Comments on: Microsoft “I’m a PC” Uses Political Campaign Tactics in Consumer Advertising http://www.thirdwayblog.com/post-types/news/microsoft-im-a-pc-uses-political-campaign-tactics-in-consumer-advertising.html Straight Talk on Advertising from the Client Side Tue, 06 Jan 2009 07:51:10 +0000 http://wordpress.org/?v=2.0.4 by: Mark Rukman http://www.thirdwayblog.com/post-types/news/microsoft-im-a-pc-uses-political-campaign-tactics-in-consumer-advertising.html#comment-128319 Wed, 10 Dec 2008 19:01:32 +0000 http://www.thirdwayblog.com/post-types/news/microsoft-im-a-pc-uses-political-campaign-tactics-in-consumer-advertising.html#comment-128319 Do you really have to support your argument? Do you have to do it on TV? Not sure if that applies to something that is not given hardly any attention. On the web when you've decided or are closer to a purchase decision than by all means have proof points, but this works to humanize Microsoft. Advertising to solve a strategic problem agreed there, they should develop a better product, but this advertising is trying to solve the lack of humanity problem that microsoft has Do you really have to support your argument? Do you have to do it on TV? Not sure if that applies to something that is not given hardly any attention. On the web when you’ve decided or are closer to a purchase decision than by all means have proof points, but this works to humanize Microsoft.

Advertising to solve a strategic problem agreed there, they should develop a better product, but this advertising is trying to solve the lack of humanity problem that microsoft has

]]> by: Outdoor Advertising http://www.thirdwayblog.com/post-types/news/microsoft-im-a-pc-uses-political-campaign-tactics-in-consumer-advertising.html#comment-125529 Tue, 18 Nov 2008 23:11:27 +0000 http://www.thirdwayblog.com/post-types/news/microsoft-im-a-pc-uses-political-campaign-tactics-in-consumer-advertising.html#comment-125529 Interesting article post. No matter what type of advertising medium businesses choose to use, it's important that the message(s) represented in the ad are clear. Although the MS ads are clear, I do agree they lack specific examples as to why MS is better than other operating systems. It's the same rule I've heard from my college professors time and time again, you have to support your argument. Interesting article post.

No matter what type of advertising medium businesses choose to use, it’s important that the message(s) represented in the ad are clear. Although the MS ads are clear, I do agree they lack specific examples as to why MS is better than other operating systems.

It’s the same rule I’ve heard from my college professors time and time again, you have to support your argument.

]]> by: adverlicious http://www.thirdwayblog.com/post-types/news/microsoft-im-a-pc-uses-political-campaign-tactics-in-consumer-advertising.html#comment-120798 Mon, 13 Oct 2008 03:27:12 +0000 http://www.thirdwayblog.com/post-types/news/microsoft-im-a-pc-uses-political-campaign-tactics-in-consumer-advertising.html#comment-120798 fyi, Microsoft's "I'm a PC" campaign extends to the online world as well. Here's the first of what should be multiple executions: http://adverlicio.us/microsoft_im_pc_160x600 fyi, Microsoft’s “I’m a PC” campaign extends to the online world as well. Here’s the first of what should be multiple executions:

http://adverlicio.us/microsoft_im_pc_160×600

]]> by: jgoldscher http://www.thirdwayblog.com/post-types/news/microsoft-im-a-pc-uses-political-campaign-tactics-in-consumer-advertising.html#comment-119628 Fri, 03 Oct 2008 15:14:49 +0000 http://www.thirdwayblog.com/post-types/news/microsoft-im-a-pc-uses-political-campaign-tactics-in-consumer-advertising.html#comment-119628 I was at a conference where I heard the "ad wizards" discuss how the campaign came to be. I agree with you - I'm not sure you can solve this with advertising. Having worked with and @ MS in Marketing, I think CP+B are fighting an uphill battle. I was at a conference where I heard the “ad wizards” discuss how the campaign came to be. I agree with you - I’m not sure you can solve this with advertising. Having worked with and @ MS in Marketing, I think CP+B are fighting an uphill battle.

]]> by: zf http://www.thirdwayblog.com/post-types/news/microsoft-im-a-pc-uses-political-campaign-tactics-in-consumer-advertising.html#comment-119512 Thu, 02 Oct 2008 14:21:56 +0000 http://www.thirdwayblog.com/post-types/news/microsoft-im-a-pc-uses-political-campaign-tactics-in-consumer-advertising.html#comment-119512 I hadn't thought of the approach of misusing advertising to solve a strategic problem. I certainly agree that what many users wanted out of new Windows is the same thing they've wanted out of windows since windows 95. Stability, reliability, and performance. Instead every now and then we get things like windowsMe and windows Vista. I hadn’t thought of the approach of misusing advertising to solve a strategic problem. I certainly agree that what many users wanted out of new Windows is the same thing they’ve wanted out of windows since windows 95. Stability, reliability, and performance. Instead every now and then we get things like windowsMe and windows Vista.

]]> by: Jeff http://www.thirdwayblog.com/post-types/news/microsoft-im-a-pc-uses-political-campaign-tactics-in-consumer-advertising.html#comment-119422 Wed, 01 Oct 2008 20:04:25 +0000 http://www.thirdwayblog.com/post-types/news/microsoft-im-a-pc-uses-political-campaign-tactics-in-consumer-advertising.html#comment-119422 Very interesting article, I never actually broke it down like that, but reading the article and thinking back to the commercials it makes sense. Very interesting article, I never actually broke it down like that, but reading the article and thinking back to the commercials it makes sense.

]]> by: Jk http://www.thirdwayblog.com/post-types/news/microsoft-im-a-pc-uses-political-campaign-tactics-in-consumer-advertising.html#comment-119380 Wed, 01 Oct 2008 12:41:37 +0000 http://www.thirdwayblog.com/post-types/news/microsoft-im-a-pc-uses-political-campaign-tactics-in-consumer-advertising.html#comment-119380 I like your angle on this, especially "solving a strategic problem with advertising" which seems to be a client's (most company's) typical response. And they call themselves business people. P.S. Dove is a Unilever brand. I like your angle on this, especially “solving a strategic problem with advertising” which seems to be a client’s (most company’s) typical response. And they call themselves business people.

P.S. Dove is a Unilever brand.

]]> by: bigwnfan http://www.thirdwayblog.com/post-types/news/microsoft-im-a-pc-uses-political-campaign-tactics-in-consumer-advertising.html#comment-119147 Sun, 28 Sep 2008 16:02:08 +0000 http://www.thirdwayblog.com/post-types/news/microsoft-im-a-pc-uses-political-campaign-tactics-in-consumer-advertising.html#comment-119147 I am a big fan of the Apple ads, and agree that the recent Sienfled ads were a misguided disaster likely due to ego-maniacs at Crispin, Porter Bogusky who want to believe they are 'creative' but couldn't write a sreenplay that anyone would buy, so they went in to writing ads. As for the follow up campaign, I think it is refreshingly better and frankly about time that Microsoft showed the multi-dimensional lives of PC users. I am a big fan of the Apple ads, and agree that the recent Sienfled ads were a misguided disaster likely due to ego-maniacs at Crispin, Porter Bogusky who want to believe they are ‘creative’ but couldn’t write a sreenplay that anyone would buy, so they went in to writing ads. As for the follow up campaign, I think it is refreshingly better and frankly about time that Microsoft showed the multi-dimensional lives of PC users.

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