Comments on: Nissan Versa: DTC Advertising Spawns a Tribute Genre http://www.thirdwayblog.com/nissan/nissan-versa-dtc-advertising-spawns-a-tribute-genre.html Just another WordPress site Sat, 18 Jun 2011 17:36:17 +0000 hourly 1 http://wordpress.org/?v=3.1.3 By: david http://www.thirdwayblog.com/nissan/nissan-versa-dtc-advertising-spawns-a-tribute-genre.html#comment-901 david Thu, 12 Oct 2006 08:29:14 +0000 http://www.thirdwayblog.com/?p=295#comment-901 Yes, I saw that one as well. A very obvious product placement, but the plot integration was good and they probably picked the right character to scream the name of the car five times. Good catch! Yes, I saw that one as well. A very obvious product placement, but the plot integration was good and they probably picked the right character to scream the name of the car five times. Good catch!

]]> By: N http://www.thirdwayblog.com/nissan/nissan-versa-dtc-advertising-spawns-a-tribute-genre.html#comment-900 N Thu, 12 Oct 2006 07:49:14 +0000 http://www.thirdwayblog.com/?p=295#comment-900 Nissan's product placement in this week's episode of "Heroes" should also be noted. One of the central characters rushes into a rental car agency and insists on a "NISSAN VERSA!" He shouted the car name over 5 times. "Nissan Versa! Nissan Versa!!" Then, the show cut to commercial break and of course one of the spots was the ad you reviewed! Nissan's product placement in this week's episode of "Heroes" should also be noted. One of the central characters rushes into a rental car agency and insists on a "NISSAN VERSA!" He shouted the car name over 5 times. "Nissan Versa! Nissan Versa!!" Then, the show cut to commercial break and of course one of the spots was the ad you reviewed!

]]> By: david http://www.thirdwayblog.com/nissan/nissan-versa-dtc-advertising-spawns-a-tribute-genre.html#comment-899 david Tue, 03 Oct 2006 09:32:37 +0000 http://www.thirdwayblog.com/?p=295#comment-899 Thanks for the comment and also for the link to the spot. Autoclaustrophobia.com is a priceless URL. Nice job, Nissan! Thanks for the comment and also for the link to the spot. Autoclaustrophobia.com is a priceless URL. Nice job, Nissan!

]]> By: adverlicious http://www.thirdwayblog.com/nissan/nissan-versa-dtc-advertising-spawns-a-tribute-genre.html#comment-898 adverlicious Mon, 02 Oct 2006 15:42:35 +0000 http://www.thirdwayblog.com/?p=295#comment-898 Nissan's advertising efforts for the Versa are superb and deserving of your praise. In a category rife with me-too executions, the notion of a pharma parody is innovative and fun. They executed the idea well and have made a spot that's more than just a stale cliche. The second iteration of the television spot you profiled above and the campaign's supporting online ads are archived here: <a href="http://adverlicio.us/industry/nissan_versa" rel="nofollow">http://adverlicio.us/industry/nissan_versa</a> and <a href="http://adverlicio.us/industry/nissan_versa?page=1" rel="nofollow">http://adverlicio.us/industry/nissan_versa?page=1</a> As a footnote, Nissan should get special recognition for their attention to detail in executing this campaign. You called out the pharma-like logo design and the hilarious field of flowers, but Nissan even went so far as to register the URL "autoclaustrophobia.com" and buy it as a Google keyword. Smart, very smart :-) Nissan's advertising efforts for the Versa are superb and deserving of your praise. In a category rife with me-too executions, the notion of a pharma parody is innovative and fun. They executed the idea well and have made a spot that's more than just a stale cliche.

The second iteration of the television spot you profiled above and the campaign's supporting online ads are archived here:
http://adverlicio.us/industry/nissan_versa

and
http://adverlicio.us/industry/nissan_versa?page=1

As a footnote, Nissan should get special recognition for their attention to detail in executing this campaign. You called out the pharma-like logo design and the hilarious field of flowers, but Nissan even went so far as to register the URL "autoclaustrophobia.com" and buy it as a Google keyword.

Smart, very smart :-)

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