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	<title>Comments on: National Car Rental has a Bad Day</title>
	<link>http://www.thirdwayblog.com/national/national-car-rental-has-a-bad-day.html</link>
	<description>Straight Talk on Advertising from the Client Side</description>
	<pubDate>Wed, 08 Sep 2010 00:26:19 +0000</pubDate>
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		<title>by: Richard Rosichan</title>
		<link>http://www.thirdwayblog.com/national/national-car-rental-has-a-bad-day.html#comment-198308</link>
		<pubDate>Wed, 21 Apr 2010 16:36:03 +0000</pubDate>
		<guid>http://www.thirdwayblog.com/national/national-car-rental-has-a-bad-day.html#comment-198308</guid>
					<description>The words I would like to use to describe how I feel about these commercials would probably cause my post to be deleted. These National car rental commercials have driven me to the point where I not only hover over the mute button when a break in network or basic cable programming is about to start, but have also caused me to browbeat my wife into doing the same when I am in another room so that I won't have to hear "NATIONAL CAR RENTAL!!!!" shouted at me. Should this company turn out to have the best rate available next time I go to a travel site to rent a car, I will immediately move to the company with the second best rate! 

Flashback to 1997 - National Car Rental also succeeded in having the most annoying sounds-on-hold I ever experienced. Imagine hearing this:
CLAP CLAPCLAPCLAPCLAPCALPCLAP "LET'S GO!!!" real loud, from at least two clapping and shouting men. Now imagine this being repeated over and over and over. That was the last time I ever called that company.</description>
		<content:encoded><![CDATA[<p>The words I would like to use to describe how I feel about these commercials would probably cause my post to be deleted. These National car rental commercials have driven me to the point where I not only hover over the mute button when a break in network or basic cable programming is about to start, but have also caused me to browbeat my wife into doing the same when I am in another room so that I won&#8217;t have to hear &#8220;NATIONAL CAR RENTAL!!!!&#8221; shouted at me. Should this company turn out to have the best rate available next time I go to a travel site to rent a car, I will immediately move to the company with the second best rate! </p>
<p>Flashback to 1997 - National Car Rental also succeeded in having the most annoying sounds-on-hold I ever experienced. Imagine hearing this:<br />
CLAP CLAPCLAPCLAPCLAPCALPCLAP &#8220;LET&#8217;S GO!!!&#8221; real loud, from at least two clapping and shouting men. Now imagine this being repeated over and over and over. That was the last time I ever called that company.
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		<title>by: Clark Dodge</title>
		<link>http://www.thirdwayblog.com/national/national-car-rental-has-a-bad-day.html#comment-197334</link>
		<pubDate>Fri, 16 Apr 2010 03:14:04 +0000</pubDate>
		<guid>http://www.thirdwayblog.com/national/national-car-rental-has-a-bad-day.html#comment-197334</guid>
					<description>I wish someone would get the word back to National and the ad agency that did the ads and maybe they would get the message that I and my friends will never rent a car from a company that is so rude and nasty.  There is NOTHING funny about the ads, and I want companies who are friendly and courteous to their customers.  The attempt to show the agent is keeping his cool does not make it and should be dropped along with the ad agency.  There are other car rental agencies out there with ads that show friendly courteous companies.</description>
		<content:encoded><![CDATA[<p>I wish someone would get the word back to National and the ad agency that did the ads and maybe they would get the message that I and my friends will never rent a car from a company that is so rude and nasty.  There is NOTHING funny about the ads, and I want companies who are friendly and courteous to their customers.  The attempt to show the agent is keeping his cool does not make it and should be dropped along with the ad agency.  There are other car rental agencies out there with ads that show friendly courteous companies.
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		<title>by: Brian</title>
		<link>http://www.thirdwayblog.com/national/national-car-rental-has-a-bad-day.html#comment-197227</link>
		<pubDate>Thu, 15 Apr 2010 09:07:58 +0000</pubDate>
		<guid>http://www.thirdwayblog.com/national/national-car-rental-has-a-bad-day.html#comment-197227</guid>
					<description>How many more million times will National air the same 2 tedious 15-sec. spots?  Pathetic, insulting cheap to go so long without updating the ad campaign.  Am I the only one racing for the remote to spare myself seeing the cutsie McEnroe schtick yet another time?  Am I the only one vowing to never patronize National again?</description>
		<content:encoded><![CDATA[<p>How many more million times will National air the same 2 tedious 15-sec. spots?  Pathetic, insulting cheap to go so long without updating the ad campaign.  Am I the only one racing for the remote to spare myself seeing the cutsie McEnroe schtick yet another time?  Am I the only one vowing to never patronize National again?
