Comments on: COMMENTARY: Gillette Fusion Performs as Predicted http://www.thirdwayblog.com/post-types/commentary/commentary-gillette-fusion-performs-as-predicted.html Straight Talk on Advertising from the Client Side Wed, 10 Mar 2010 09:46:55 +0000 http://wordpress.org/?v=2.0.4 by: Tom Cooney http://www.thirdwayblog.com/post-types/commentary/commentary-gillette-fusion-performs-as-predicted.html#comment-184586 Sun, 24 Jan 2010 16:06:37 +0000 http://www.thirdwayblog.com/post-types/commentary/commentary-gillette-fusion-performs-as-predicted.html#comment-184586 I have been using the Fusion blades for years now and have been pretty happy with them. I just opened a new pack of blades that I bought two weeks ago at K-Mart and what a shock. The smooth clean cutting has been replaced by a blade that is dragging and feels worse than than the blades I just took off. I even tried a different blade set in the pack same terible feeling and shave. I went back toa n older set I had in my travel kit and was nice and comfortable. My guess is that the new ownership has moved or changed production and given up on quality control. I was really disapointed and am using some shick razors now. Good luck! I have been using the Fusion blades for years now and have been pretty happy with them. I just opened a new pack of blades that I bought two weeks ago at K-Mart and what a shock. The smooth clean cutting has been replaced by a blade that is dragging and feels worse than than the blades I just took off. I even tried a different blade set in the pack same terible feeling and shave. I went back toa n older set I had in my travel kit and was nice and comfortable. My guess is that the new ownership has moved or changed production and given up on quality control. I was really disapointed and am using some shick razors now. Good luck!

]]> by: Ankur http://www.thirdwayblog.com/post-types/commentary/commentary-gillette-fusion-performs-as-predicted.html#comment-126911 Sun, 30 Nov 2008 10:46:09 +0000 http://www.thirdwayblog.com/post-types/commentary/commentary-gillette-fusion-performs-as-predicted.html#comment-126911 I was always under the impression that twin blade razor is better than single bade one and triple bade razor would be something out of the world. Gillette's advertising make me believe so! Good job Gillette - you guys have been able to fool the world. I don't intend to imply here that Gillette makes bad razors - in fact they make good products! All I want to preach here is that all that the Gillette marketing says isn't correct. Recollect a bit of elementary physics of "friction" and "interaction of surfaces", simply put if the area of intersection between two surfaces is increased, friction increases. This is the reason why wider tyres are safer as they offer better grip on the road. Now extending this simple physics to razors, assuming that we use the same quality of single blade in twin blade and triple blade razor, the total friction is increased between razor and face for triple blade razor. Hence, keeping other elements in shaving as constant ( shaving foam/gel/cream), a twin blade razor would be smoother than triple blade. And a single blade razor would be smoother than twin blade !! Well, many people might argue otherwise with my reasoning. But for most people (Chinese, European) the facial hair growth is not dense and hard . For such people, it is difficult to tell which razor gives smooth shave. So, they gladly believe what is shown on the Gillette commercials. Interestingly, a consumer product business like Gillette is driven more by marketing ( nothing wrong in that, they are the people who create super brands! ). However, marketing people seem to have a blind spot for engineering or I would better say basic science. [This reminds me of an ad that says, ....their product is "light years" ahead of competition....I am sure the marketing guy implies product is very futuristic...but he didn't know "light years" is unit of distance and not time!!. How ridiculous it would sound..their product is 9.4605284 × 10^12 kilometers ahead of competition :)] . I have noticed that Gillette also has a 5 blade razor. And apparently , this is how Gillette marketing responded to Schiks's 4 blade razor system. Crazy!! When the triple blade system feels like a lawn mover on my hard and dense facial hair, what havoc 5 blade razor would do! I was always under the impression that twin blade razor is better than single bade one and
triple bade razor would be something out of the world. Gillette’s advertising make me believe so! Good job Gillette - you guys have been able to fool the world.
I don’t intend to imply here that Gillette makes bad razors - in fact they make good products! All I want to preach here is that all that the Gillette marketing says isn’t correct.
Recollect a bit of elementary physics of “friction” and “interaction of surfaces”, simply put if the area of intersection between two surfaces is increased, friction increases. This is the
reason why wider tyres are safer as they offer better grip on the road. Now extending this simple physics to razors, assuming that we use the same quality of single blade in twin
blade and triple blade razor, the total friction is increased between razor and face for triple blade razor. Hence, keeping other elements in shaving as constant ( shaving foam/gel/cream),
a twin blade razor would be smoother than triple blade. And a single blade razor would be smoother than twin blade !!
Well, many people might argue otherwise with my reasoning. But for most people (Chinese, European) the facial hair growth is not dense and hard . For such people, it is difficult to
tell which razor gives smooth shave. So, they gladly believe what is shown on the Gillette commercials.
Interestingly, a consumer product business like Gillette is driven more by marketing ( nothing wrong in that, they are the people who create super brands! ). However, marketing people
seem to have a blind spot for engineering or I would better say basic science. [This reminds me of an ad that says, ….their product is “light years” ahead of competition….I am sure the marketing guy implies product is very futuristic…but he didn’t know “light years” is unit of distance and not time!!. How ridiculous it would sound..their product is 9.4605284 × 10^12 kilometers ahead of competition :) ] . I have noticed that Gillette also has a 5 blade razor. And apparently , this is how Gillette marketing responded to Schiks’s 4 blade razor system. Crazy!! When the
triple blade system feels like a lawn mover on my hard and dense facial hair, what havoc 5 blade razor would do!

