Comments on: COMMENTARY: Gillette Fusion Performs as Predicted http://www.thirdwayblog.com/post-types/commentary/commentary-gillette-fusion-performs-as-predicted.html Straight Talk on Advertising from the Client Side Thu, 28 Aug 2008 04:58:51 +0000 http://wordpress.org/?v=2.0.4 by: CTW http://www.thirdwayblog.com/post-types/commentary/commentary-gillette-fusion-performs-as-predicted.html#comment-114169 Tue, 12 Aug 2008 02:16:01 +0000 http://www.thirdwayblog.com/post-types/commentary/commentary-gillette-fusion-performs-as-predicted.html#comment-114169 Gillete is just screwing over men who absolutely need to shave everyday. Why do I say this? Gee...lets see, they created the Fusion razor and added a few more blades and an extra trimmer...and the result? A HORRIBLE SHAVE!!! That's right the fusion sucks, I only use the Mach3...and it is still expensive. just recently Gillete switched the packaging from 4-packs to 5-packs and jacked up the price. The difference in the price was definetely not proportional to the "value" of that one blade. Gillete spends probably 50 cents on a 5 pack and $2 on marketing, and sells the product for $11. This is pathetic...and it definetely is a monopoly because Schick does not pose any competition to the far more advertised Gillette products. Gillete is just screwing over men who absolutely need to shave everyday. Why do I say this? Gee…lets see, they created the Fusion razor and added a few more blades and an extra trimmer…and the result? A HORRIBLE SHAVE!!!

That’s right the fusion sucks, I only use the Mach3…and it is still expensive. just recently Gillete switched the packaging from 4-packs to 5-packs and jacked up the price. The difference in the price was definetely not proportional to the “value” of that one blade. Gillete spends probably 50 cents on a 5 pack and $2 on marketing, and sells the product for $11. This is pathetic…and it definetely is a monopoly because Schick does not pose any competition to the far more advertised Gillette products.

]]> by: Un blog sobre cómo llamar a las cosas | Impresiones, el Blog de Javier Velilla http://www.thirdwayblog.com/post-types/commentary/commentary-gillette-fusion-performs-as-predicted.html#comment-92877 Thu, 06 Mar 2008 15:12:13 +0000 http://www.thirdwayblog.com/post-types/commentary/commentary-gillette-fusion-performs-as-predicted.html#comment-92877 [...] 2. La palabra de moda: Fusion (o justamente lo contrario). Aseguran que hasta 63 marcas estadounidenses emplean la palabra ‘Fusion’, desde Flavia Fusion, Maxtor Fusion, Ford Fusion, Gillette Fusion (un interesante análisis aquí)… Este concepto de ‘dosenuno’ es ya un lugar común. Name Development critica el uso de este término: “in many cases, I don’t think Fusion communicates the benefit to the consumer, nor does the name reflect a unique and ownable brand strategy”. [...] […] 2. La palabra de moda: Fusion (o justamente lo contrario). Aseguran que hasta 63 marcas estadounidenses emplean la palabra ‘Fusion’, desde Flavia Fusion, Maxtor Fusion, Ford Fusion, Gillette Fusion (un interesante análisis aquí)… Este concepto de ‘dosenuno’ es ya un lugar común. Name Development critica el uso de este término: “in many cases, I don’t think Fusion communicates the benefit to the consumer, nor does the name reflect a unique and ownable brand strategy”. […]

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