</p>
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		<title>by: Wiley</title>
		<link>http://www.thirdwayblog.com/national/national-car-rental-has-a-bad-day.html#comment-173515</link>
		<pubDate>Thu, 05 Nov 2009 01:54:52 +0000</pubDate>
		<guid>http://www.thirdwayblog.com/national/national-car-rental-has-a-bad-day.html#comment-173515</guid>
					<description>Chill out, people...McEnroe (and son?) are laughing at McEnroe.
(BTW, how can someone who uses the name 'Clitoria' be condescending to or about anyone??)</description>
		<content:encoded><![CDATA[<p>Chill out, people&#8230;McEnroe (and son?) are laughing at McEnroe.<br />
(BTW, how can someone who uses the name &#8216;Clitoria&#8217; be condescending to or about anyone??)
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		<title>by: Clitoria</title>
		<link>http://www.thirdwayblog.com/national/national-car-rental-has-a-bad-day.html#comment-172991</link>
		<pubDate>Sat, 31 Oct 2009 17:54:03 +0000</pubDate>
		<guid>http://www.thirdwayblog.com/national/national-car-rental-has-a-bad-day.html#comment-172991</guid>
					<description>I don't know his name, but I thought he might be McEnroe's son (if he has one that age)...Very handsome guy....with dimples.  And 'yes' the ad is annoying, screaming for no reason at a nice salesman trying to help him.  Please spare me this annoying banter on the t.v.</description>
		<content:encoded><![CDATA[<p>I don&#8217;t know his name, but I thought he might be McEnroe&#8217;s son (if he has one that age)&#8230;Very handsome guy&#8230;.with dimples.  And &#8216;yes&#8217; the ad is annoying, screaming for no reason at a nice salesman trying to help him.  Please spare me this annoying banter on the t.v.
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		<title>by: larry ward</title>
		<link>http://www.thirdwayblog.com/national/national-car-rental-has-a-bad-day.html#comment-172361</link>
		<pubDate>Tue, 27 Oct 2009 18:41:38 +0000</pubDate>
		<guid>http://www.thirdwayblog.com/national/national-car-rental-has-a-bad-day.html#comment-172361</guid>
					<description>enough of the McEnroe commercial. Just bad taste on Nationals part. Just hate it1 The last few days you made a change now it's back to Mac again.</description>
		<content:encoded><![CDATA[<p>enough of the McEnroe commercial. Just bad taste on Nationals part. Just hate it1 The last few days you made a change now it&#8217;s back to Mac again.
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		<title>by: Carol Riggs</title>
		<link>http://www.thirdwayblog.com/national/national-car-rental-has-a-bad-day.html#comment-150437</link>
		<pubDate>Sun, 03 May 2009 00:33:58 +0000</pubDate>
		<guid>http://www.thirdwayblog.com/national/national-car-rental-has-a-bad-day.html#comment-150437</guid>
					<description>The National Car Rental Ad with McEnroe having to choose a car has a salesman that looks like Governor Mitt Romney's son.  Does anyone know the name of that guy?  Just curious.</description>
		<content:encoded><![CDATA[<p>The National Car Rental Ad with McEnroe having to choose a car has a salesman that looks like Governor Mitt Romney&#8217;s son.  Does anyone know the name of that guy?  Just curious.
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		<title>by: Stephanie</title>
		<link>http://www.thirdwayblog.com/national/national-car-rental-has-a-bad-day.html#comment-131867</link>
		<pubDate>Fri, 09 Jan 2009 23:00:09 +0000</pubDate>
		<guid>http://www.thirdwayblog.com/national/national-car-rental-has-a-bad-day.html#comment-131867</guid>
					<description>I'm glad I was not the only one thinking McEnroe hitting someone on the head with a tennis ball was not at all funny. I notice National has cut that out of the ad. I guess people complained.</description>
		<content:encoded><![CDATA[<p>I&#8217;m glad I was not the only one thinking McEnroe hitting someone on the head with a tennis ball was not at all funny. I notice National has cut that out of the ad. I guess people complained.
</p>
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		<title>by: Ronnie</title>
		<link>http://www.thirdwayblog.com/national/national-car-rental-has-a-bad-day.html#comment-125519</link>
		<pubDate>Tue, 18 Nov 2008 21:31:29 +0000</pubDate>
		<guid>http://www.thirdwayblog.com/national/national-car-rental-has-a-bad-day.html#comment-125519</guid>
					<description>This ad mortified me ~ I'm in total agreement with John J. &#38; web.  It definitely does NOT make me want to rent a car from National.  Don't we have enough violence in this world!?!?!</description>
		<content:encoded><![CDATA[<p>This ad mortified me ~ I&#8217;m in total agreement with John J. &amp; web.  It definitely does NOT make me want to rent a car from National.  Don&#8217;t we have enough violence in this world!?!?!
