Comments on: COMMENTARY: Wal-Mart finds Marketing Strategy in Operations Department http://www.thirdwayblog.com/wal-mart/commentary-wal-mart-finds-marketing-strategy-in-operations-department.html Just another WordPress site Sat, 18 Jun 2011 17:36:17 +0000 hourly 1 http://wordpress.org/?v=3.1.3 By: Ohio Lenders http://www.thirdwayblog.com/wal-mart/commentary-wal-mart-finds-marketing-strategy-in-operations-department.html#comment-522 Ohio Lenders Sun, 01 Nov 2009 14:47:47 +0000 http://www.thirdwayblog.com/?p=243#comment-522 As I understood Ace cash express is a pertner of Wal Mart in this metter. Is it a lender too? Does it work in Ohio? Guess I will look their site to discover. And Payday Today is another provider of loans. Thank you for another post on Third Way Blog on this theme. As I understood Ace cash express is a pertner of Wal Mart in this metter. Is it a lender too? Does it work in Ohio? Guess I will look their site to discover. And Payday Today is another provider of loans.
Thank you for another post on Third Way Blog on this theme.

]]> By: srp http://www.thirdwayblog.com/wal-mart/commentary-wal-mart-finds-marketing-strategy-in-operations-department.html#comment-521 srp Tue, 01 Jul 2008 09:43:07 +0000 http://www.thirdwayblog.com/?p=243#comment-521 Not only is their advertising below standard, everything about this mart is below standard, from conception all the way up. There were few occasions where I wandered in to give it another chance.....and it never fails, every time is a bad experience. I will never ever ever go through their doors again, regardless of location. Speaking of location, there is a relatively new location on Peachtree Industrial Boulevard in Atlanta (Chamblee)...and speaking of below standard, WOW. I was there only once but observed absolute filth, a bathroom with feces spread from one side to the other, a handicap stall with a paper dispenser that cannot be reached without almost falling to the floor. Customers come with entire family and spread across the isles and allow their children to grab items to play with that get dropped and left on the floor ..who can possible scoot in and scoot out to pick up anything without losing time. It seems that Wal*Mart attracts many undesirables, not only those who are in need of a discount, but where are the discounts? Who needs one in every neighborhood just to see the areas progressively decay? Now I understand Wal*Mart wants to CHANGE IT'S LOGO TO SEND A MORE FRIENDLY MESSAGE, or something like that. Why cannot their executives and substandard advertising nongeniuses just simply understand that most of the population is growing tired of Wal*Mart and its trash. Not only is their advertising below standard, everything about this mart is below standard, from conception all the way up. There were few occasions where I wandered in to give it another chance…..and it never fails, every time is a bad experience. I will never ever ever go through their doors again, regardless of location. Speaking of location, there is a relatively new location on Peachtree Industrial Boulevard in Atlanta (Chamblee)…and speaking of below standard, WOW. I was there only once but observed absolute filth, a bathroom with feces spread from one side to the other, a handicap stall with a paper dispenser that cannot be reached without almost falling to the floor. Customers come with entire family and spread across the isles and allow their children to grab items to play with that get dropped and left on the floor ..who can possible scoot in and scoot out to pick up anything without losing time. It seems that Wal*Mart attracts many undesirables, not only those who are in need of a discount, but where are the discounts? Who needs one in every neighborhood just to see the areas progressively decay? Now I understand Wal*Mart wants to CHANGE IT'S LOGO TO SEND A MORE FRIENDLY MESSAGE, or something like that. Why cannot their executives and substandard advertising nongeniuses just simply understand that most of the population is growing tired of Wal*Mart and its trash.

]]> By: Merv Walker http://www.thirdwayblog.com/wal-mart/commentary-wal-mart-finds-marketing-strategy-in-operations-department.html#comment-520 Merv Walker Mon, 02 Jul 2007 20:36:28 +0000 http://www.thirdwayblog.com/?p=243#comment-520 Tonight, I watched a stupid and very irresponsible ad which advertised WAL-MART. A young driver just learning to drive was instructed by his instructor to pass a vehicle and make a sharp, unsafe turn into a WAL-MART parking lot. The instructor promptly ran into the store. What are you thinking? When young teenagers are learning to drive, they need to learn good driving skills. The purpose of having a driving instructor is to instill in the student the RIGHT way to do something. I'll have to re-think my position before setting foot in a WAL-MART store again. Merv Walker Tonight, I watched a stupid and very irresponsible ad which advertised WAL-MART. A young driver just learning to drive was instructed by his instructor to pass a vehicle and make a sharp, unsafe turn into a WAL-MART parking lot. The instructor promptly ran into the store.

What are you thinking? When young teenagers are learning to drive, they need to learn good driving skills. The purpose of having a driving instructor is to instill in the student the RIGHT way to do something.

I'll have to re-think my position before setting foot in a WAL-MART store again.

