http://www.thirdwayblog.com/post-types/commentary/commentary-fringe-points-the-way-back-to-effective-advertising.html Just another WordPress site Sat, 18 Jun 2011 17:36:17 +0000 hourly 1 http://wordpress.org/?v=3.1.3 http://www.thirdwayblog.com/post-types/commentary/commentary-fringe-points-the-way-back-to-effective-advertising.html#comment-1370 ThirdWay Advertising Blog » Blog Archive » COMMENTARY: Hulu’s Got Game Thu, 30 Apr 2009 22:20:22 +0000 http://www.thirdwayblog.com/post-types/commentary/commentary-fringe-points-the-way-back-to-effective-advertising.html#comment-1370 [...] Hulu is a great success, but the point here is that part of their magic formula is simple: they aren’t greedy.  If television networks hadn’t progressively crammed more and more commercials down viewer’s throats, we’d probably still be watching there, too.  Ask FRINGE … SHARETHIS.addEntry({ title: "COMMENTARY: Hulu's Got Game", url: "http://www.thirdwayblog.com/post-types/commentary/commentary-hulus-got-game.html" }); [...] [...] Hulu is a great success, but the point here is that part of their magic formula is simple: they aren’t greedy.  If television networks hadn’t progressively crammed more and more commercials down viewer’s throats, we’d probably still be watching there, too.  Ask FRINGE … SHARETHIS.addEntry({ title: “COMMENTARY: Hulu’s Got Game”, url: “http://www.thirdwayblog.com/post-types/commentary/commentary-hulus-got-game.html” }); [...]

]]> http://www.thirdwayblog.com/post-types/commentary/commentary-fringe-points-the-way-back-to-effective-advertising.html#comment-1369 Eilene Weiss Fri, 27 Mar 2009 17:12:24 +0000 http://www.thirdwayblog.com/post-types/commentary/commentary-fringe-points-the-way-back-to-effective-advertising.html#comment-1369 David, As a veteran copywriter from DDB and Satchi I'm thrilled to find this blog. Especially this Microsoft Blog. I have been wanting to vent about the Microsoft spots for forever in an intelligent forum. Even someone who is a big fan of Seinfeld and Gates, as I am, was lost, just as the "message" was. I know they thought this idea was layed back and hip, but it actually was all over the place, just as the newer unfocosed "surfing tsunami" campaign is. Now I see the introduction of a young woman (and probably not young enough) searching for an affordable computer (under $1000) at an Apple Store. Are they kidding? Even in a financial downturn, that doesn't stop Apple people from buying Apple or aspiring to buy Apple. Just bringing up the subject shows the creators of this advertising are totally missing the emotional attachment, no fervor, people have for Apple. Save us from this weak, undirected, unemotionally moving, uninspiring and uninformed advertising. It doesn't "click on any level. This makes me as mad as when the best tag line ever was removed from BMW. The ultimate driving machine. Thank God they eventually realized the terrible mistake and put it back. When is Microsoft going to get it? I know there are some problems with Vista, etc. but heck this is Microsoft. Instead of acting like the guy in the Apple commercials, they have to start acting like the biggest, most successful, most ubiquitous, most powerful software in the world. Why don't they ask me to do the advertising? I'd give them the image they have earned and deserve. Hint, hint, what kind of software do Macs usually use? Isn't that Microsoft Office the Apple Store sells me every time I get a new Mac? David,
As a veteran copywriter from DDB and Satchi I'm thrilled to find this blog. Especially this Microsoft Blog. I have been wanting to vent about the Microsoft spots for forever in an intelligent forum. Even someone who is a big fan of Seinfeld and Gates, as I am, was lost, just as the "message" was. I know they thought this idea was layed back and hip, but it actually was all over the place, just as the newer unfocosed "surfing tsunami" campaign is. Now I see the introduction of a young woman (and probably not young enough) searching for an affordable computer (under $1000) at an Apple Store. Are they kidding? Even in a financial downturn, that doesn't stop Apple people from buying Apple or aspiring to buy Apple. Just bringing up the subject shows the creators of this advertising are totally missing the emotional attachment, no fervor, people have for Apple. Save us from this weak, undirected, unemotionally moving, uninspiring and uninformed advertising. It doesn't "click on any level. This makes me as mad as when the best tag line ever was removed from BMW. The ultimate driving machine. Thank God they eventually realized the terrible mistake and put it back. When is Microsoft going to get it? I know there are some problems with Vista, etc. but heck this is Microsoft. Instead of acting like the guy in the Apple commercials, they have to start acting like the biggest, most successful, most ubiquitous, most powerful software in the world. Why don't they ask me to do the advertising? I'd give them the image they have earned and deserve. Hint, hint, what kind of software do Macs usually use? Isn't that Microsoft Office the Apple Store sells me every time I get a new Mac?

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