http://www.thirdwayblog.com/post-types/news/accidental-branding-excerpt.html Straight Talk on Advertising from the Client Side Mon, 15 Mar 2010 05:11:03 +0000 http://wordpress.org/?v=2.0.4 http://www.thirdwayblog.com/post-types/news/accidental-branding-excerpt.html#comment-97943 Wed, 16 Apr 2008 21:38:51 +0000 http://www.thirdwayblog.com/post-types/news/accidental-branding-excerpt.html#comment-97943 a brand is a story well told, and mba does not confer the recipient the skills to tell a story. to what extent does an mba stifle storytelling? a brand is a story well told, and mba does not confer the recipient the skills to tell a story. to what extent does an mba stifle storytelling?

]]> http://www.thirdwayblog.com/post-types/news/accidental-branding-excerpt.html#comment-97469 Thu, 10 Apr 2008 04:31:19 +0000 http://www.thirdwayblog.com/post-types/news/accidental-branding-excerpt.html#comment-97469 [...] Accidental Branding - peterman, craigslist, burt’s bees Posted in branding by vangelist on April 10th, 2008 David Vinjamuri, a professor at NYU and a professional in brand management and marketing, had a book launch today for his new book Accidental Branding. The event had some really big names on the panel - J. Peterman of the peterman brand and seinfeld fame, Craig Newmark from Craigslist, Roxanne Quimby from Burt’s Bees, and the moderator Carolyn Kepcher of The Apprentice fame. [...] […] Accidental Branding - peterman, craigslist, burt’s bees Posted in branding by vangelist on April 10th, 2008 David Vinjamuri, a professor at NYU and a professional in brand management and marketing, had a book launch today for his new book Accidental Branding. The event had some really big names on the panel - J. Peterman of the peterman brand and seinfeld fame, Craig Newmark from Craigslist, Roxanne Quimby from Burt’s Bees, and the moderator Carolyn Kepcher of The Apprentice fame. […]

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