Comments on: COMMENTARY: Lessons from the Tropicana Orange Juice Packaging Fiasco http://www.thirdwayblog.com/pepsi-cola/commentary-lessons-from-the-tropicana-orange-juice-packaging-fiasco.html Just another WordPress site Sat, 18 Jun 2011 17:36:17 +0000 hourly 1 http://wordpress.org/?v=3.1.3 By: Laura Myob http://www.thirdwayblog.com/pepsi-cola/commentary-lessons-from-the-tropicana-orange-juice-packaging-fiasco.html#comment-1451 Laura Myob Tue, 15 Jun 2010 00:40:10 +0000 http://www.thirdwayblog.com/post-types/news/commentary-lessons-from-the-tropicana-orange-juice-packaging-fiasco.html#comment-1451 Who thinks about juice packaging this much? Seriously, if you care about the information so much, you'll read the packet. If you don't care about the product information, you'll buy the cheapest one. As long as the packaging is nice and clean and relatively neutral, it will be fine. Just a consumer's perspective. Good blog though, please keep writing! Who thinks about juice packaging this much?

Seriously, if you care about the information so much, you'll read the packet. If you don't care about the product information, you'll buy the cheapest one. As long as the packaging is nice and clean and relatively neutral, it will be fine.

Just a consumer's perspective.

Good blog though, please keep writing!

]]> By: Apple Juice Recipes http://www.thirdwayblog.com/pepsi-cola/commentary-lessons-from-the-tropicana-orange-juice-packaging-fiasco.html#comment-1450 Apple Juice Recipes Thu, 10 Dec 2009 11:30:02 +0000 http://www.thirdwayblog.com/post-types/news/commentary-lessons-from-the-tropicana-orange-juice-packaging-fiasco.html#comment-1450 It seems strange to me that they’d choose to redesign their packaging, actions like that are usually carried out during a crisis, maybe a downward slope in sales for the past 3 quarters of the year, otherwise I can’t see any real legitimate reason for doing such a thing, in this day and age with genetically modified food taking precedence over natural food, maybe they should focus on their ingredients, which I feel they’ve done a great job on, up till now. It seems strange to me that they’d choose to redesign their packaging, actions like that are usually carried out during a crisis, maybe a downward slope in sales for the past 3 quarters of the year, otherwise I can’t see any real legitimate reason for doing such a thing, in this day and age with genetically modified food taking precedence over natural food, maybe they should focus on their ingredients, which I feel they’ve done a great job on, up till now.

]]> By: Stefanie Hartman http://www.thirdwayblog.com/pepsi-cola/commentary-lessons-from-the-tropicana-orange-juice-packaging-fiasco.html#comment-1449 Stefanie Hartman Tue, 14 Apr 2009 17:38:43 +0000 http://www.thirdwayblog.com/post-types/news/commentary-lessons-from-the-tropicana-orange-juice-packaging-fiasco.html#comment-1449 Great tips. What a mistake. Hideous design, makes it look like a cheap overseas ripoff instead of a strong recognizable brand that it already is. Great tips. What a mistake. Hideous design, makes it look like a cheap overseas ripoff instead of a strong recognizable brand that it already is.

]]> By: margo epstein http://www.thirdwayblog.com/pepsi-cola/commentary-lessons-from-the-tropicana-orange-juice-packaging-fiasco.html#comment-1448 margo epstein Thu, 12 Mar 2009 08:55:41 +0000 http://www.thirdwayblog.com/post-types/news/commentary-lessons-from-the-tropicana-orange-juice-packaging-fiasco.html#comment-1448 as a seasoned marketer, i think that the new packaging is brilliant....assuming the intent is to "generisize" the brand during a recession. The packaging makes this product look more affordable, which will increase volume significantly in a down financial market. the new packaging is also quite forgettable, so when the economy turns around they can sneakily deplete it from the shelf, return to the old, heavily branded package, and increase unit price. Brilliant, Arnell Group ! as a seasoned marketer, i think that the new packaging is brilliant….assuming the intent is to "generisize" the brand during a recession. The packaging makes this product look more affordable, which will increase volume significantly in a down financial market. the new packaging is also quite forgettable, so when the economy turns around they can sneakily deplete it from the shelf, return to the old, heavily branded package, and increase unit price. Brilliant, Arnell Group !

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