Comments on: COMMENTARY: Movielink - Less than Meets the Eye http://www.thirdwayblog.com/post-types/commentary/commentary-movielink-less-than-meets-the-eye.html Straight Talk on Advertising from the Client Side Fri, 21 Nov 2008 08:42:58 +0000 http://wordpress.org/?v=2.0.4 by: ThirdWay Advertising Blog » Blog Archive » COMMENTARY: Time Warner Steps Up http://www.thirdwayblog.com/post-types/commentary/commentary-movielink-less-than-meets-the-eye.html#comment-244 Tue, 09 May 2006 21:45:08 +0000 http://www.thirdwayblog.com/post-types/commentary/commentary-movielink-less-than-meets-the-eye.html#comment-244 [...] But the announcement is much more important because of the unmistakeable signs it provides that at least someone in the motion picture industry is waking up to reality. This advertising blog has been very critical of the industry for inadequately addressing the challenges and opportunities of the Internet and the implications of piracy. We have previously suggested that distributing movies more widely in more formats earlier and for a lower price might actually expand the size of the industry rather than shrinking it. We bemoaned the possibility that Hollywood was going the way of the music industry and copyright-protecting itself into irrelevance. [...] […] But the announcement is much more important because of the unmistakeable signs it provides that at least someone in the motion picture industry is waking up to reality. This advertising blog has been very critical of the industry for inadequately addressing the challenges and opportunities of the Internet and the implications of piracy. We have previously suggested that distributing movies more widely in more formats earlier and for a lower price might actually expand the size of the industry rather than shrinking it. We bemoaned the possibility that Hollywood was going the way of the music industry and copyright-protecting itself into irrelevance. […]

]]> by: david http://www.thirdwayblog.com/post-types/commentary/commentary-movielink-less-than-meets-the-eye.html#comment-87 Tue, 18 Apr 2006 18:06:44 +0000 http://www.thirdwayblog.com/post-types/commentary/commentary-movielink-less-than-meets-the-eye.html#comment-87 Ravinn, These are excellent questions but unfortunately I do not have any data for you. Movielink has obviously gotten excellent PR from the announcement of simultaneous DVD/Movielink release for studio films. I would assume that the majority of their media plan would be Internet, although it is difficult to say. That would offer them the best chance for good ROI analysis if their agency is so inclined. But I am guessing. We can see if anyone else weighs in on this. David Ravinn,

These are excellent questions but unfortunately I do not have any data for you. Movielink has obviously gotten excellent PR from the announcement of simultaneous DVD/Movielink release for studio films. I would assume that the majority of their media plan would be Internet, although it is difficult to say. That would offer them the best chance for good ROI analysis if their agency is so inclined. But I am guessing. We can see if anyone else weighs in on this.

David

]]> by: Ravinn West http://www.thirdwayblog.com/post-types/commentary/commentary-movielink-less-than-meets-the-eye.html#comment-78 Tue, 18 Apr 2006 05:48:18 +0000 http://www.thirdwayblog.com/post-types/commentary/commentary-movielink-less-than-meets-the-eye.html#comment-78 Message is for David.. Very informative entry on Movielink. Question: Since the Movielink pricing strategy leaves a lot to be desired in order to be attractive to consumers and Movielink has hired Donat/Wald as the AOR (with a strong reputation for ROI) Do you know what the total Ad spend will be for Movielink including 34 major U.S. dailies, TV, Radio, Internet etc? How many customers does Movielink currently have (since they seem reluctant to release this info)? How many customers will it take for Movielink to get a decent ROI on their total ad spend. Movielink is launching with a few hundred titles. They never seem to say how many titles will be available in the next few months. Appreciate any insight you can provide me regarding above questions. Thanks David Ravinn West Message is for David..
Very informative entry on Movielink.
Question: Since the Movielink pricing strategy leaves a lot to be desired in order to be attractive to consumers and Movielink has hired Donat/Wald as the AOR (with a strong reputation for ROI)
Do you know what the total Ad spend will be for Movielink including 34 major U.S. dailies, TV, Radio, Internet etc?
How many customers does Movielink currently have (since they seem reluctant to release this info)?
How many customers will it take for Movielink to get a decent ROI on their total ad spend.
Movielink is launching with a few hundred titles. They never seem to say how many titles will be available in the next few months.
Appreciate any insight you can provide me regarding above questions.
Thanks David
Ravinn West

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