http://www.thirdwayblog.com/motorola/the-inner-life-of-rokr.html Straight Talk on Advertising from the Client Side Tue, 06 Jan 2009 07:48:36 +0000 http://wordpress.org/?v=2.0.4 http://www.thirdwayblog.com/motorola/the-inner-life-of-rokr.html#comment-68 Sat, 25 Mar 2006 03:59:27 +0000 http://www.thirdwayblog.com/motorola/the-inner-life-of-rokr.html#comment-68 [...] But the answer is not to walk away entirely from the idea of building a brand proposition. Spots like the BBDO campaign for Motorolla’s ROKR with iTunes combine energy and visibility with a reason for existing - they help us understand the product while building the brand. [...] […] But the answer is not to walk away entirely from the idea of building a brand proposition. Spots like the BBDO campaign for Motorolla’s ROKR with iTunes combine energy and visibility with a reason for existing - they help us understand the product while building the brand. […]

]]> http://www.thirdwayblog.com/motorola/the-inner-life-of-rokr.html#comment-27 Tue, 20 Sep 2005 01:57:46 +0000 http://www.thirdwayblog.com/motorola/the-inner-life-of-rokr.html#comment-27 <span class="deleted-comment">This post has been removed by a blog administrator.</span> This post has been removed by a blog administrator.

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