http://www.thirdwayblog.com/post-types/commentary/commentary-lessons-from-the-tropicana-orange-juice-packaging-fiasco.html Straight Talk on Advertising from the Client Side Thu, 11 Mar 2010 05:03:05 +0000 http://wordpress.org/?v=2.0.4 http://www.thirdwayblog.com/post-types/commentary/commentary-lessons-from-the-tropicana-orange-juice-packaging-fiasco.html#comment-177255 Thu, 10 Dec 2009 17:30:02 +0000 http://www.thirdwayblog.com/post-types/commentary/commentary-lessons-from-the-tropicana-orange-juice-packaging-fiasco.html#comment-177255 It seems strange to me that they’d choose to redesign their packaging, actions like that are usually carried out during a crisis, maybe a downward slope in sales for the past 3 quarters of the year, otherwise I can’t see any real legitimate reason for doing such a thing, in this day and age with genetically modified food taking precedence over natural food, maybe they should focus on their ingredients, which I feel they’ve done a great job on, up till now. It seems strange to me that they’d choose to redesign their packaging, actions like that are usually carried out during a crisis, maybe a downward slope in sales for the past 3 quarters of the year, otherwise I can’t see any real legitimate reason for doing such a thing, in this day and age with genetically modified food taking precedence over natural food, maybe they should focus on their ingredients, which I feel they’ve done a great job on, up till now.

]]> http://www.thirdwayblog.com/post-types/commentary/commentary-lessons-from-the-tropicana-orange-juice-packaging-fiasco.html#comment-147796 Tue, 14 Apr 2009 23:38:43 +0000 http://www.thirdwayblog.com/post-types/commentary/commentary-lessons-from-the-tropicana-orange-juice-packaging-fiasco.html#comment-147796 Great tips. What a mistake. Hideous design, makes it look like a cheap overseas ripoff instead of a strong recognizable brand that it already is. Great tips. What a mistake. Hideous design, makes it look like a cheap overseas ripoff instead of a strong recognizable brand that it already is.

]]> http://www.thirdwayblog.com/post-types/commentary/commentary-lessons-from-the-tropicana-orange-juice-packaging-fiasco.html#comment-141689 Thu, 12 Mar 2009 14:55:41 +0000 http://www.thirdwayblog.com/post-types/commentary/commentary-lessons-from-the-tropicana-orange-juice-packaging-fiasco.html#comment-141689 as a seasoned marketer, i think that the new packaging is brilliant....assuming the intent is to "generisize" the brand during a recession. The packaging makes this product look more affordable, which will increase volume significantly in a down financial market. the new packaging is also quite forgettable, so when the economy turns around they can sneakily deplete it from the shelf, return to the old, heavily branded package, and increase unit price. Brilliant, Arnell Group ! as a seasoned marketer, i think that the new packaging is brilliant….assuming the intent is to “generisize” the brand during a recession. The packaging makes this product look more affordable, which will increase volume significantly in a down financial market. the new packaging is also quite forgettable, so when the economy turns around they can sneakily deplete it from the shelf, return to the old, heavily branded package, and increase unit price. Brilliant, Arnell Group !

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