http://www.thirdwayblog.com/mountain-dew/new-work-diet-mountain-dew.html Just another WordPress site Sat, 18 Jun 2011 17:36:17 +0000 hourly 1 http://wordpress.org/?v=3.1.3 http://www.thirdwayblog.com/mountain-dew/new-work-diet-mountain-dew.html#comment-747 Nutrition and Anti A Tue, 15 Jul 2008 03:51:47 +0000 http://www.thirdwayblog.com/blog/?p=135#comment-747 I think it is clear from not only this campaign but other companies campaigns that brands do segment it products between diet and non-diet to give themselves the opportunity of branding what are very similar products in entirely different ways. I think it is clear from not only this campaign but other companies campaigns that brands do segment it products between diet and non-diet to give themselves the opportunity of branding what are very similar products in entirely different ways.

]]> http://www.thirdwayblog.com/mountain-dew/new-work-diet-mountain-dew.html#comment-746 Caleb Thu, 17 Apr 2008 12:37:29 +0000 http://www.thirdwayblog.com/blog/?p=135#comment-746 I'm a grad student in organizational communication at NC State. I'm taking a class on persuasion and the use of different message sets in order to persuade (i.e. advertisements). I'm working on a paper analyzing the four print ads. I view this as an attempt for Mountain Dew to move away from 'extreme' marketing, all the while maintaining the 'over-the-top' attitude. Thoughts? I'm a grad student in organizational communication at NC State. I'm taking a class on persuasion and the use of different message sets in order to persuade (i.e. advertisements). I'm working on a paper analyzing the four print ads. I view this as an attempt for Mountain Dew to move away from 'extreme' marketing, all the while maintaining the 'over-the-top' attitude. Thoughts?

]]>