Comments on: Montana Meth Project – Advertising That Works http://www.thirdwayblog.com/montana-meth-project/the-private-sector-can-learn-lessons-from-the-montana-meth-project.html Just another WordPress site Sat, 18 Jun 2011 17:36:17 +0000 hourly 1 http://wordpress.org/?v=3.1.3 By: jade http://www.thirdwayblog.com/montana-meth-project/the-private-sector-can-learn-lessons-from-the-montana-meth-project.html#comment-1150 jade Sun, 25 Jan 2009 22:33:39 +0000 http://www.thirdwayblog.com/montana-meth-project/the-private-sector-can-learn-lessons-from-the-montana-meth-project.html#comment-1150 No. No, No, No. Ads like this make adults and teens call "bullshit!" and make them MORE likely to tweak their skulls off. Why? because their friend at a party who gets twacked out occasionally isn't losing teeth yet. Because the real damage from meth is only apparent after repeated, heavy use. The damage starts subtle, destroying the mind before it goes on to become obvious. This campaign is backfiring and will backfire horribly. Which is sad, because unlike pot and mushrooms meth is just as dangerous (more, actually) as these ads make it out to be. No.

No, No, No. Ads like this make adults and teens call "bullshit!" and make them MORE likely to tweak their skulls off.

Why? because their friend at a party who gets twacked out occasionally isn't losing teeth yet. Because the real damage from meth is only apparent after repeated, heavy use. The damage starts subtle, destroying the mind before it goes on to become obvious.

This campaign is backfiring and will backfire horribly. Which is sad, because unlike pot and mushrooms meth is just as dangerous (more, actually) as these ads make it out to be.

]]> By: julee http://www.thirdwayblog.com/montana-meth-project/the-private-sector-can-learn-lessons-from-the-montana-meth-project.html#comment-1149 julee Mon, 29 Sep 2008 22:34:39 +0000 http://www.thirdwayblog.com/montana-meth-project/the-private-sector-can-learn-lessons-from-the-montana-meth-project.html#comment-1149 The return of the Montana Meth Project campaign! I've been patiently waiting for it for some time. Although I still much prefer their previous work to these, this campaign still "hits it hard." I've mentioned this on a couple of other posts before, but that one ad with a beaten-up mother in the dark kitchen still haunts me to this day. That was very emotional stuff... ============================================ <a href="http://www.crystalrecovery.com" rel="nofollow">Crystal Meth Addiction</a> The return of the Montana Meth Project campaign! I've been patiently waiting for it for some time.
Although I still much prefer their previous work to these, this campaign still "hits it hard." I've mentioned this on a couple of other posts before, but that one ad with a beaten-up mother in the dark kitchen still haunts me to this day. That was very emotional stuff…

============================================
Crystal Meth Addiction

]]> By: here_we_go http://www.thirdwayblog.com/montana-meth-project/the-private-sector-can-learn-lessons-from-the-montana-meth-project.html#comment-1148 here_we_go Mon, 19 Nov 2007 12:41:04 +0000 http://www.thirdwayblog.com/montana-meth-project/the-private-sector-can-learn-lessons-from-the-montana-meth-project.html#comment-1148 As a young girl who is only 17 and has already done meth for four years!!!!i do not think this is over the top. I have seen things that most adults will never see. Ive done things that most adults would never do. I dont remember the day my father went to prsison. I dont remember my birthday. I dont remember my sister growing up. And i absolutely dont remember going to jail 8 times. This add is serious and nothing more than the truth. I give this campaign props. Now my little sister will never touch this disgusting drug. And my younger cousin who is 15 has entered rehab to get clean because she doesnt want to end up like this. This campaign is the best thing ive seen in a very long time. If it works then use it! As a young girl who is only 17 and has already done meth for four years!!!!i do not think this is over the top. I have seen things that most adults will never see. Ive done things that most adults would never do. I dont remember the day my father went to prsison. I dont remember my birthday. I dont remember my sister growing up. And i absolutely dont remember going to jail 8 times. This add is serious and nothing more than the truth. I give this campaign props. Now my little sister will never touch this disgusting drug. And my younger cousin who is 15 has entered rehab to get clean because she doesnt want to end up like this.

This campaign is the best thing ive seen in a very long time.
If it works then use it!

]]> By: Vail Valley Marketin http://www.thirdwayblog.com/montana-meth-project/the-private-sector-can-learn-lessons-from-the-montana-meth-project.html#comment-1147 Vail Valley Marketin Sat, 02 Jun 2007 12:39:40 +0000 http://www.thirdwayblog.com/montana-meth-project/the-private-sector-can-learn-lessons-from-the-montana-meth-project.html#comment-1147 I like the shock value, and I don't think its too over the top. As for "not even once," that's a tough call. Frankly, I wouldn't want to injest the chemicals found under my kitchen sink... not even once. I like the shock value, and I don't think its too over the top. As for "not even once," that's a tough call. Frankly, I wouldn't want to injest the chemicals found under my kitchen sink… not even once.

