Comments on: Montana Meth Project - Advertising That Works

by: julee

Tue, 30 Sep 2008 04:34:39 +0000

The return of the Montana Meth Project campaign! I’ve been patiently waiting for it for some time.
Although I still much prefer their previous work to these, this campaign still “hits it hard.” I’ve mentioned this on a couple of other posts before, but that one ad with a beaten-up mother in the dark kitchen still haunts me to this day. That was very emotional stuff…

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Crystal Meth Addiction

by: here_we_go

Mon, 19 Nov 2007 18:41:04 +0000

As a young girl who is only 17 and has already done meth for four years!!!!i do not think this is over the top. I have seen things that most adults will never see. Ive done things that most adults would never do. I dont remember the day my father went to prsison. I dont remember my birthday. I dont remember my sister growing up. And i absolutely dont remember going to jail 8 times. This add is serious and nothing more than the truth. I give this campaign props. Now my little sister will never touch this disgusting drug. And my younger cousin who is 15 has entered rehab to get clean because she doesnt want to end up like this.

This campaign is the best thing ive seen in a very long time.
If it works then use it!

by: Vail Valley Marketing

Sat, 02 Jun 2007 18:39:40 +0000

I like the shock value, and I don’t think its too over the top. As for “not even once,” that’s a tough call. Frankly, I wouldn’t want to injest the chemicals found under my kitchen sink… not even once.

by: John Turner

Wed, 16 May 2007 05:20:01 +0000

A PBS documentary explains that the key to eradicating meth is to remove access to large amounts of cold medications containing psuedoephedrine (the “nondrowsy relief” ingredient). Meth itself is difficult to synthesize but easy to shift from this ingredient; the drug labs are basically boiling down barrels of cold pills to make their poison.

But manufacturers are reluctant to abandon psuedoepehedrine, it really is an effective non-drowsy relief for stuffy cold symptoms. They dragged their heels for over a decade about eliminating or parceling cold medication sales to control the problem. There is even a national brand currently advertising they still use psuedoepehedrine, bragging to cold sufferers but of course to drug addicts too.

Montana’s program tackles it from the other end and may deliver greater long-term results than controlling the source. The world can change: tomorrow there may be a direct synthesis path that works in a closet for pennies a gram. Only public education of this sort could protect our kids then.

As for “not even once” it’s the right message. Addictive personalities fall in love with their “Cherry High”; that first taste of the narcotic is the memory they chase as repeated use becomes less pleasant and more dangerous. Never let anyone talk you into “experimenting” with dope, no matter how indestructible you think you are. Give yourself a special pass to be chickensh*t about this one thing. You can go jump an extra basejump later to make up for it.

by: Jimmyco

Mon, 07 May 2007 09:18:39 +0000

I think it is a little too overboard. No drug user thinks they are going to end up like this when they begin.

http://www.jimmyco.com

by: noel // attack

Mon, 30 Apr 2007 19:59:07 +0000

I sincerely got chills when I saw this. They need to stick to this strategy because it’s a reality of the problem.

I agree that the drastic “not even once” statement has a touch of reefer madness (there are some marijuana ads currently that are prime targets for jokes from teenagers, etc), but how do you have a campaign that says “do not take this drug more than 5 times”?

Hats off to the Montant Meth Project in taking this stance.

by: James

Fri, 27 Apr 2007 23:47:39 +0000

The only potential problem I see with this campaign is it may be viewed as greatly exagerating the consiquences of meth, and the tag line, “not even once,” may encourge some viewer to challenge that statement. Remember “reafer Madness?”