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]]> http://www.thirdwayblog.com/post-types/news/10-questions-with-the-brand-contrarian-jonathan-salem-baskin.html#comment-1380 On branding - Myron Tay, Digital Marketer Sat, 08 Nov 2008 04:53:38 +0000 http://www.thirdwayblog.com/post-types/news/10-questions-with-the-brand-contrarian-jonathan-salem-baskin.html#comment-1380 [...] ThirdWay Advertising has an interview with Jonathan Salem Baskin (Author of Branding Only Works on Cattle) Branding is glorified awareness, if that, and it’s more notable for what it doesn’t do, like drive sales, support higher prices, or improve customer satisfaction.  For all the talk of engaging customers, branding is inward-looking; it addresses absolutes of what marketers want it to be, instead of getting applied to outwardly-relevant behaviors that are motivating to consumers. [...] [...] ThirdWay Advertising has an interview with Jonathan Salem Baskin (Author of Branding Only Works on Cattle) Branding is glorified awareness, if that, and it’s more notable for what it doesn’t do, like drive sales, support higher prices, or improve customer satisfaction.  For all the talk of engaging customers, branding is inward-looking; it addresses absolutes of what marketers want it to be, instead of getting applied to outwardly-relevant behaviors that are motivating to consumers. [...]

]]> http://www.thirdwayblog.com/post-types/news/10-questions-with-the-brand-contrarian-jonathan-salem-baskin.html#comment-1379 Branding works only on cattle and social media marketing | Bhatnaturally Wed, 01 Oct 2008 07:24:36 +0000 http://www.thirdwayblog.com/post-types/news/10-questions-with-the-brand-contrarian-jonathan-salem-baskin.html#comment-1379 [...] Came across this interesting interview with Jonathan Salem Baskin, author of Branding Only Works on Cattle. Of the 10 questions asked to him, I found these 3 most thought provoking: What do you think of the hype over social networks? [...] [...] Came across this interesting interview with Jonathan Salem Baskin, author of Branding Only Works on Cattle. Of the 10 questions asked to him, I found these 3 most thought provoking: What do you think of the hype over social networks? [...]

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