http://www.thirdwayblog.com/mountain-dew/new-work-diet-mountain-dew.html Straight Talk on Advertising from the Client Side Sun, 12 Oct 2008 05:48:17 +0000 http://wordpress.org/?v=2.0.4 http://www.thirdwayblog.com/mountain-dew/new-work-diet-mountain-dew.html#comment-110729 Tue, 15 Jul 2008 09:51:47 +0000 http://www.thirdwayblog.com/mountain-dew/new-work-diet-mountain-dew.html#comment-110729 I think it is clear from not only this campaign but other companies campaigns that brands do segment it products between diet and non-diet to give themselves the opportunity of branding what are very similar products in entirely different ways. I think it is clear from not only this campaign but other companies campaigns that brands do segment it products between diet and non-diet to give themselves the opportunity of branding what are very similar products in entirely different ways.

]]> http://www.thirdwayblog.com/mountain-dew/new-work-diet-mountain-dew.html#comment-97999 Thu, 17 Apr 2008 18:37:29 +0000 http://www.thirdwayblog.com/mountain-dew/new-work-diet-mountain-dew.html#comment-97999 I'm a grad student in organizational communication at NC State. I'm taking a class on persuasion and the use of different message sets in order to persuade (i.e. advertisements). I'm working on a paper analyzing the four print ads. I view this as an attempt for Mountain Dew to move away from 'extreme' marketing, all the while maintaining the 'over-the-top' attitude. Thoughts? I’m a grad student in organizational communication at NC State. I’m taking a class on persuasion and the use of different message sets in order to persuade (i.e. advertisements). I’m working on a paper analyzing the four print ads. I view this as an attempt for Mountain Dew to move away from ‘extreme’ marketing, all the while maintaining the ‘over-the-top’ attitude. Thoughts?

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