BBDO scored a trifecta yesterday, nabbing “Agency of the Year” honors from AdAge, AdWeek and Campaign. In this difficult year for advertising this was a huge honor for an agency that was in no way connected with the Subservient Chicken. In addition, Mayor Michael Bloomberg of New York City designated January 10, 2005 as “BBDO Day” in New York.
This advertising blog concurs with the selection. BBDO was one of just two agencies (the other being McKinney + Silver) with two advertising campaigns to win one of our ten “Most Effective Advertising of 2005” awards. We picked the Cingular Motorola ROKR “Alter Ego” campaign as the #6 and Alka Seltzer “I Ate That Whole Thing” as the #3 campaign for 2005.
Our only disagreement with AdAge, in fact, is their urging BBDO to create the next Subservient Chicken or Burger King. While buzz and viral marketing are both important marketing tools, we feel that these campaigns both illustrate the dangers of buzz without purpose. Starting a conversation about the brand is great, but it must do something for the brand.
To BBDO we would say only”Congratulations and Continue On.”