I have no idea how old the author is of course, and I agree that there are many packaging choices that are difficult to open. Having grown up in a blister-pack, child-safe world though, I learned at an early age how to use a utility knife. Now as an adult I keep one in the kitchen, and I often open blister packs with ease. For the packages like the ice cream scoop, I might use a pair of wire cutters (which I also keep in the kitchen).

A utility knife and a pair of wire cutters may seen like a bit much—further evidence that product packing is too difficult to open—but I feel it’s perfectly reasonable. It’s important to have the right tool for the job. Is a bottle of wine too hard to open if you need a corkscrew? Would you be willing to miss out on the world’s finest wines if they didn’t come with a screw top?

At least as far as the tech product industry goes, I don’t think package has much of an effect on brand. This industry is bloated with products packaged the same way. I feel price and performance reputation have a much higher impact on brand.

Thanks for letting me provide this feedback. I’d like to hear your feedback on my post about Toyota’s online campaign for the new Corolla.

Randy - it never ends, does it? You would think the lawsuits alone would end this awful packaging.

Sirikat - thanks for the tip on the box cutter. Somehow, though I foresee an even bigger injury with one of those

*Just google-stumbled on to your blog by searching on some ad reviews I was wanting to do on my blog.