Comments on: COMMENTARY: Walmart Adds an Asterisk http://www.thirdwayblog.com/post-types/news/commentary-walmart-adds-an-asterisk.html Straight Talk on Advertising from the Client Side Fri, 21 Nov 2008 08:14:34 +0000 http://wordpress.org/?v=2.0.4 by: MarketingTwins-Randy http://www.thirdwayblog.com/post-types/news/commentary-walmart-adds-an-asterisk.html#comment-120070 Tue, 07 Oct 2008 05:04:12 +0000 http://www.thirdwayblog.com/post-types/news/commentary-walmart-adds-an-asterisk.html#comment-120070 I like the fresher look - I didn't think it was an asterisk - asterisks are usually smaller and superscripted. My first thought was that they wanted to go to the simpler "no hypen" because that's what their website is "walmart.com" - but I typed in "wal-mart.com" and it redirects to the same page . . .so no real practical benefit of removing the hyphen although hyphens are going the way of commas (in dates . . "Oct 26 . 2008") or colons in some biblical references (John 3:16 is now John 3.16) - so maybe the hyphen is so 1990! Even after all this "change" (this is October - months after the new logo launch) - then why is the new logo not on their website???? It is even sprinkled through the site in graphics and photos but not in the header? I don't understand. I like the fresher look - I didn’t think it was an asterisk - asterisks are usually smaller and superscripted.

My first thought was that they wanted to go to the simpler “no hypen” because that’s what their website is “walmart.com” - but I typed in “wal-mart.com” and it redirects to the same page . . .so no real practical benefit of removing the hyphen although hyphens are going the way of commas (in dates . . “Oct 26 . 2008″) or colons in some biblical references (John 3:16 is now John 3.16) - so maybe the hyphen is so 1990!

Even after all this “change” (this is October - months after the new logo launch) - then why is the new logo not on their website???? It is even sprinkled through the site in graphics and photos but not in the header? I don’t understand.

]]> by: Mike Mirkil http://www.thirdwayblog.com/post-types/news/commentary-walmart-adds-an-asterisk.html#comment-111528 Tue, 22 Jul 2008 22:38:11 +0000 http://www.thirdwayblog.com/post-types/news/commentary-walmart-adds-an-asterisk.html#comment-111528 I'm not a Walmart fan by any means, but don't underestimate them. I see this new logo as a "kinder, gentler" Walmart that is attempting to be perceived as friendlier. I do agree that the new tagline dilutes their incredibly strong "Always Low Prices" position, however. The bottom line is that Walmart is here to stay. They are the behemoth oil-tanker that takes forever to change direction but they are doing it. Take for instance the green movement and one small example: organic cotton. Walmart is now (I believe) the largest purchaser in the world of organic cotton. Their scale and market strength is frightening. I’m not a Walmart fan by any means, but don’t underestimate them.

I see this new logo as a “kinder, gentler” Walmart that is attempting to be perceived as friendlier.

I do agree that the new tagline dilutes their incredibly strong “Always Low Prices” position, however.

The bottom line is that Walmart is here to stay. They are the behemoth oil-tanker that takes forever to change direction but they are doing it. Take for instance the green movement and one small example: organic cotton. Walmart is now (I believe) the largest purchaser in the world of organic cotton. Their scale and market strength is frightening.

]]> by: Nick Kinports http://www.thirdwayblog.com/post-types/news/commentary-walmart-adds-an-asterisk.html#comment-111053 Fri, 18 Jul 2008 16:42:18 +0000 http://www.thirdwayblog.com/post-types/news/commentary-walmart-adds-an-asterisk.html#comment-111053 I can definitely see a rebranding strategy failing for Walmart*. I think with the bad economy in the US, it is actually a really poor decision to position yourself as a store that sells mid-price items. People really do want low low prices during this time of hardship, and are willing to forgo a lot of the "lifestyle" type products in favor of the bread and butter git er done! mentality. I can definitely see a rebranding strategy failing for Walmart*. I think with the bad economy in the US, it is actually a really poor decision to position yourself as a store that sells mid-price items. People really do want low low prices during this time of hardship, and are willing to forgo a lot of the “lifestyle” type products in favor of the bread and butter git er done! mentality.

]]> by: Sachin http://www.thirdwayblog.com/post-types/news/commentary-walmart-adds-an-asterisk.html#comment-110663 Mon, 14 Jul 2008 06:59:48 +0000 http://www.thirdwayblog.com/post-types/news/commentary-walmart-adds-an-asterisk.html#comment-110663 history shows changing logos is not a mantra to get more success only better service helps. history shows changing logos is not a mantra to get more success only better service helps.

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