</p>
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		<title>by: web</title>
		<link>http://www.thirdwayblog.com/national/national-car-rental-has-a-bad-day.html#comment-124999</link>
		<pubDate>Sat, 15 Nov 2008 02:47:06 +0000</pubDate>
		<guid>http://www.thirdwayblog.com/national/national-car-rental-has-a-bad-day.html#comment-124999</guid>
					<description>John McEnroe ads are so annoying;  we watched him be a bad boy when he played tennis;  spare us this repeated bad behavior.</description>
		<content:encoded><![CDATA[<p>John McEnroe ads are so annoying;  we watched him be a bad boy when he played tennis;  spare us this repeated bad behavior.
</p>
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		<title>by: John J. Smith</title>
		<link>http://www.thirdwayblog.com/national/national-car-rental-has-a-bad-day.html#comment-124564</link>
		<pubDate>Tue, 11 Nov 2008 03:24:14 +0000</pubDate>
		<guid>http://www.thirdwayblog.com/national/national-car-rental-has-a-bad-day.html#comment-124564</guid>
					<description>Does anyone besides me think the current (11/10/08) National Car Rental ad where the tennis pro knocks out a guy who is about to pick out the car the pro wants is bad, not at all funny?</description>
		<content:encoded><![CDATA[<p>Does anyone besides me think the current (11/10/08) National Car Rental ad where the tennis pro knocks out a guy who is about to pick out the car the pro wants is bad, not at all funny?
</p>
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		<title>by: Tenerife rentals</title>
		<link>http://www.thirdwayblog.com/national/national-car-rental-has-a-bad-day.html#comment-110291</link>
		<pubDate>Wed, 09 Jul 2008 18:44:36 +0000</pubDate>
		<guid>http://www.thirdwayblog.com/national/national-car-rental-has-a-bad-day.html#comment-110291</guid>
					<description>Remember when people rented cars mainly for the purpose of vacation transportation? These days, things have changed. The car rental industry has grown by leaps and bounds; the most current estimates available put annual car rental revenue at a whopping $17.6 billion. &lt;a href="http://cheap-car-rental-tenerife.blogspot.com" rel="nofollow"&gt;Cheap Car Rental Tenerife&lt;/a&gt; &lt;a href="http://cheap-car-rental-tenerife.blogspot.com" rel="nofollow"&gt;http://cheap-car-rental-tenerife.blogspot.com&lt;/a&gt;</description>
		<content:encoded><![CDATA[<p>Remember when people rented cars mainly for the purpose of vacation transportation? These days, things have changed. The car rental industry has grown by leaps and bounds; the most current estimates available put annual car rental revenue at a whopping $17.6 billion. <a href="http://cheap-car-rental-tenerife.blogspot.com" rel="nofollow">Cheap Car Rental Tenerife</a> <a href="http://cheap-car-rental-tenerife.blogspot.com" rel="nofollow">http://cheap-car-rental-tenerife.blogspot.com</a>
</p>
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		<title>by: Bill Rinehart</title>
		<link>http://www.thirdwayblog.com/national/national-car-rental-has-a-bad-day.html#comment-64840</link>
		<pubDate>Thu, 20 Sep 2007 18:11:08 +0000</pubDate>
		<guid>http://www.thirdwayblog.com/national/national-car-rental-has-a-bad-day.html#comment-64840</guid>
					<description>These ads are annoying.  They're so short that they're strung together with other commercials that contain more audio content.  The other ads allow the viewer to do other things while listening.  Then we hear "PLANET OF THE APES!", look up, and catch the plug for National, without knowing what the first topic was.  This has bugged me for months now, and it took Google to find out it was the "quickest game of charades".   

All of the National commercials share this flaw and I'm sure they bother far more viewers than just me.</description>
		<content:encoded><![CDATA[<p>These ads are annoying.  They&#8217;re so short that they&#8217;re strung together with other commercials that contain more audio content.  The other ads allow the viewer to do other things while listening.  Then we hear &#8220;PLANET OF THE APES!&#8221;, look up, and catch the plug for National, without knowing what the first topic was.  This has bugged me for months now, and it took Google to find out it was the &#8220;quickest game of charades&#8221;.   </p>
<p>All of the National commercials share this flaw and I&#8217;m sure they bother far more viewers than just me.
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