Comments on: COMMENTARY: Wal-Mart’s Brand Karma http://www.thirdwayblog.com/post-types/commentary/commentary-wal-marts-brand-karma.html Straight Talk on Advertising from the Client Side Sun, 12 Oct 2008 05:51:58 +0000 http://wordpress.org/?v=2.0.4 by: Christine Duchek http://www.thirdwayblog.com/post-types/commentary/commentary-wal-marts-brand-karma.html#comment-118268 Thu, 18 Sep 2008 04:04:19 +0000 http://www.thirdwayblog.com/post-types/commentary/commentary-wal-marts-brand-karma.html#comment-118268 My sheppard dog loves the brown kibbles and bits dog food. I use to buy Alpo and she would barely eat it. she is 12 years old, i finally tried another brand which she love to eat, and now i can't get it at Walmart. Was there a recall or did they stop getting it in. I live in small town Esterhazy Saskatchewan, driving to Yorkton is an hour away. I would greatly appreciate to know whats going on. My poor dog sash is back to not eating. Thank you..... My sheppard dog loves the brown kibbles and bits dog food. I use to buy Alpo and she would barely eat it. she is 12 years old, i finally tried another brand which she love to eat, and now i can’t get it at Walmart. Was there a recall or did they stop getting it in. I live in small town Esterhazy Saskatchewan, driving to Yorkton is an hour away. I would greatly appreciate to know whats going on. My poor dog sash is back to not eating. Thank you…..

]]> by: Creature 57 » Content with content http://www.thirdwayblog.com/post-types/commentary/commentary-wal-marts-brand-karma.html#comment-41471 Mon, 04 Jun 2007 07:31:20 +0000 http://www.thirdwayblog.com/post-types/commentary/commentary-wal-marts-brand-karma.html#comment-41471 [...] The most recent article on Third Way is a discussion/commentary on the way Wal-Mart’s been managing their brand and their image. It’s a fascinating explanation of why Wal-Mart is so successful and yet so unpopular, and frankly, it’s probably one of the more honest and realistic looks at the megacorporation i’ve seen in a long time–rather than making blanket statements about how Wal-Mart is or isn’t something, Third Way discusses the things that it’s doing that have the potential to be good (low-cost, non-predatory check cashing and low-cost, in-store medical clinics) but why it still is having problems with its image. [...] […] The most recent article on Third Way is a discussion/commentary on the way Wal-Mart’s been managing their brand and their image. It’s a fascinating explanation of why Wal-Mart is so successful and yet so unpopular, and frankly, it’s probably one of the more honest and realistic looks at the megacorporation i’ve seen in a long time–rather than making blanket statements about how Wal-Mart is or isn’t something, Third Way discusses the things that it’s doing that have the potential to be good (low-cost, non-predatory check cashing and low-cost, in-store medical clinics) but why it still is having problems with its image. […]

]]> by: John Turner http://www.thirdwayblog.com/post-types/commentary/commentary-wal-marts-brand-karma.html#comment-38725 Wed, 16 May 2007 01:27:50 +0000 http://www.thirdwayblog.com/post-types/commentary/commentary-wal-marts-brand-karma.html#comment-38725 Wal-Mart baits and switches its customers (that advertised price is for a "burrito warmer" microwave, not one you can reheat a plate in), it shuts out quality suppliers in favor of inferior goods (ever had a blender motor wear out before?) and it employs hourly workers much as a proctologist employs a glove (briefly, dirtily, disposably). What's not to trust? Letting a Wal-Mart into your neighborhood because they promise to process their own sewage or generate wind power is you flunking a pass/fail intelligence test. Read my lips: nobody in a Wal-Mart makes a living wage, the price advantage is a myth, the revenues leave your area and never come back. The only person who makes out is the sad sack of sick who leased them the land to build on. Montgomery Ward, now *there* was a retailer you could trust! Wal-Mart baits and switches its customers (that advertised price is for a “burrito warmer” microwave, not one you can reheat a plate in), it shuts out quality suppliers in favor of inferior goods (ever had a blender motor wear out before?) and it employs hourly workers much as a proctologist employs a glove (briefly, dirtily, disposably). What’s not to trust?

Letting a Wal-Mart into your neighborhood because they promise to process their own sewage or generate wind power is you flunking a pass/fail intelligence test. Read my lips: nobody in a Wal-Mart makes a living wage, the price advantage is a myth, the revenues leave your area and never come back. The only person who makes out is the sad sack of sick who leased them the land to build on.

Montgomery Ward, now *there* was a retailer you could trust!

]]> by: Kris H http://www.thirdwayblog.com/post-types/commentary/commentary-wal-marts-brand-karma.html#comment-10355 Sat, 28 Oct 2006 00:33:16 +0000 http://www.thirdwayblog.com/post-types/commentary/commentary-wal-marts-brand-karma.html#comment-10355 Obtaining brand loyalty is difficult for any company trying to find their niche. Wal-Mart found their's in low prices. They didn't forget or misunderstood what brand promise was, there was just no other way for them to successfully carry their inventory at those kind of prices. Wal-Mart decided what their goals would be and was, and still are, forced to sacrifice a piece of that consumer trust. Not one person would argue that they could have a far better relationship with Target, but most would continue to do their shopping at Wal-Mart, simply for the selection and cost. Wal-Mart has been successful for a long time in the are of brand awareness. When someone asks a friend where they can get a tire for their bike at eleven at night, or a birthday bag for the present they have to deliver in fifteen minutes, the answer is almost always the same - Wal-Mart (that's success). If you cross a few lines, upset a few people, even make enemies, that's business. That's also why Wal-Mart is trying to make those same people happy again with their green campaign and health clinics. It's not that they actually wanted to break certain trust issues, it's that they had no choice. Obtaining brand loyalty is difficult for any company trying to find their niche. Wal-Mart found their’s in low prices. They didn’t forget or misunderstood what brand promise was, there was just no other way for them to successfully carry their inventory at those kind of prices. Wal-Mart decided what their goals would be and was, and still are, forced to sacrifice a piece of that consumer trust. Not one person would argue that they could have a far better relationship with Target, but most would continue to do their shopping at Wal-Mart, simply for the selection and cost.
Wal-Mart has been successful for a long time in the are of brand awareness. When someone asks a friend where they can get a tire for their bike at eleven at night, or a birthday bag for the present they have to deliver in fifteen minutes, the answer is almost always the same - Wal-Mart (that’s success).
If you cross a few lines, upset a few people, even make enemies, that’s business. That’s also why Wal-Mart is trying to make those same people happy again with their green campaign and health clinics. It’s not that they actually wanted to break certain trust issues, it’s that they had no choice.

]]>