Merv Walker

]]> By: ThirdWay Advertising Blog » Blog Archive » COMMENTARY: Wal-Mart’s Brand Karma http://www.thirdwayblog.com/wal-mart/commentary-wal-mart-finds-marketing-strategy-in-operations-department.html#comment-519 ThirdWay Advertising Blog » Blog Archive » COMMENTARY: Wal-Mart’s Brand Karma Tue, 24 Oct 2006 16:39:21 +0000 http://www.thirdwayblog.com/?p=243#comment-519 [...] Which is a shame, because the retail banking license could be a major boon for consumers in the long-run. While community banks could suffer if Wal-Mart tries to create a middle-class megabank, the lower-income Wal-Mart customer is dramatically underbanked. Many of these people do not have checking accounts and pay dramatic fees to cash checks (more on this here). Wal-Mart could and should serve these people better than the predatory lenders who take their money now. [...] [...] Which is a shame, because the retail banking license could be a major boon for consumers in the long-run. While community banks could suffer if Wal-Mart tries to create a middle-class megabank, the lower-income Wal-Mart customer is dramatically underbanked. Many of these people do not have checking accounts and pay dramatic fees to cash checks (more on this here). Wal-Mart could and should serve these people better than the predatory lenders who take their money now. [...]

]]> By: Bruce http://www.thirdwayblog.com/wal-mart/commentary-wal-mart-finds-marketing-strategy-in-operations-department.html#comment-518 Bruce Wed, 04 Oct 2006 09:00:27 +0000 http://www.thirdwayblog.com/?p=243#comment-518 You miss the point. We bankers dislike check cashing businesses as much as anyone else. As you corectly point out, they are not good for low- to moderate income consumers. Wal-Mart may offer a better deal than that at three dollars a transaction, but banks offer more: when you open an account you can cash cecks for free, and here in Massachusetts we have numerous no-monthly-fee and low-fee accounts. We're a better deal than Wal-Mart for low- to moderate-income consumers who want to cash checks. Bruce Spitzer Massachusetts Bankers Association You miss the point. We bankers dislike check cashing businesses as much as anyone else. As you corectly point out, they are not good for low- to moderate income consumers. Wal-Mart may offer a better deal than that at three dollars a transaction, but banks offer more: when you open an account you can cash cecks for free, and here in Massachusetts we have numerous no-monthly-fee and low-fee accounts. We're a better deal than Wal-Mart for low- to moderate-income consumers who want to cash checks.

Bruce Spitzer
Massachusetts Bankers Association

]]> By: david http://www.thirdwayblog.com/wal-mart/commentary-wal-mart-finds-marketing-strategy-in-operations-department.html#comment-517 david Sat, 08 Jul 2006 00:45:07 +0000 http://www.thirdwayblog.com/?p=243#comment-517 Thanks Todd, I agree with you that there is an inherent conflict between these low-income services and the upscale image that Wal-Mart has been aspiring to with the new advertising spread, upscale merchandise and organic food. But remember that Wal-Mart got to be the size it did by making life cheaper for average people. The check cashing and remittance business seems to fit that mission better than some of these other moves. I am sure there are lots of good ways to compete with Target, but copying them doesn't seem like the best idea... Thanks for the comment! Thanks Todd,

I agree with you that there is an inherent conflict between these low-income services and the upscale image that Wal-Mart has been aspiring to with the new advertising spread, upscale merchandise and organic food.

But remember that Wal-Mart got to be the size it did by making life cheaper for average people. The check cashing and remittance business seems to fit that mission better than some of these other moves.

I am sure there are lots of good ways to compete with Target, but copying them doesn't seem like the best idea…

Thanks for the comment!

]]> By: Todd http://www.thirdwayblog.com/wal-mart/commentary-wal-mart-finds-marketing-strategy-in-operations-department.html#comment-516 Todd Fri, 07 Jul 2006 13:16:43 +0000 http://www.thirdwayblog.com/?p=243#comment-516 Interesting. But you didn't address the point you bring up in the beginning about whether it conflicts with the new "glamour direction" that Flemming has supported. How do you hip-ify a petrified low-cost player whilst launching ghetto products (e.g. check cashing)? Shall we call it the Macy Gray ghetto glam strategy? I disagree that going after Target's core is a fool's errand. It gives the brand an opportunity to say something more aspirational than just, "your local place to get stuff on the cheap." Nice blog. Interesting. But you didn't address the point you bring up in the beginning about whether it conflicts with the new "glamour direction" that Flemming has supported. How do you hip-ify a petrified low-cost player whilst launching ghetto products (e.g. check cashing)?

Shall we call it the Macy Gray ghetto glam strategy?

I disagree that going after Target's core is a fool's errand. It gives the brand an opportunity to say something more aspirational than just, "your local place to get stuff on the cheap."

Nice blog.

]]>