]]> By: John Turner http://www.thirdwayblog.com/montana-meth-project/the-private-sector-can-learn-lessons-from-the-montana-meth-project.html#comment-1146 John Turner Tue, 15 May 2007 23:20:01 +0000 http://www.thirdwayblog.com/montana-meth-project/the-private-sector-can-learn-lessons-from-the-montana-meth-project.html#comment-1146 A PBS documentary explains that the key to eradicating meth is to remove access to large amounts of cold medications containing psuedoephedrine (the "nondrowsy relief" ingredient). Meth itself is difficult to synthesize but easy to shift from this ingredient; the drug labs are basically boiling down barrels of cold pills to make their poison. But manufacturers are reluctant to abandon psuedoepehedrine, it really is an effective non-drowsy relief for stuffy cold symptoms. They dragged their heels for over a decade about eliminating or parceling cold medication sales to control the problem. There is even a national brand currently advertising they still use psuedoepehedrine, bragging to cold sufferers but of course to drug addicts too. Montana's program tackles it from the other end and may deliver greater long-term results than controlling the source. The world can change: tomorrow there may be a direct synthesis path that works in a closet for pennies a gram. Only public education of this sort could protect our kids then. As for "not even once" it's the right message. Addictive personalities fall in love with their "Cherry High"; that first taste of the narcotic is the memory they chase as repeated use becomes less pleasant and more dangerous. Never let anyone talk you into "experimenting" with dope, no matter how indestructible you think you are. Give yourself a special pass to be chickensh*t about this one thing. You can go jump an extra basejump later to make up for it. A PBS documentary explains that the key to eradicating meth is to remove access to large amounts of cold medications containing psuedoephedrine (the "nondrowsy relief" ingredient). Meth itself is difficult to synthesize but easy to shift from this ingredient; the drug labs are basically boiling down barrels of cold pills to make their poison.

But manufacturers are reluctant to abandon psuedoepehedrine, it really is an effective non-drowsy relief for stuffy cold symptoms. They dragged their heels for over a decade about eliminating or parceling cold medication sales to control the problem. There is even a national brand currently advertising they still use psuedoepehedrine, bragging to cold sufferers but of course to drug addicts too.

Montana's program tackles it from the other end and may deliver greater long-term results than controlling the source. The world can change: tomorrow there may be a direct synthesis path that works in a closet for pennies a gram. Only public education of this sort could protect our kids then.

As for "not even once" it's the right message. Addictive personalities fall in love with their "Cherry High"; that first taste of the narcotic is the memory they chase as repeated use becomes less pleasant and more dangerous. Never let anyone talk you into "experimenting" with dope, no matter how indestructible you think you are. Give yourself a special pass to be chickensh*t about this one thing. You can go jump an extra basejump later to make up for it.

]]> By: Jimmyco http://www.thirdwayblog.com/montana-meth-project/the-private-sector-can-learn-lessons-from-the-montana-meth-project.html#comment-1145 Jimmyco Mon, 07 May 2007 03:18:39 +0000 http://www.thirdwayblog.com/montana-meth-project/the-private-sector-can-learn-lessons-from-the-montana-meth-project.html#comment-1145 I think it is a little too overboard. No drug user thinks they are going to end up like this when they begin. <a href="http://www.jimmyco.com" rel="nofollow"></a> <a href="http://www.jimmyco.com" rel="nofollow">http://www.jimmyco.com</a> I think it is a little too overboard. No drug user thinks they are going to end up like this when they begin.

http://www.jimmyco.com

]]> By: noel // attack http://www.thirdwayblog.com/montana-meth-project/the-private-sector-can-learn-lessons-from-the-montana-meth-project.html#comment-1144 noel // attack Mon, 30 Apr 2007 13:59:07 +0000 http://www.thirdwayblog.com/montana-meth-project/the-private-sector-can-learn-lessons-from-the-montana-meth-project.html#comment-1144 I sincerely got chills when I saw this. They need to stick to this strategy because it's a reality of the problem. I agree that the drastic "not even once" statement has a touch of reefer madness (there are some marijuana ads currently that are prime targets for jokes from teenagers, etc), but how do you have a campaign that says "do not take this drug more than 5 times"? Hats off to the Montant Meth Project in taking this stance. I sincerely got chills when I saw this. They need to stick to this strategy because it's a reality of the problem.

I agree that the drastic "not even once" statement has a touch of reefer madness (there are some marijuana ads currently that are prime targets for jokes from teenagers, etc), but how do you have a campaign that says "do not take this drug more than 5 times"?

Hats off to the Montant Meth Project in taking this stance.

]]> By: James http://www.thirdwayblog.com/montana-meth-project/the-private-sector-can-learn-lessons-from-the-montana-meth-project.html#comment-1143 James Fri, 27 Apr 2007 17:47:39 +0000 http://www.thirdwayblog.com/montana-meth-project/the-private-sector-can-learn-lessons-from-the-montana-meth-project.html#comment-1143 The only potential problem I see with this campaign is it may be viewed as greatly exagerating the consiquences of meth, and the tag line, "not even once," may encourge some viewer to challenge that statement. Remember "reafer Madness?" The only potential problem I see with this campaign is it may be viewed as greatly exagerating the consiquences of meth, and the tag line, "not even once," may encourge some viewer to challenge that statement. Remember "reafer Madness?"

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