]]> by: Joel http://www.thirdwayblog.com/post-types/commentary/commentary-gillette-fusion-performs-as-predicted.html#comment-125003 Sat, 15 Nov 2008 03:19:19 +0000 http://www.thirdwayblog.com/post-types/commentary/commentary-gillette-fusion-performs-as-predicted.html#comment-125003 I tried a fusion ( a free sample, fortunately). Worst razor ever - it literally removed nothing from a 3 day beard. Never had that problem with any other blade. I hope they lose a fortune, foisting this crap on the public. I tried a fusion ( a free sample, fortunately). Worst razor ever - it literally removed nothing from a 3 day beard. Never had that problem with any other blade. I hope they lose a fortune, foisting this crap on the public.

]]> by: CTW http://www.thirdwayblog.com/post-types/commentary/commentary-gillette-fusion-performs-as-predicted.html#comment-114169 Tue, 12 Aug 2008 02:16:01 +0000 http://www.thirdwayblog.com/post-types/commentary/commentary-gillette-fusion-performs-as-predicted.html#comment-114169 Gillete is just screwing over men who absolutely need to shave everyday. Why do I say this? Gee...lets see, they created the Fusion razor and added a few more blades and an extra trimmer...and the result? A HORRIBLE SHAVE!!! That's right the fusion sucks, I only use the Mach3...and it is still expensive. just recently Gillete switched the packaging from 4-packs to 5-packs and jacked up the price. The difference in the price was definetely not proportional to the "value" of that one blade. Gillete spends probably 50 cents on a 5 pack and $2 on marketing, and sells the product for $11. This is pathetic...and it definetely is a monopoly because Schick does not pose any competition to the far more advertised Gillette products. Gillete is just screwing over men who absolutely need to shave everyday. Why do I say this? Gee…lets see, they created the Fusion razor and added a few more blades and an extra trimmer…and the result? A HORRIBLE SHAVE!!!

That’s right the fusion sucks, I only use the Mach3…and it is still expensive. just recently Gillete switched the packaging from 4-packs to 5-packs and jacked up the price. The difference in the price was definetely not proportional to the “value” of that one blade. Gillete spends probably 50 cents on a 5 pack and $2 on marketing, and sells the product for $11. This is pathetic…and it definetely is a monopoly because Schick does not pose any competition to the far more advertised Gillette products.

]]> by: Un blog sobre cómo llamar a las cosas | Impresiones, el Blog de Javier Velilla http://www.thirdwayblog.com/post-types/commentary/commentary-gillette-fusion-performs-as-predicted.html#comment-92877 Thu, 06 Mar 2008 15:12:13 +0000 http://www.thirdwayblog.com/post-types/commentary/commentary-gillette-fusion-performs-as-predicted.html#comment-92877 [...] 2. La palabra de moda: Fusion (o justamente lo contrario). Aseguran que hasta 63 marcas estadounidenses emplean la palabra ‘Fusion’, desde Flavia Fusion, Maxtor Fusion, Ford Fusion, Gillette Fusion (un interesante análisis aquí)… Este concepto de ‘dosenuno’ es ya un lugar común. Name Development critica el uso de este término: “in many cases, I don’t think Fusion communicates the benefit to the consumer, nor does the name reflect a unique and ownable brand strategy”. [...] […] 2. La palabra de moda: Fusion (o justamente lo contrario). Aseguran que hasta 63 marcas estadounidenses emplean la palabra ‘Fusion’, desde Flavia Fusion, Maxtor Fusion, Ford Fusion, Gillette Fusion (un interesante análisis aquí)… Este concepto de ‘dosenuno’ es ya un lugar común. Name Development critica el uso de este término: “in many cases, I don’t think Fusion communicates the benefit to the consumer, nor does the name reflect a unique and ownable brand strategy”. […]

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