Comments on: Nike Blinks http://www.thirdwayblog.com/nike/nike-blinks.html Just another WordPress site Sat, 18 Jun 2011 17:36:17 +0000 hourly 1 http://wordpress.org/?v=3.1.3 By: Rare Air Jordans http://www.thirdwayblog.com/nike/nike-blinks.html#comment-698 Rare Air Jordans Wed, 11 Jun 2008 13:22:38 +0000 http://www.thirdwayblog.com/blog/?p=114#comment-698 I see your point with the way they switched gears on this marketing campaign, however, I still found the commercials to be entertaining. LeBron James isn't an actor by any means but he can still be humorous which he proved when he hosted SNL. Nike should stick to their original marketing but I doubt these commercials they have done with LeBron has swayed the consumer's opinion on Nike by very much. I am a loyal Nike buyer because I like the shoes and I think there are many people who feel the same. I see your point with the way they switched gears on this marketing campaign, however, I still found the commercials to be entertaining. LeBron James isn't an actor by any means but he can still be humorous which he proved when he hosted SNL. Nike should stick to their original marketing but I doubt these commercials they have done with LeBron has swayed the consumer's opinion on Nike by very much. I am a loyal Nike buyer because I like the shoes and I think there are many people who feel the same.

]]> By: Retro Jordan http://www.thirdwayblog.com/nike/nike-blinks.html#comment-697 Retro Jordan Fri, 02 Nov 2007 11:03:09 +0000 http://www.thirdwayblog.com/blog/?p=114#comment-697 I wonder how much money Jordan has made from his shoe line? Probably in the billions! I wonder how much money Jordan has made from his shoe line? Probably in the billions!

]]> By: akugel http://www.thirdwayblog.com/nike/nike-blinks.html#comment-696 akugel Wed, 13 Dec 2006 15:16:25 +0000 http://www.thirdwayblog.com/blog/?p=114#comment-696 I didn't understand your 'why it doesn't work', and as I write this, see that Mr. McMinn is with me on this. It goes without saying that the Nike 'brand' holds certain characteristics. However, this changes according to what space you're in. For example, Nike for women and Nike for men are two drastically different things. Case in point, when you're in the Nike basketball space, it's not about the virtue of athlete, but ALL about the star. These ads were hilarious. They show Lebron as Hollywood, yet also as human: he can laugh at himself, and he's apparently a born actor. This campaign is an ace for their target: youth who love basketball and who devour the stars it creates. Air Jordans have become an icon of this strategy. Duh! I didn't understand your 'why it doesn't work', and as I write this, see that Mr. McMinn is with me on this. It goes without saying that the Nike 'brand' holds certain characteristics. However, this changes according to what space you're in. For example, Nike for women and Nike for men are two drastically different things.

Case in point, when you're in the Nike basketball space, it's not about the virtue of athlete, but ALL about the star. These ads were hilarious. They show Lebron as Hollywood, yet also as human: he can laugh at himself, and he's apparently a born actor. This campaign is an ace for their target: youth who love basketball and who devour the stars it creates. Air Jordans have become an icon of this strategy. Duh!

]]> By: Bruce McMinn http://www.thirdwayblog.com/nike/nike-blinks.html#comment-695 Bruce McMinn Mon, 13 Nov 2006 11:38:01 +0000 http://www.thirdwayblog.com/blog/?p=114#comment-695 There are at least two huge oversights in the doomsday predictions for Nike regarding the Lebron spots (cf. selling their stock). The first is the simple stardom of Lebron James, who in the basketball world will rival the impact of Michael Jordan. Lebron sells; it is not up to the ads. In fact these ads display the star power and versatility/likability that Lebron possesses. The second oversight is the target for the ads and their response to them. This is basketball, not golf. The kids buying the shoes are not looking for the no-nonsense approach to sports that some of you are insisting sells. If so, then I guess you would say the Jordan-Bird, "off the billboard, over the freeway, nothing but net" ads missed as well. There are at least two huge oversights in the doomsday predictions for Nike regarding the Lebron spots (cf. selling their stock). The first is the simple stardom of Lebron James, who in the basketball world will rival the impact of Michael Jordan. Lebron sells; it is not up to the ads. In fact these ads display the star power and versatility/likability that Lebron possesses. The second oversight is the target for the ads and their response to them. This is basketball, not golf. The kids buying the shoes are not looking for the no-nonsense approach to sports that some of you are insisting sells. If so, then I guess you would say the Jordan-Bird, "off the billboard, over the freeway, nothing but net" ads missed as well.

]]> By: ThirdWay Advertising Blog » Blog Archive » Adidas Builds Garnett a Shrine http://www.thirdwayblog.com/nike/nike-blinks.html#comment-694 ThirdWay Advertising Blog » Blog Archive » Adidas Builds Garnett a Shrine Sat, 25 Mar 2006 03:37:45 +0000 http://www.thirdwayblog.com/blog/?p=114#comment-694 [...] What Doesn’t: Adidas and Nike seem to be competing to see which sneaker giant can spend money faster and with the least effect. After the absurd Nike spots featuring LeBron James in four different roles of a sitcom (see our review here), this advertising blog thought the bottom might have been reached in this category. But a close examination of this spot shows that it can, in fact get worse - at least from the marketer’s perspective. Shall we count the ways? [...] [...] What Doesn’t: Adidas and Nike seem to be competing to see which sneaker giant can spend money faster and with the least effect. After the absurd Nike spots featuring LeBron James in four different roles of a sitcom (see our review here), this advertising blog thought the bottom might have been reached in this category. But a close examination of this spot shows that it can, in fact get worse – at least from the marketer’s perspective. Shall we count the ways? [...]

]]> By: David Vinjamuri http://www.thirdwayblog.com/nike/nike-blinks.html#comment-693 David Vinjamuri Fri, 13 Jan 2006 02:17:57 +0000 http://www.thirdwayblog.com/blog/?p=114#comment-693 Thanks! Thanks!

]]> By: Nike Reviews http://www.thirdwayblog.com/nike/nike-blinks.html#comment-692 Nike Reviews Thu, 12 Jan 2006 17:02:25 +0000 http://www.thirdwayblog.com/blog/?p=114#comment-692 just want to say what a good article that was, loved it well done. just want to say what a good article that was, loved it well done.

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