Comments on: COMMENTARY: Kmart shows the danger of the middle line http://www.thirdwayblog.com/post-types/commentary/commentary-kmart-shows-the-danger-of-the-middle-line.html Straight Talk on Advertising from the Client Side Tue, 06 Jan 2009 08:46:42 +0000 http://wordpress.org/?v=2.0.4 by: Donna Shugart http://www.thirdwayblog.com/post-types/commentary/commentary-kmart-shows-the-danger-of-the-middle-line.html#comment-107591 Wed, 11 Jun 2008 16:38:06 +0000 http://www.thirdwayblog.com/post-types/commentary/commentary-kmart-shows-the-danger-of-the-middle-line.html#comment-107591 I use to love KMart but they have just about closed them all close to me .I live in Georgia and the closest KMart to me is 55miles away from me.I wish there was one closer I use to love KMart but they have just about closed them all close to me .I live in Georgia and the closest KMart to me is 55miles away from me.I wish there was one closer

]]> by: E. Williams http://www.thirdwayblog.com/post-types/commentary/commentary-kmart-shows-the-danger-of-the-middle-line.html#comment-72718 Tue, 06 Nov 2007 13:51:39 +0000 http://www.thirdwayblog.com/post-types/commentary/commentary-kmart-shows-the-danger-of-the-middle-line.html#comment-72718 The analysis is correct and I am an example. Since reading this article, I have stopped shopping at K-Mart and go to Target instead. The analysis is correct and I am an example. Since reading this article, I have stopped shopping at K-Mart and go to Target instead.

]]> by: david http://www.thirdwayblog.com/post-types/commentary/commentary-kmart-shows-the-danger-of-the-middle-line.html#comment-65727 Mon, 24 Sep 2007 16:51:47 +0000 http://www.thirdwayblog.com/post-types/commentary/commentary-kmart-shows-the-danger-of-the-middle-line.html#comment-65727 Toad, Yes, it is amazing. It shows the huge danger in only paying attention to what you can easily measure. Kmart does not seem to understand some of the key elements that go into making loyal customers - and particularly how well disaffected customers communicate to one another. David Toad,

Yes, it is amazing. It shows the huge danger in only paying attention to what you can easily measure. Kmart does not seem to understand some of the key elements that go into making loyal customers - and particularly how well disaffected customers communicate to one another.

David

]]> by: Tangerine Toad http://www.thirdwayblog.com/post-types/commentary/commentary-kmart-shows-the-danger-of-the-middle-line.html#comment-65154 Sat, 22 Sep 2007 03:13:01 +0000 http://www.thirdwayblog.com/post-types/commentary/commentary-kmart-shows-the-danger-of-the-middle-line.html#comment-65154 Hey David. Interesting post-- I had the same take on the story as you did and have a similar (though not as detailed) post on my blog, The Toad Stool. The bottom line is Kmart is sending out a clear message that the customer comes last and that they intend to treat their customers like criminals. Because there's no reason the cashier couldn't have merely pointed out that the shoes were in the wrong box saving Kmart and Landro the hassle and embarassment. The fact that, as you point out, corporate Kmart and their PR team did not apologize once Landro approached them and told them her story, but rather continued to make her feel like a criminal is nothing short of mind-boggling. Toad Hey David.
Interesting post– I had the same take on the story as you did and have a similar (though not as detailed) post on my blog, The Toad Stool.

The bottom line is Kmart is sending out a clear message that the customer comes last and that they intend to treat their customers like criminals. Because there’s no reason the cashier couldn’t have merely pointed out that the shoes were in the wrong box saving Kmart and Landro the hassle and embarassment.

The fact that, as you point out, corporate Kmart and their PR team did not apologize once Landro approached them and told them her story, but rather continued to make her feel like a criminal is nothing short of mind-boggling.

Toad

]]> by: sonya http://www.thirdwayblog.com/post-types/commentary/commentary-kmart-shows-the-danger-of-the-middle-line.html#comment-64919 Fri, 21 Sep 2007 01:11:46 +0000 http://www.thirdwayblog.com/post-types/commentary/commentary-kmart-shows-the-danger-of-the-middle-line.html#comment-64919 I find it interesting that Ms. Landro bough over $80o dollars of merchandise and yet someone thought she was trying to save a few bucks on just 1 item, flipflops. Whoever that is should probably get it together. I find it interesting that Ms. Landro bough over $80o dollars of merchandise and yet someone thought she was trying to save a few bucks on just 1 item, flipflops. Whoever that is should probably get it together.

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