Comments on: Nike Finds its Edge with anti-Imus Ad http://www.thirdwayblog.com/nike/nike-finds-its-edge-with-anti-imus-ad.html Straight Talk on Advertising from the Client Side Thu, 28 Aug 2008 04:58:11 +0000 http://wordpress.org/?v=2.0.4 by: M. Chao http://www.thirdwayblog.com/nike/nike-finds-its-edge-with-anti-imus-ad.html#comment-44930 Fri, 29 Jun 2007 00:30:47 +0000 http://www.thirdwayblog.com/nike/nike-finds-its-edge-with-anti-imus-ad.html#comment-44930 Who is nike to get on the moral high horse? What about all the slave labor they had working on their shoes - only recently did they make changes and only because they were caught. People make mistakes. We shouldn't crucify them for them. I don't think Nike should be taking a position on this. I think they should get off their soapbox and stick to selling sneakers and being a source of inspiration; stay on the basketball court and out of the political arena! The fact is, Imus was not attacking the institution of sport, basketball, college basketball, or even women's college basketball. The reason he lost his job was because what he said was construed as racist, not sexist or "sportist"! It was all about the word, "nappy" and it only became a real issue when opportunist-extraordinaire, Al Sharpton, pulled out the race card. Imus was wrong to use the word, the station was wrong to fire him and nike was wrong to take a position on something that they don't seem to fully understand. this hurts nike more than it helps it. Who is nike to get on the moral high horse? What about all the slave labor they had working on their shoes - only recently did they make changes and only because they were caught. People make mistakes. We shouldn’t crucify them for them.

I don’t think Nike should be taking a position on this. I think they should get off their soapbox and stick to selling sneakers and being a source of inspiration; stay on the basketball court and out of the political arena!

The fact is, Imus was not attacking the institution of sport, basketball, college basketball, or even women’s college basketball. The reason he lost his job was because what he said was construed as racist, not sexist or “sportist”! It was all about the word, “nappy” and it only became a real issue when opportunist-extraordinaire, Al Sharpton, pulled out the race card.

Imus was wrong to use the word, the station was wrong to fire him and nike was wrong to take a position on something that they don’t seem to fully understand. this hurts nike more than it helps it.

]]> by: Tim Kennedy http://www.thirdwayblog.com/nike/nike-finds-its-edge-with-anti-imus-ad.html#comment-38720 Wed, 16 May 2007 00:55:50 +0000 http://www.thirdwayblog.com/nike/nike-finds-its-edge-with-anti-imus-ad.html#comment-38720 Wow, I didn't catch that one when it came out. I'm surprised they didn't put it in magazines instead. Good work! Wow, I didn’t catch that one when it came out. I’m surprised they didn’t put it in magazines instead. Good work!

]]> by: Jim Tobin http://www.thirdwayblog.com/nike/nike-finds-its-edge-with-anti-imus-ad.html#comment-37720 Mon, 07 May 2007 01:00:27 +0000 http://www.thirdwayblog.com/nike/nike-finds-its-edge-with-anti-imus-ad.html#comment-37720 It's good that Nike took a stand in a print ad. That's incredibly rare at this point. When did they do it? Before or after he was fired? Before would be really impressive. Of course, they took the side of sports teams (their core) versus aging radio shock jock (not their core), so it wasn't like coming out against Barry Bonds or anything... It’s good that Nike took a stand in a print ad. That’s incredibly rare at this point. When did they do it? Before or after he was fired? Before would be really impressive.

Of course, they took the side of sports teams (their core) versus aging radio shock jock (not their core), so it wasn’t like coming out against Barry Bonds or anything…

]]> by: Image Marketing Consultants, LLC http://www.thirdwayblog.com/nike/nike-finds-its-edge-with-anti-imus-ad.html#comment-37151 Mon, 30 Apr 2007 20:58:45 +0000 http://www.thirdwayblog.com/nike/nike-finds-its-edge-with-anti-imus-ad.html#comment-37151 Great blogging, good info about the Nike campaign, keep up the good work. Great blogging, good info about the Nike campaign, keep up the good work.

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