Comments on: Commentary: Did Jon & Kate Plus 8 Break the Brand Promise? http://www.thirdwayblog.com/post-types/news/commentary-did-jon-kate-plus-8-break-the-brand-promise.html Straight Talk on Advertising from the Client Side Fri, 12 Mar 2010 23:06:18 +0000 http://wordpress.org/?v=2.0.4 by: DW http://www.thirdwayblog.com/post-types/news/commentary-did-jon-kate-plus-8-break-the-brand-promise.html#comment-162100 Thu, 23 Jul 2009 11:41:30 +0000 http://www.thirdwayblog.com/post-types/news/commentary-did-jon-kate-plus-8-break-the-brand-promise.html#comment-162100 "And by hiding that truth, for weeks or months, Jon & Kate Plus 8 let down its faithful brand advocates." - Interesting point, but if they had been so "let down" then why is "he current fifth season of the reality show . . . the most popular in the show’s history, with the premier show drawing nearly 10 million viewers"? “And by hiding that truth, for weeks or months, Jon & Kate Plus 8 let down its faithful brand advocates.”

- Interesting point, but if they had been so “let down” then why is “he current fifth season of the reality show . . . the most popular in the show’s history, with the premier show drawing nearly 10 million viewers”?

]]> by: Jennifer T http://www.thirdwayblog.com/post-types/news/commentary-did-jon-kate-plus-8-break-the-brand-promise.html#comment-159146 Fri, 26 Jun 2009 04:33:17 +0000 http://www.thirdwayblog.com/post-types/news/commentary-did-jon-kate-plus-8-break-the-brand-promise.html#comment-159146 Truth be told, I hold "reality" shows to a much lower standard than traditional brands. Perhaps it's because I don't watch Jon & Kate Plus 8 (or much else from this genre), but I'm not sure if withholding this type of information will hurt their brand in the long run, if the show even remains on-air. Instead, I think it fuels interest and gossip, spreading the brand, for good or for ill, via word-of-mouth and blogs. I for one found out about the show only because of recent events and not because I was a loyal viewer. I suppose time will tell-- certainly hope that the kids are ok throughout it all. Truth be told, I hold “reality” shows to a much lower standard than traditional brands. Perhaps it’s because I don’t watch Jon & Kate Plus 8 (or much else from this genre), but I’m not sure if withholding this type of information will hurt their brand in the long run, if the show even remains on-air. Instead, I think it fuels interest and gossip, spreading the brand, for good or for ill, via word-of-mouth and blogs. I for one found out about the show only because of recent events and not because I was a loyal viewer. I suppose time will tell– certainly hope that the kids are ok throughout it all.

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