs. any other product? The premise OVER PROMISES and the prduct connection UNDER DELIVERS.<BR/><BR/>My suggestion is to actually show individual Microsoft products that helped real people achieve their potential. What software helps them? Help the reader make the leap to show how Microsoft is the BRIDGE between potential and success! I agree with David! The tagline “Your Potential, Our Passion” is very clever. When they just use the tagline as part of their Windows campaign or their Office campaign it works…the tagline ties into real products that help you reach your potential.

What fails is when they make the tagline the star in their Microsoft Corporate ads. These print ads feature children or young women who are shown achieving their potential via chalk like drawings that give the reader a glimpse at their future success. Very clever images….

BUT, it tells you nothing about Microsoft! Why not just show a picture of the MONA LISA…a beautiful picture that has not connection to Microsoft.

For the last two years every issue of the Harvard Business Review has featured one of these Microsoft corporate print ads. The copy of the ad tells us that kids have potential (OK) and Microsoft stands in awe of it (SURE) so they are inspired to create software (WHAT???). This doesn’t make sense. Why not insert NIKE, or MATTELL or I-POD. Aren’t they inspired by kids? There is nothing in these corporate ads that tells you a thing about Microsoft. Why do they own potential? Why do they uniquely leverage this vs. any other product? The premise OVER PROMISES and the prduct connection UNDER DELIVERS.

My suggestion is to actually show individual Microsoft products that helped real people achieve their potential. What software helps them? Help the reader make the leap to show how Microsoft is the BRIDGE between potential and success!

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